All Articles Tagged "Smartphone"
The Mozilla Firefox OS smartphones are a hit — with industry insiders. You know Mozilla for its Firefox Web browser, but now the nonprofit organization has entered the smartphone business. Just Tuesday, Mozilla debuted to developers two smartphones running its Firefox OS mobile operating system and it sold out in just a few hours. You can learn more about it in the video here.
Firefox OS is a new platform which will launch this year in Latin America and Europe. “The operating system is based on HTML5 and is intended to give users an alternative to ‘vendor-controlled ecosystems,’” Mozilla said in a blog.
Mozilla partnered with Spanish start-up Geeksphone to build and sell two smartphone devices, called, the Keon and the Peak. The two went on sale Tuesday but sold out almost immediately, reports The Los Angeles Times.
“In the first few hours of the Geeksphone store opening, demand has been overwhelming, surpassing initial expectations causing our store to be taken temporarily offline,” a Geeksphone spokesperson said in a statement.
The Keon is an orange smartphone with a 3.5-inch screen that runs on a Qualcomm 1-GHz processor and has similar specifications to what actual Firefox OS phones will have when they officially launch. It costs 91 Euros, or about $118. The more high-end Peak costs 149 Euros, or about $194, and features a 4.3-inch screen and runs on a Qualcomm dual-core 1.2-GHz processor. It also comes in white for those who aren’t thinking about Halloween all year round.
This Android phone is finally coming to the States.
AT&T, Sprint, T-Mobile, Verizon Wireless, U.S. Cellular, Cricket, and C Spire have announced that they will have the Samsung Galaxy S 4 this month. AT&T is already taking pre-orders, according to Mashable, with a ship date scheduled for April 30.
Sprint and T-Mobile will be offering the phone for $150 and will have the phone a little bit earlier, the 27th and the 24th, respectively. Best Buy, Costco, Radio Shack, and other retailers will have the phone soon as well.
Mashable calls it “one of the most powerful smartphones around.” I’m actually in the market for a new phone (replacing a BlackBerry), so this is something to consider. Any advice or suggestions out there?
It’s not even on the market yet but the so-called Facebook phone, or HTC One is already a hit. An Android phone, Mashable calls it a “winner.”
“HTC has focused on a few standout features — including an interactive home screen, a retooled camera and a novel way to share experiences — to turn the One into a device that, well, stands out. None of those features is perfect, but at least the company is really trying to differentiate and not just “skin” things,” writes Mashable.
According to the site the phone has a great design some desirable features, including its high’end design.
“The screen is a beautiful LCD with full HD resolution, 1,920 x 1,080 pixels. That puts its pixel density way north of ‘retina’ at 468 pixels per inch (ppi) — not that it makes much difference to your eyes. The screen makes photos and videos look amazing, although I wouldn’t expect anything less from a phone that calls itself a flagship,” reviews Mashable.
With the One, HTC is introducing a new feature called Zoe. After you take photos or a few videos of any event, the phone automatically creates a short video compilation of them, sort of a slideshow. HTC is launching the HTC One on April 19. As we recently reported, the HTC One along with other new smartphone models is currently taking pre-sales orders.
The HTC First, which comes equipped with Facebook Home, will be available tomorrow. According to The LA Times, Facebook Home is an interface for some smartphones running the Android operating system. Instead of a main home screen, the phone has a “Cover Feed,” which displays the latest Facebook status updates and photos uploaded by users’ friends. Another plus for Facebook lovers, Facebook Home also comes with “Chat Heads,” a feature that lets users chat with friends while using another app.
Another attractive feature of the HTC First is the cost; it’s half the price of most flagship smartphones. The Times says the lower price is because it doesn’t have the best hardware specs. For example, its camera takes lower resolution pictures than other smartphones. But for those addicted to Facebook, the appeal will be the quick link to all of the information and apps on that social network.
Are you planning on buying one of these phones?
Similar to how the HTC One has a live Flipboard-like interface for its home screen, Facebook Home will put updates from the social network right on the home screen via a feature called Cover Feed. Content from Facebook takes up the entire screen, with no navigation or “chrome” whatsoever. Apps are still there, accessed through a launcher that is accessible by swiping up.
