All Articles Tagged "ratings"

The Award Goes To…The Oscars: This Year’s Broadcast Was Ratings Winner, Dominated Twitter

March 4th, 2014 - By Ann Brown
Share to Twitter Email This


It was a winning night all round for the Oscars. Besides the many firsts–such as the first film by a black  director taking home Best Picture (12 Years A Slave) and the first African actress to win “Best Supporting Actress” (Lupita Nyong’o) — the Oscar broadcast pulled in its biggest audience in a decade.

Hosted by Ellen DeGeneres, the 86th Academy Awards on ABC averaged 43 million viewers for its loooong duration, according to Nielsen. It was a six percent jump from last year’s show, which was hosted by Seth MacFarlane and had 40.4 million viewers, reports The Los Angeles Times. In the key 18-to-49 age demographic, the broadcast was largely flat.

The record is held by the 1998 Oscar broadcast, which had 55.3 million viewers, during which the blockbuster Titanic won 11 Oscars, including Best Picture.

There was a big growth in social media attention, thanks to DeGeneres, who tweeted a star-studded selfie.

“At her urging, the resulting post quickly became the most retweeted in the platform’s history, knocking Twitter out of commission for a few minutes. As of Monday afternoon, it had been retweeted nearly 2.9 million times,” reports Variety.

The selfie tweet was done in conjunction with show sponsor Samsung, supplier of the Galaxy Note 3 phone DeGeneres used.  (When she tweeted from backstage, she used an iPhone, however.)

In all, according to Nielsen’s Social Guide, the Oscars 2014 had a whopping 11.2 million tweets from 2.8 million users of the social media site. This was a 75 percent increase in tweets related to the show compared to 2013.

“About 13.9 million people viewed a total of 1.04 billion Twitter TV impressions about the Oscars, which aired on ABC, according to Nielsen’s SocialGuide, which works with Twitter to compile the data,” reports the Hollywood trade magazine. Considered the “Super Bowl for women,” the Oscars were beaten by Super Bowl XLVIII, which generated 1.8 billion Twitter impressions and reached 15.3 million households, SocialGuide estimated.

When looking at Facebook, 11.3 million users had a total of 25.4 million interactions focusing on Oscars during the Sunday telecast. Women 18-to-34 represented the top demo. And according to Facebook, the top social moments while the show was broadcasting were: 12 Years a Slave winning Best Picture; Jared Leto winning Best Supporting Actor and thanking his “high school dropout, single mom”; Matthew McConaughey earning Best Actor; Bette Midler performing “Wind Beneath My Wings”; and DeGeneres having pizza delivered at the theater.

As far as Twitter, the highest-volume Oscar moments were: DeGeneres’ selfie post (10:07 p.m. ET), which had 254,644 tweets per minute; the pizza delivery (10:24 p.m. ET), 158,159 tweets per minute; and Gravity winning its sixth Oscar, for film editing (10:31 p.m. ET), at 135,330 tweets per minute.

Oprah’s OWN Celebrates Its Most-Watched Month; Fastest Growing Cable Network For Women Ages 25-To-54

February 27th, 2014 - By Ann Brown
Share to Twitter Email This

After years of struggling to lure viewers, Oprah’s OWN pulled off the most-watched month in network history in primetime for February, reports EURWeb. It attracted 538,000 total viewers. And Winfrey has her deal with Tyler Perry to thank in part.

February marked a six-month high for OWN’s viewership in the women aged 25-54 demo, with an increase of 11 percent in comparison to January. And it was a boost of an incredible 86 percent from the previous year. All this makes OWN the fastest-growing cable network for this viewer group.

It was Perry’s programs that pumped up the ratings. His OWN drama The Haves and the Have Nots is cable’s most-watched show on Tuesday nights. And it is also the No. 1 original cable series that African-Americans tune in to watch. The Haves and the Have Nots is also one of the top 10 original primetime series overall on ad-supported cable networks among this female group. This makes OWN Tuesday nights the No. 2 cable network for that demo, almost tying with TBS.

Perry’s comedy series Love Thy Neighbor was Wednesday night’s No. 1 original cable series for African-American women ages 25-to-54 and for total viewers, also helping OWN win the ratings war.

Perry’s OWN programs got some help from the second season of Kym Whitley’s reality series Raising Whitley and the new reality show Mom’s Got Game, featuring  former WNBA player Pamela McGee and her son, Denver Nuggets center JaVale McGee. They are Saturday night’s top two original series for African-American women ages 25-to-54.

Have you been tuning in?

Did NBC Pull Off A Winning Performance With Its Sochi Winter Olympics Coverage?

February 24th, 2014 - By Ann Brown
Share to Twitter Email This
Closing Ceremony: 2014 Winter Olympics at Fisht Olympic Stadium ( ATP/

Closing Ceremony: 2014 Winter Olympics at Fisht Olympic Stadium
( ATP/

Did you watch the trouble-ridden Sochi Olympics? NBC Universal is hoping it scored a perfect 10 for its coverage.

It wasn’t just about televising the Olympics for the network. The Sochi coverage also allowed NBC to popularize streaming video, develop a cable sports network and launch entertainment programs, reports the The Huffington Post.

But it boils down to ratings. Millions tuned in; NBC’s prime-time viewership has averaged 22.1 million people. And in terms of past Olympic coverage, the 2010 Vancouver games averaged 24.4 million (which benefited from live prime-time events) and the 2006 Olympics in Turin, Italy average 20.2 million. And the viewing audience was older for these Games. “The median age of the Olympic viewer increased from 50.9 in 2006 to 55.1 this year, despite the addition of snowboard and halfpipe events designed to appeal to young people,” reports HuffPo.

