Brittany Rose

By Makula Dunbar

If you’re a recent college grad, you probably know that the job market isn’t in the least what it was promised to be just a few years ago.  Establishing an ideal career for many can be tough, overwhelming and seemingly undefined in terms of time.

For Brittany Rose, founder of More Than Cheer — a recreational sports management company — taking the chance of being whisked into the unemployment madness wasn’t an option. In 2008, while she was a sophomore at Virginia Commonwealth University she launched More Than Cheer,which was her sole business then.

The Cheerleading Business Formation

“Personally I really enjoy helping people and working with youth. I wanted to create a lifestyle where I could have financial freedom and time to spend with my family — when I have one,” said Rose. “I found entrepreneurship was the only way that I could provide that for others and myself.”

More Than Cheer offers classes and training in the areas of dance, cheerleading, tumbling and gymnastics. Personal development is also one of the company’s specialties.

At just 23, Rose says running a business at times is very stressful. However for her, getting it off the ground was the easy part.