There’s also a Chat Heads feature that will help you “manage your conversations with friends” via Facebook Messenger. Here’s video of Zuck talking it up at today’s event.
Android owners with the latest Facebook app will get a message to update to Home, which will be available April 12.
And, as promised, there is a Facebook phone in the form of the HTC First, which is basically a phone with Facebook Home pre-loaded. It will be available at AT&T on that same date for $99.99 with a two-year contract. Less a Facebook phone, it’s more like a device that revolves around the Facebook app. ABC News reports:
The new product, which resides on the home screen of Android phones, is a family of apps designed to help people share things with their Facebook friends. Rather than seeing a set of apps for email, maps and other services when they first turn on their phones, users will be greeted with photos and updates from their Facebook feeds. There will be ads too, eventually.
The big picture is that Facebook is trying to capitalize on the mobile moves that users are making. Stats show that an increasing number of people are accessing Facebook on their smartphones and tablets. So creating a device that has Facebook at its heart is basically drawing more users who will spend more time on the social network. Moreover, the advertising revenue possibilities are huge. The LA Times says Facebook has already made $305 million in mobile ads for the last three months of 2012, a quarter of total ad revenue.
“EMarketer Inc.’s forecast calls for Facebook to bring in $965 million in U.S. mobile ad revenue in 2013,” the paper reports.
So, will you be downloading the new app, or buying the HTC First?
There’s a big Facebook event happening tomorrow, and rumor has it that Facebook will announce a new mobile phone. Produced with HTC, it’s expected to be called the HTC First and sport the new Android software, Facebook Home. ABC News has more of the specs for those interested in more nitty gritty guessing.
9to5Google is already giving the imaginary phone a thumbs up.
“From the imagery we’ve seen, Facebook Home incorporates a minimal aesthetic with a lot of focus on full-screen photography. As expected, there are hooks to the primary Facebook functions available from most menus, obviating the need to actually navigate to the dedicated app or site in many instances. It looks clean, well thought out, and will probably appeal to social networking aficionados with an appreciation for design—assuming the marketing campaign can convey the added value.”
Of course, it boils down to who’s going to buy this thing. Ad Age, pointing out that HTC only had six percent of the smartphone market during Q4 2012, says there’s going to have to be a lot of marketing involved, which means a lot o’ money to push this phone out. Plus, there’s no word on which carriers will have it yet.
Actually, there’s no word that it actually exists. Internet rumors! Seems almost certain though. More to come.
The mobile market has gotten tough, what with companies canceling contracts and deeply discounting their product. It has been hard for T-Mobile to compete. Now the company has quietly decided to stop offering contract plans and with it, it has ended phone subsidies. The result is a program where customers pay an upfront cost for their phone and continue to pay it off in monthly increments. Starting April 12, the company will offer the iPhone at $100 upfront and $20 per month for the next two years. Other devices, like the Samsung Galaxy phones, will be available at lower prices.
This move might help give the struggling company get a leg up, as it will become the first major U.S. carrier to drop smartphone subsidies. According to the L.A. Times, users will now be able to purchase phones at their full price, pay in installments or bring their own device and simply pay for the plan. Prior to this, with a contract plan, customers typically agree to sign up for two years of service in return for getting a phone at a lower cost than it would without the subsidy.
On the T-Mobile website, the company announced it will charge $50 a month for one line, $30 for a second line and $10 for additional lines after that. This includes unlimited talk, text and data with up to 500 megabytes of high-speed data. The newspaper reports that users can also pay $10 more a month for an additional two gigabytes of high-speed data. T-Mobile customers can increase this to 12 GB in increments of $10 for each additional two GB per line. Or pay $20 a month for unlimited high-speed data.
According to The New York Times, even with the contract-free program, many customers may feel that they’re stuck with a commitment because of the monthly phone-pay plan. Moreover, T-Mobile’s system is only now getting the updates it needs to compete on speed. The company’s CEO, who the Times describes as “eccentric,” John Legere spoke at a press conference yesterday where he talked up the value of being a T-Mobile customer (apparently, his remarks were laced with cuss words) But experts quoted in the story say that customers have a negative opinion of the company because of its slow speed and the fact that it took so long for the company to see the Apple devices.
Now the question is whether customers will go to T-Mobile and push it out of the fourth place position behind Verizon Wireless, AT&T, and Sprint. Any T-Mobile customers out there who care to weigh in?
