All Articles Tagged "ratings"

The Oscar Ratings Are In… And They’re Not So Hot

February 29th, 2016 - By Veronica Wells
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Source: AP Images

Source: AP Images

The Oscars have been on a downhill trend since last year. But this year’s numbers might clock in with record-breaking lows. With 34.3 million viewers, according to Fast National ratings, the show ranked as the third-lowest in the past 15 years.

Here are the numbers and the hosts for each of the past 15 years, according to Deadline

2016 34.3 million Spotlight Host Chris Rock
2015 37.3 million Birdman Host Neil Patrick Harris
2014 43.7 million 12 Years A Slave Host Ellen DeGeneres
2013 40.3 million Argo Host Seth MacFarlane
2012 39.3 million The Artist Host Billy Crystal
2011 37.9 million The King’s Speech Hosts Anne Hathaway/James Franco
2010 41.3 million The Hurt Locker Hosts Steve Martin/Alec Baldwin
2009 36.3 million Slumdog Millionaire Host Hugh Jackman
2008 32.0 million No Country For Old Men Host Jon Stewart
2007 40. 2 million The Departed Host Ellen DeGeneres
2006 38.9 million Crash Host Jon Stewart
2005 42.1 million Million Dollar Baby Host: Chris Rock
2004 43.5 million Lord Of The Rings: Return Of The King Host Billy Crystal
2003 33.0 million Chicago Host Steve Martin
2002 41.8 million A Beautiful Mind Host Whoopi Goldberg
2001 42.9 million Gladiator Host Steve Martin

Interesting. To look on Twitter, you would think the show was as popular as ever. There was plenty of discussion. But despite Chris Rock’s highly anticipated monologue and all the #OscarsSoWhite controversy surrounding the lack of Black nominees, and Leonardo DiCaprio taking home his first gold man, people just didn’t tune in like they have in the past.

Did you watch the Academy Awards last night? Are you surprised to see that the numbers are so low?

Lester Holt Is Winning In The Ratings, Scores Big Interview For NBC

July 16th, 2015 - By Tonya Garcia
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Lester Holt has spent the last three consecutive weeks on top of the ratings heap as anchor of the NBC Nightly News. Moreover, he’s won the much-coveted 25-to-54 demographic group, which is a target for advertisers.

The latest numbers show Holt and NBC ahead of ABC by nine percent with 8.1 million viewers.

The Los Angeles Times suspects that Holt’s willingness to get out from behind the anchor desk and into a story has helped the broadcast. Moreover, after he was named the official anchor for the news program, NBC pushed the news out widely. Many are likely tuning in to see what the show had in store now that Brian Williams had been replaced.

Holt is also scoring big on the journalism front, getting a big interview with Israeli Prime Minister Benjamin Netanyahu to discuss the Iran nuclear deal currently being considered by Congress. During the Q&A , Holt delves into some important and detailed foreign policy issues with

Holt has been with NBC since 2000, appearing on the Today show, hosting Dateline NBC and appearing in segments on the Nightly News. His competition is David Muir on ABC and Scott Pelley on the CBS Nightly News. Pelley is also an anchor on 60 Minutes, the “most-watched newsmagazine” on the air.

The Emmy Awards Win The Ratings For The Night, But The Number Of Viewers Dropped

August 28th, 2014 - By Tonya Garcia
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Ratings for the Emmy Awards are in, and while the ceremony won the night, the number of people who watched the broadcast dropped to 15.6 million from 17.8 million last year.

This year’s ceremony took place on a Monday, the first time that’s happened since 1976. On the new night and network (NBC) did well. But last year, it was on CBS with a football lead-in. Those 2013 numbers were the highest since 2005. Competition this year included Gordon Ramsey’s Masterchef on Fox, Bachelor in Paradise on ABC, and Under the Dome on CBS.

NBC should be pleased with the outcome given the fact that change in the day made many, including host Seth Meyers, question whether it would be watched. Breaking Bad and Modern Family were the big winners. And the touching tribute by Billy Crystal for his friend Robin Williams had everyone tearing up.

But we also had the VMAs the previous night. Between Nicki’s wardrobe malfunction, Beyonce’s mega performance, and Blue Ivy’s mini performance, the excitement level was on 10. The Emmys are much more sedate. If the Emmys were going to compete, we would need much more making out from Julia Louis-Dreyfus and Bryan Cranston.

Separately but related, “Billy on the Street” did an Emmy special with Seth Meyers and… umm, maybe we can incorporate this into the show next year. Hi-lar-ious.

