Steve Stoute, the former music executive, who launched Translation Consultation & Brand Imaging in 2004, and linked Justin Timberlake to McDonald’s for the fast food chain’s “I’m Loving It” campaign, helped seal LeBron James’ partnership with State Farm Insurance, Gwen Stefani’s pact with Hewlett-Packard, Lady Gaga’s deal with MAC Cosmetics, and Jay-Z’s exclusive line with Reebok; has long been hooking up pop culture with corporate America. His new book , “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy,” comes out this week and he has plenty to say on how hip-hop music saved a lot of companies from extinction. Read more here…