“When we talk about digital, it’s increasingly mobile. Mobile is no longer an add-on,” said Monica Bannan, kicking off the Social Media Week panel, “#Mobilecultural: How To Reach the Emerging Social, Mobile, and Multicultural User,” on Thursday evening.
Bannen, VP of mobile media for Nielsen, presented new data from the company that showed higher smartphone penetration among multicultural consumers, with 68 percent of blacks owning a smartphone compared to 74 percent of Asians, 68 percent of Hispanics, and 55 percent of whites. Social media, she noted, dominated time spent on mobile devices, and blacks also spend 82 percent of their time on a smartphone in mobile apps, rather than on a mobile web browser.
After using the data to set the scene, moderator Cheryl Contee, partner and co-founder of Fission Strategy, opened the discussion to the panelists: Diana Valencia, SVP of multicultural communications at Porter Novelli; Adrian Carrasquillo, producer and social media strategist at NBC Latino; Marcus Ellington, director of ad sales at Interactive One; Manny Miravete, US Hispanic industry manager at Google; and Lateef Sarnor, head of multicultural marketing at AOL.
Hosted by the Interactive Advertising Bureau, the group hoped to help the audience understand the shifting landscape, Contee said, and learn about “strategies to use as businesses and organizations help take advantage of this changing landscape, engage more successfully with these audiences, and creating the best content for these audiences.”
“One-third of our audience is coming to our sites from smartphones,” said Interactive One’s Ellington. “It’s so important that every program we do has a mobile element tied into it.”
And Carrasquillo took that a step further, highlighting the important connection between mobile, social media, and video: “Multicultural users like social and mobile and video and digital, so my next question is, ‘How will we reach them and how will we speak to them?’”
Google’s Miravete spoke about how consumer packaged goods brands are doing a good job of connecting with mobile users, particularly in partnership with retail stores, bringing a local element into the equation.
“Brands should be thinking less about silo-ing their social media approach or even their mobile strategy,” said Sarnor. “You should think about which platforms make sense for your brand. Listening and understand your audience will help dictate that strategy. There is a huge opportunity for brands around mobile and reaching audiences.”
“We’ve found that multicultural consumers go first to social media to get information, mostly on fashion and technology,” Valencia said. “Additionally, they are more likely to talk about a brand, or a specific item or piece of clothing, than just referring to something generally.”
All of this mobile-specific outreach is important for connecting with all consumers, but especially multicultural consumers, based on the data from Nielsen and other research companies. Just this month, Pew released its Demographics of Social Media Users 2012 report, which found that 68 percent of African-American internet users are on social networks, a higher percentage than whites (65 percent), but less than Hispanics (72 percent).
Additionally, in November 2012, Pew reported that 60 percent of African-American cell phone owners use their phone to access the internet, compared to 52 percent of whites and 66 percent of Hispanics.
As these multicultural segments show a propensity to use their mobile phones more often and for social media-type activities, Carrasquillo noted that it’s not enough to have content at their fingertips—it has to be good content.
“They don’t want a second-rate experience just because it’s niche,” he said. “We’re trying to elevate the conversation.”
How have you seen marketers and brands use mobile outreach to connect with you? Do you embrace it or is it annoying?
Research In Motion today unveiled its long-awaited BlackBerry 10 operating system and BlackBerry Z10 device , a launch that the company hopes will bring the company back to the forefront of the smartphone market.
With promoted tweets (the image above came from one) and a big event, the company has also announced that it will be known as BlackBerry forever more (RIP RIM) and Alicia Keys will serve as global creative director for the company. The new name comes with new tickers on the NASDAQ (BBRY) and the Toronto Stock Exchange (BB).
The BlackBerry Z10 will run the new operating system, which, ABC News says, will be available in the US in March starting at $199 with a contract (available at AT&T and other carriers). The price will be $599 It does away with the now-iconic BlackBerry keyboard. ABC says, “It’s not a beautiful or elegant phone, but it’s well-made and comfortable to hold.”
There’s also a Blackberry Q10 model that hangs on to the QWERTY keyboard. It will be available around the world starting in April, according to The Chicago Tribune.
“BlackBerry 10 devices are absolutely the best typing experience in the industry. Period,” Mashable quotes Thorsten Heins, CEO of Mashable.
