All Articles Tagged "Research In Motion"

Research in Motion Rebrands as BlackBerry, Unveils BlackBerry 10, Hires Alicia Keys

January 30th, 2013 - By Tonya Garcia
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via @BlackBerry

via @BlackBerry

Research In Motion today unveiled its long-awaited BlackBerry 10 operating system and BlackBerry Z10 device , a launch that the company hopes will bring the company back to the forefront of the smartphone market.

With promoted tweets (the image above came from one) and a big event, the company has also announced that it will be known as BlackBerry forever more (RIP RIM) and Alicia Keys will serve as global creative director for the company. The new name comes with new tickers on the NASDAQ (BBRY) and the Toronto Stock Exchange (BB).

The BlackBerry Z10 will run the new operating system, which, ABC News says, will be available in the US in March starting at $199 with a contract (available at AT&T and other carriers). The price will be $599 It does away with the now-iconic BlackBerry keyboard. ABC says, “It’s not a beautiful or elegant phone, but it’s well-made and comfortable to hold.”

There’s also a Blackberry Q10 model that hangs on to the QWERTY keyboard. It will be available around the world starting in April, according to The Chicago Tribune.

“BlackBerry 10 devices are absolutely the best typing experience in the industry. Period,” Mashable quotes Thorsten Heins, CEO of Mashable.

AP Photo/Mark Lennihan

AP Photo/Mark Lennihan

Like bestselling Android and iPhones before it, the key to this phone are the apps. The company just recently announced that it has changed the name of its app store to BlackBerry World, which the company has said will emphasize music and video content.

The article goes on to say that the phone requires some guidance to figure out how to use it (not good) and doesn’t take pictures quite as well as the competition (also not good). Mashable also goes into some detail about all the features and benefits. And you can get more detail about that from the press release announcing the new phone.

Also not positive, Forbes reports that shares of the company dropped on news that people will have to wait for the phone to be available. (The phone will be available sooner in the UK, Canada, and the United Arab Emirates.)

“In the case of BlackBerry, the early commenters have mostly good things to say about the software and the phones, but there also remains widespread skepticism that the phones are revolutionary enough to stop the erosion of the company’s user base, let alone lure current users of Apple and Samsung phones,” writes Forbes’ Eric Savitz.

So folks… will you be converted by this new BlackBerry?

CEO Thorsten Heins at today's BlackBerry launch event. AP Photo/Mark Lennihan

CEO Thorsten Heins at today’s BlackBerry launch event. AP Photo/Mark Lennihan


Tech Talk: BlackBerry’s Trying to Hang In There, Introduces BlackBerry World

January 21st, 2013 - By Tonya Garcia
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Eric Reed/AP Images for BlackBerry

Eric Reed/AP Images for BlackBerry

Oh you BlackBerry… Trying so hard but still in so much trouble.

Research in Motion has renamed its app store BlackBerry World, dropping the App from between the two words. According to Mashable, it’s a rebranding by the company that seeks to acknowledge the music and video content that it will offer with the new BlackBerry 10 mobile platform that’s just days from launch.

According to ZDNet, the BlackBerry 10 aims to bring “excitement” back to the mobile world, with “leaked” images showing a new interface with a new design. The video in the story (it’s in German with a few subtitles) talks up some of the things that the speaker says are improvements upon the iPhone, but it looks a lot like the iPhone as well. The advancements will likely convince those that are still fans of the BlackBerry to upgrade. But the key to regaining market share will be convincing those that have moved on to Android or Apple devices to switch.

Perhaps conceding that it has done better in the area of software than design, there’s word that RIM might be willing to license the software to devices produced by other companies.

“But before doing anything drastic, [RIM CEO Thorsten] Heins said, the company will wait to see how the company’s own devices running BlackBerry 10 perform in the market,” reports the Los Angeles Times. Are you interested in the new BlackBerry 10 device? Would you be more interested if the insides of the BlackBerry were in another device?

RIM Will Debut BlackBerry 10 OS in January

November 12th, 2012 - By Kimberly Maul
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CEO Thorsten Heinz talking about the BlackBerry 10 at a September event. Image: AP Photo/Eric Risberg


Research In Motion (RIM) announced today that it will introduce the next round of BlackBerry smartphones on January 30, 2013. As the company attempts to stay in competition with other smartphone companies, such as Apple and Google, RIM will host a worldwide launch, with simultaneous events around the world on that day.

The announcement will include the official debut of the BlackBerry 10 operating system, as well as two new devices running on that system. Mashable has some photos demonstrating the BlackBerry 10 operating system, which was shown to developers in May 2012.