Via The LA Times and Deadline Hollywood

Even With Beyonce’s Help, Viewership For The MTV VMAs Is Down 18%

August 26th, 2014 - By Tonya Garcia
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Despite all of the chatter about Beyonce’s performance, Blue Ivy’s “Flawless” hands, Nicki’s wardrobe malfunction and Jay Pharoah’s awful impressions, the number of viewers for this year’s MTV VMAs is down 18 percent to 8.3 million viewers. Last year, the awards scored 10.1 million viewers with some help from Miley Cyrus and Robin Thicke. And in 2011, the awards set a record with 12.4 million viewers. In 2012, the number of viewers dropped by more than six million people with a move to Thursday night.

There was a lot of action on Twitter with 12.6 million tweets about the awards show.

We’re still waiting for Emmy numbers, but host Seth Meyers opened his monologue last night by talking about the decrease in interest when the awards are broadcast on a Monday, something that hasn’t been done since the 1970s. So perhaps those numbers won’t be all that great.

The one thing that is getting a lot of attention so far is the bit with the president of the Academy of Television Arts & Sciences Bruce Rosenblum, who took to the stage, as usual, to talk up the awards, but had Sofia Vergara join him, standing quietly while spinning on a pedestal. “Many viewers found the spinning Sofia joke to objectify women on a night when 29 percent of the nominees were female,” notes

Here are a few tweets on topic.

Vergara herself doesn’t agree. “It means someone can be hot and also be funny and make fun of herself and enjoy and work and make money, so I absolutely think it’s ridiculous,” she says. She also says she knows who started all the negative chatter. Do tell!

We think it was cringeworthy. Your thoughts? Did you even watch the Emmys?

Halle Berry’s TV Sci-Fi Drama, ‘Extant’, Pulls In High Ratings For Debut

July 16th, 2014 - By Ann Brown
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Halle Berry’s movies may be hit-or-miss at the box office these days, but television seems to like her.  The Academy Award winner just took home first place in the television ratings for her summer drama Extant. The limited-run series pulled in 9.6 million viewers for its first episode on CBS last week, according to Nielsen.

In Extant, Berry plays an astronaut who mysteriously comes back from a solo space mission pregnant. The drama was the most-watched prime-time show during the week. “By comparison, the second-season debut of ‘Under the Dome’ a week earlier had 9.4 million viewers, a number considered disappointing given its hit status a year earlier,” reports Black American Web.

The long July 4th holiday weekend helped increase the total viewership for Extant to 11.9 million.

The scary sci-fi drama also stars Pierce Gagnon as Ethan, a boy robot who may be murderous.

The show has been already called a breakout hit. This is a far cry from her films as of late, which, to put it politely have bombed. When looking at her resume following her Oscar winning performance in Monster’s Ball, her only hits have been the X-Men series of films.

“Outside of those movies, she’s had a string of either very bad luck or she’s made some very bad decisions. 2004′s Catwoman was a disaster bringing in only $82 million at the global box office…2010′s Frankie & Alice, where Berry played a woman with multiple personality disorder, was ignored by audiences and derided by critics. The film earned a terrible 14 out of 100 on Rotten Tomatoes,” reports Forbes. Then Cloud Atlas, though much-hyped and supported by a big budget and co-star Tom Hanks, only earned $121 million at the global box office.

Forbes speculates that being a 47-year-old black actress stacks the odds against Berry in the white male dominated world of Hollywood. “Studios just aren’t looking to finance movies that star middle-aged black women no matter how beautiful they are. They’re not financing many movies starring white middle-aged women either so it’s not even like there are color blind roles that Berry could be getting,” reports the magazine.

Maybe Extant will translate into a box office win for Berry’s next feature film.

CBS won the week in prime time, averaging 5.6 million viewers. NBC came in second with 4.6 million, ABC had 4.3 million, Univision had 2.8 million, Fox had 2.7 million.

Did you watch Extant?

Billboard Music Awards Draws Largest Audience In 13 Years

May 20th, 2014 - By Tonya Garcia
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The host of this year's BMAs, Ludacris. Judy Eddy/

The host of this year’s BMAs, Ludacris. Judy Eddy/

The Billboard Music Awards were a hit this year, drawing the largest audience in 13 years for the Sunday night broadcast. It was the most watched program of the night with 10.5 million viewers.

While the awards were on par with last year’s viewership numbers for the 18 -to-49 age group, it made gains among teenagers, reaching a 10-year high. The largest audience came in the 10pm to 11pm hour. That’s when Jennifer Lopez got her Icon Award.

mj hologram tweetBut actually it was the Michael Jackson hologram performance that was, of course, one of the most talked about parts of the show. While there were people in the BMA audience who seemed thrilled to have another glimpse of the King of Pop on stage, some even shedding a tear during the performance, others were a little more mixed in their reaction.