Like bestselling Android and iPhones before it, the key to this phone are the apps. The company just recently announced that it has changed the name of its app store to BlackBerry World, which the company has said will emphasize music and video content.
The article goes on to say that the phone requires some guidance to figure out how to use it (not good) and doesn’t take pictures quite as well as the competition (also not good). Mashable also goes into some detail about all the features and benefits. And you can get more detail about that from the press release announcing the new phone.
Also not positive, Forbes reports that shares of the company dropped on news that people will have to wait for the phone to be available. (The phone will be available sooner in the UK, Canada, and the United Arab Emirates.)
“In the case of BlackBerry, the early commenters have mostly good things to say about the software and the phones, but there also remains widespread skepticism that the phones are revolutionary enough to stop the erosion of the company’s user base, let alone lure current users of Apple and Samsung phones,” writes Forbes’ Eric Savitz.
So folks… will you be converted by this new BlackBerry?
Now, not only will Yolo be a popular Twitter hashtag , it will also be Intel’s new smartphone brand launching in Africa.
The new Yolo smartphone was introduced at the Consumer Electronics Show earlier this month and is being sold by Kenyan mobile operator Safaricom, which has around 65 percent of the market share in the country. The phone sells for about 10,999 Kenyan shillings (about $125). It has 500MB of data, a 3.5 –inch touch screen, and a five megapixel camera. It will also run on the Android operating system. Techweez has pictures of the new device.
Acer and Lava are also creating mobile devices so surely there will be more competition to follow. We reported recently on the first African-made mobile phone and tablet, The Way C, from Verone Mankou’s company VMK in the Republic of Congo.
Intel is increasingly enhancing its handset offerings, with a couple of new introductions internationally already. This changes the game for Intel, moving from the developed markets to emerging ones and may expand their product offerings beyond processors and into the high-volume, low-cost mobile phone market.
But for Africa, mobile has already been a big business, with functions designed to meet the needs of people on the continent, such as getting money to people far away and powering new businesses. “Today, Africa continues to develop mobile innovations that far outpace those of the United States, and these advances are building the continent’s new narrative: the world’s fastest-growing economies, a new consumer class, rising global influence, and rapid modernization,” writes The Daily Beast. “Africa’s mobile-phone technology is inspiring a generation of young entrepreneurs and leading some to wonder whether the next Bill Gates or Steve Jobs may be in Silicon savannah.” An article in Africa Review, picked up from the blog writings of Google’s executive chairman Eric Schmidt, outlines the mobile needs across Africa.
But there’s still the matter of that name. You’ll recall that Drake wanted Walgreen’s and Macy’s to pay him for using the term. You’ll also recall that it was voted the most annoying word of 2012,.
Well, there won’t be any money coming Drake’s way since he didn’t trademark the phrase (a Florida restaurant took care of that) and he’s not even the first to use it in a song. (The Strokes, for instance, used it in 2006.) So it looks like the world can use the term YOLO as much as it wants. Let’s just hope the world doesn’t want to use it that much. Or if they do, they use it the way SNL did this weekend.
The Wall Street Journal reports that Apple has cut back on its orders for iPhone 5 parts, a possible indication that demand for the company’s latest smartphone is less than expected.
According to two of the WSJ’s sources, as of last month, orders for the iPhone 5 screen and other components have dropped to about half of what Apple had planned to order for the first quarter 2013.
For the 12 weeks ending November 25, 2012, iPhones accounted for 53.3 percent of smartphone purchases, up from 35.5 percent in 2011. Android sales dropped to 41.9 percent from 52.8 percent a year ago, according to data from Kantar Worldpanel ComTech.
But while 2012 may have been a good year for Apple and the iPhone 5, other smartphone manufacturers, including Samsung and Nokia, are already having a stellar 2013. Samsung announced it has sold 100 million Galaxy S smartphones, while sales of Nokia devices exceeded expectations for the fourth quarter of 2012.
Apple is dealing with increased competition from the Android market, which often features cheaper smartphone devices. Despite rumors that Apple is considering a cheaper version of the iPhone, the rumors of decreased demand overall made Apple’s stock price drop in pre-market trading Monday morning.
How many people out there have the iPhone 5?