In recent years, BlackBerry has lost smartphone market share to Apple’s iPhone and Google’s Android devices. One-time fans are openly expressing their disdain for the device, telling The New York Times that they hide their BlackBerry ownership from the public.

Business Insider noted that RIM plans to promote how the device and operating system can encourage multi-tasking, setting it apart from other smartphones.

Just the announcement of a future release may boost RIM’s stock price, the Wall Street Journal reported, noting that the stock rose when RIM announced that it had delivered products to carriers for testing last month. And “BlackBerry 10” has been trending on Twitter.

More information about BlackBerry 10 can be found online. Are you at all interested in this news? Or has BlackBerry fallen too far behind iPhone and Android devices?

The BlackBerry Is Being Squashed By Apple and Android: Fans Of This Once Dominant Device Are Dwindling

October 18th, 2012 - By Tonya Garcia
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Matt Crossick/PA Wire URN:11816817 (Press Association via AP Images)

Last week, for no reason whatsoever, as I typed a text message, the trackpad on my BlackBerry went berserk. As I tried desperately to find my friend at a packed outdoor event, the cursor just wouldn’t go to the little box so I could write a frantic, “Where r u?!” No matter which direction I ran my finger across the little mouse, the flashing dot went where it wanted to, all over the screen, driving me crazy.

After relaying this to another friend, I was told that this was just one more reason not to have a “bootleg BlackBerry.” One source in this New York Times story says flatly, “I’m ashamed of it,” and claims she won’t let it see the light of day in public places. “I want to take a bat to it,” says another, whose BlackBerry failed to get online after a three-minute wait.

In the U.S. as a whole, the tide has turned in favor of iPhone and Android smartphones. Once the favored device of the corporate elite, the BlackBerry is now the butt of jokes. Even businesspeople are turning elsewhere. The lack of apps, reliable Internet access and quality picture-taking capabilities has driven away users.

Research in Motion (RIM), the company behind the BlackBerry, has a new device coming next year, and it couldn’t come soon enough. The company is reporting losses totaling $753 million for the first half of this year.

In response to the Times article, RIM’s CEO Thorsten Heins wrote a letter to the newspaper saying:

I’ve just come from visiting carriers and partners in all parts of the world, and they have told me that there are millions of BlackBerry fans out there who not only find great value in their device, but also pride in being a BlackBerry owner.

…BlackBerry remains the leader in providing security for corporate customers, which is why more than 90 percent of the Fortune 500 rely on BlackBerry.

But the fact is, among consumers, BlackBerry is not the move. Verizon sold 651,000 iPhone 5s in nine days last month. And a quick Google search of Samsung shows that the smartphone war is definitely happening between that company and Apple, with no mention of BlackBerry at all.

Using my insurance, I was able to replace my phone with the malfunctioning trackpad. Of course, they’ve replaced it with the same model BlackBerry. So it’ll be a little while before I’m in the market for a new phone, and in the meantime I’m going to give some thought to what my next move should be. At that point, I think I’ll want to join the rest of my friends and get a phone that can snap cool pics, use Instagram and go online with ease.

Are there any BlackBerry devotees out there? Any suggestions for what sort of phone I should get next?

More on Madame Noire Business!

RIM Struggles to Overcome BlackBerry Outages

October 13th, 2011 - By TheEditor
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(NY Times) — Research in Motion said Thursday that it is still trying to restore full service for BlackBerry customers spanning five continents.

The  company, which not only makes the phone but also operates the worldwide BlackBerry network, said on its Web site that services across  Europe, the Middle East and Africa had  improved significantly, and that services  in the United States, Canada and Latin  America were “progressing well.”

“We’re seeing steady improvements,” co-chief executive Mike Lazaridis said in a video posted on the site. “We expect to see continued progress and possibly some instability as the system comes back to normal service levels everywhere.”

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Blackberry Tablet Coming This Fall

August 2nd, 2010 - By TheEditor
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(Inc) — Blackberry’s parent company, Research in Motion, will reportedly launch a tablet to go up against the iPad in November. The story comes from Bloomberg quoting “two anonymous sources familiar with the company’s plans”. Although RIM has not blessed the story, we do know this; it has registerd the web address “”. Those same sources say that this is what the tablet will indeed be called.

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BlackBerry’s Era May Be Ending

July 26th, 2010 - By TheEditor
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(New York Times) — Research In Motion’s future looks bleak. R.I.M., which makes the popular BlackBerry devices, has had a traditional stronghold in sales to American companies. But that has been cracked open.

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