Everyone also buzzed about Kendall Jenner’s inability to read. She tweeted about her nerves and said she left her contacts home. But that didn’t stop the hashtags from coming, notably #kendallyouhadonejob. She flubbed the intro for the band 5 Seconds of Summer, nearly calling them One Direction.

But, we did hear a few people note the lack of big names at the event. It didn’t seem to hurt the ratings at all, but was that something you noticed?

h/t CNN

Olivia Pope Has Left The Building! ‘Scandal’ Season Finale Pulls In Great Ratings

April 25th, 2014 - By Ann Brown
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scandal-abc-finale featSpeaking of Scandal…

It’s been a season of highs and lows for Shonda Rhimes’ series, but it definitely ended on a high. The season three finale of Scandal was watched by 10.5 million viewers, according to E! Online.

The episode was also a hit with the coveted 18-to-49 demographic, pulling in a 3.4 rating for that set. The ABC show also blew its competition away. Parenthood‘s season finale on NBC drew only 3.7 million viewers and a 1.3 rating. A rerun of CBS’ NCIS had six million viewers and a 1.0 rating.

Spoiler alert if you’re still catching up on your DVR!!!

The Scandal cliffhanger: Olivia Pope up and quit her job! And this final scene ended up being quite telling.

But while “Olivia ultimately wound up jetting off for parts unknown,  Scandal creator Shonda Rhimes teased that the professional fixer might come back,” reports Black America Web. (Umm… yeah, she’ll be back.)

“She did quit her job; you might watch her on the beach somewhere. We’ll have to see next season,” Rhimes told Jimmy Kimmel. “There’s that last look after she chooses to ignore the phone call from the White House when she sort of says she’s sure to Jake and then she looks out the window when you can really see that she’s not so sure.”

Then there are questions about Quinn. Papa Pope. B6-13. And will Jake come back with Liv? And what about Fitz and Mellie?! So many questions. But one thing is for sure: Kerry Washington will be a new mom and we can stop with the crazy belly covering from floating lamps and folders full of papers. Oh yeah… and Harrison.

What do you think will happen next season?

The Award Goes To…The Oscars: This Year’s Broadcast Was Ratings Winner, Dominated Twitter

March 4th, 2014 - By Ann Brown
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It was a winning night all round for the Oscars. Besides the many firsts–such as the first film by a black  director taking home Best Picture (12 Years A Slave) and the first African actress to win “Best Supporting Actress” (Lupita Nyong’o) — the Oscar broadcast pulled in its biggest audience in a decade.

Hosted by Ellen DeGeneres, the 86th Academy Awards on ABC averaged 43 million viewers for its loooong duration, according to Nielsen. It was a six percent jump from last year’s show, which was hosted by Seth MacFarlane and had 40.4 million viewers, reports The Los Angeles Times. In the key 18-to-49 age demographic, the broadcast was largely flat.

The record is held by the 1998 Oscar broadcast, which had 55.3 million viewers, during which the blockbuster Titanic won 11 Oscars, including Best Picture.

There was a big growth in social media attention, thanks to DeGeneres, who tweeted a star-studded selfie.

“At her urging, the resulting post quickly became the most retweeted in the platform’s history, knocking Twitter out of commission for a few minutes. As of Monday afternoon, it had been retweeted nearly 2.9 million times,” reports Variety.

The selfie tweet was done in conjunction with show sponsor Samsung, supplier of the Galaxy Note 3 phone DeGeneres used.  (When she tweeted from backstage, she used an iPhone, however.)

In all, according to Nielsen’s Social Guide, the Oscars 2014 had a whopping 11.2 million tweets from 2.8 million users of the social media site. This was a 75 percent increase in tweets related to the show compared to 2013.

“About 13.9 million people viewed a total of 1.04 billion Twitter TV impressions about the Oscars, which aired on ABC, according to Nielsen’s SocialGuide, which works with Twitter to compile the data,” reports the Hollywood trade magazine. Considered the “Super Bowl for women,” the Oscars were beaten by Super Bowl XLVIII, which generated 1.8 billion Twitter impressions and reached 15.3 million households, SocialGuide estimated.

When looking at Facebook, 11.3 million users had a total of 25.4 million interactions focusing on Oscars during the Sunday telecast. Women 18-to-34 represented the top demo. And according to Facebook, the top social moments while the show was broadcasting were: 12 Years a Slave winning Best Picture; Jared Leto winning Best Supporting Actor and thanking his “high school dropout, single mom”; Matthew McConaughey earning Best Actor; Bette Midler performing “Wind Beneath My Wings”; and DeGeneres having pizza delivered at the theater.

As far as Twitter, the highest-volume Oscar moments were: DeGeneres’ selfie post (10:07 p.m. ET), which had 254,644 tweets per minute; the pizza delivery (10:24 p.m. ET), 158,159 tweets per minute; and Gravity winning its sixth Oscar, for film editing (10:31 p.m. ET), at 135,330 tweets per minute.

Oprah’s OWN Celebrates Its Most-Watched Month; Fastest Growing Cable Network For Women Ages 25-To-54

February 27th, 2014 - By Ann Brown
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After years of struggling to lure viewers, Oprah’s OWN pulled off the most-watched month in network history in primetime for February, reports EURWeb. It attracted 538,000 total viewers. And Winfrey has her deal with Tyler Perry to thank in part.

February marked a six-month high for OWN’s viewership in the women aged 25-54 demo, with an increase of 11 percent in comparison to January. And it was a boost of an incredible 86 percent from the previous year. All this makes OWN the fastest-growing cable network for this viewer group.

It was Perry’s programs that pumped up the ratings. His OWN drama The Haves and the Have Nots is cable’s most-watched show on Tuesday nights. And it is also the No. 1 original cable series that African-Americans tune in to watch. The Haves and the Have Nots is also one of the top 10 original primetime series overall on ad-supported cable networks among this female group. This makes OWN Tuesday nights the No. 2 cable network for that demo, almost tying with TBS.

Perry’s comedy series Love Thy Neighbor was Wednesday night’s No. 1 original cable series for African-American women ages 25-to-54 and for total viewers, also helping OWN win the ratings war.

Perry’s OWN programs got some help from the second season of Kym Whitley’s reality series Raising Whitley and the new reality show Mom’s Got Game, featuring  former WNBA player Pamela McGee and her son, Denver Nuggets center JaVale McGee. They are Saturday night’s top two original series for African-American women ages 25-to-54.

Have you been tuning in?

Did NBC Pull Off A Winning Performance With Its Sochi Winter Olympics Coverage?

February 24th, 2014 - By Ann Brown
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Closing Ceremony: 2014 Winter Olympics at Fisht Olympic Stadium ( ATP/

Closing Ceremony: 2014 Winter Olympics at Fisht Olympic Stadium
( ATP/

Did you watch the trouble-ridden Sochi Olympics? NBC Universal is hoping it scored a perfect 10 for its coverage.

It wasn’t just about televising the Olympics for the network. The Sochi coverage also allowed NBC to popularize streaming video, develop a cable sports network and launch entertainment programs, reports the The Huffington Post.

But it boils down to ratings. Millions tuned in; NBC’s prime-time viewership has averaged 22.1 million people. And in terms of past Olympic coverage, the 2010 Vancouver games averaged 24.4 million (which benefited from live prime-time events) and the 2006 Olympics in Turin, Italy average 20.2 million. And the viewing audience was older for these Games. “The median age of the Olympic viewer increased from 50.9 in 2006 to 55.1 this year, despite the addition of snowboard and halfpipe events designed to appeal to young people,” reports HuffPo.

There was a lot of competition this year, including such popular rival shows as Grey’s Anatomy, American Idol and Dancing With the Stars. But NBC came out on top. All three programs beat the games four  years ago.

Audiences were also able to catch all the action online with NBC streaming all Sochi competition live, in all more than 1,000 hours. Turin’s coverage only included three hours of streaming video. Although some fans were upset about cable or satellite subscription requirement, there was a record set for most-streamed event three consecutive days. The U.S.-Canada men’s hockey semifinal had 2.1 million streams.

“This is the most dominant Olympics in prime-time ever,” said Jim Bell, executive producer of the Olympics for NBC. “That’s a pretty big deal and a pretty big statement to make, given some of the decisions we made that were not easy ones.”

And as far as revenue the network will turn a profit. NBC’s parent Comcast Corp. paid $775 million for the rights to the games and expenses were about $100 million. When the games started national ad sales had already exceeded $800 million, said NBC. And more money kept flowing in.

Although Vancouver had higher ratings, NBC lost more than $200 million on those Games.

NBC also made the most of social media.  While some people used the networks to complain about the coverage–the hashtag #nbcfail, which was started during the London games in 2012, reemerged–all in all NBC pulled off a great performance all round for its Olympic coverage.

Did you enjoy the Games?