There was a lot of competition this year, including such popular rival shows as Grey’s Anatomy, American Idol and Dancing With the Stars. But NBC came out on top. All three programs beat the games four  years ago.

Audiences were also able to catch all the action online with NBC streaming all Sochi competition live, in all more than 1,000 hours. Turin’s coverage only included three hours of streaming video. Although some fans were upset about cable or satellite subscription requirement, there was a record set for most-streamed event three consecutive days. The U.S.-Canada men’s hockey semifinal had 2.1 million streams.

“This is the most dominant Olympics in prime-time ever,” said Jim Bell, executive producer of the Olympics for NBC. “That’s a pretty big deal and a pretty big statement to make, given some of the decisions we made that were not easy ones.”

And as far as revenue the network will turn a profit. NBC’s parent Comcast Corp. paid $775 million for the rights to the games and expenses were about $100 million. When the games started national ad sales had already exceeded $800 million, said NBC. And more money kept flowing in.

Although Vancouver had higher ratings, NBC lost more than $200 million on those Games.

NBC also made the most of social media.  While some people used the networks to complain about the coverage–the hashtag #nbcfail, which was started during the London games in 2012, reemerged–all in all NBC pulled off a great performance all round for its Olympic coverage.

Did you enjoy the Games?

Pillow Talk Fight Aftermath Makes For RHOA’s Most Viewed Episode Ever

February 12th, 2014 - By Ann Brown
Share to Twitter Email This

RHOA's Most Viewed Episode EverSunday night was a great night for Bravo Media’s “The Real Housewives of Atlanta.”  People really wanted to see what would happen following the much-talked about pillow talk saga last week, which is why the February 10th episode was the most-watched in “The Real Housewives” franchise history, according to a Bravo press release. More than 4.6 million total viewers tuned in Sunday night and in 18-49 year-old demos, more than 2.6 million people watched, an increase of 18 percent in both demos from the previous episode (1/26/14), according to Nielsen.

RHOA was even successful that night online. The site’s page had a 26 percent increase in page views, 45 percent jump in page views per unique visitor and 17 percent boost in streams from the prior week’s premiere day. Again, another record–its best Sunday of the season to date for page views and video streams on It was also the #1 most social cable entertainment premiere of the day for tweets per unique author as well as the #1 most tweeted cable entertainment reality premiere of the day with almost 194,000 tweets and almost 48,000 unique authors.

So will the next episode continue the boost in viewership? From the messiness expected it seems likely. In the Feb 16th episode we’ll see Kenya planning a grand masquerade ball and trying to patch things up with NeNe, the guest of honor.  Kenya also plans a  bachelors’auction for NeNe’s favorite charity, but of course things go astray when it appears NeNe might not show up. Porsha, meanwhile, is preparing for her make-or-break audition for Kandi’s musical as Mama Joyce returns to turn up the drama yet again and stick her nose in Kandi and Todd’s relationship. Will you be watching?

‘The Arsenio Hall Show’ Dips In Ratings, Top Exec Steps Down

October 9th, 2013 - By Kimberly Gedeon
Share to Twitter Email This
Source: WENN

Source: WENN

Well the hype for The Arsenio Hall Show didn’t last very long. Talk-show veteran Arsenio Hall just couldn’t hold the interests of his viewers — even after a stellar first week on the air.

Adding more to Hall’s troubles, Neal Kendall who has handled American Horror Story, Game of Thrones, Dexter and New Girl – all television gold — stepped down as executive producer of The Arsenio Hall Show, Indie Wire reports.

Could it be that both Arsenio and Neal were clashing when it came to the direction of the show? “A source indicated that Kendall’s exit was spurred in an effort to find a better creative fit for the comedian,” Variety says.

For now,  Eric Pankowski — lead writer for the WWE — is stepping in as the interim executive producer.

According to Indie Wire, it’s the dip in ratings for the late-night program that “likely prompted this change.”

“It’s just not funny enough (his opening monologue and the numerous skits inserted throughout each show); and also the interviews haven’t been all-that interesting, and I recommended that he reconsider his writing staff or style, and maybe even the show’s overall format,” the site says.

It seems like Paula Patton’s twerking, A$ap Rocky’s performance, an interview with New Girl‘s Max Greenfield, and Billy Ray Cyrus‘ appearance on The Arsenio Hall Show just wasn’t enough to retain his viewers.

Ya’ll Really Like This Show! Season 3 Premiere of ‘Scandal’ Reels in Historic Ratings

October 8th, 2013 - By Kimberly Gedeon
Share to Twitter Email This

olivia and fitz 2Last Thursday’s premiere of Scandal’s third season slayed!

Olivia Pope’s shenanigans debuted at No. 2 right behind The Big Bang Theory and before Grey’s Anatomy – a cushy spot to be in –  reeling in 10.5 million viewers, IndieWire announced.

These are the largest figures that Scandal has ever pulled; season one grabbed 7.3 million viewers while season two dipped down to 6.7 million viewers.

It gets better! The ABC drama series was No.1 on social media. On Thursday, the premiere fueled the largest influx of tweets in Scandal history: 712,877 postings about the show on Twitter!

With these stats, some critics — like the writer at Indie Wire — agree that Kerry Washington will remain on screen for a while. “[W]hile I’d posit that the series’ audience comprises heavily of black women, I’m sure there are also quite a few non-black white women (and men) who tune in as well,” the site says. “I won’t be surprised if ABC announces, before the season is over, that Scandal has been renewed for a 4th season, with numbers like this, that only seem to continue to improve.”

Other critics, including an African-American writer at The Washington Post, see Scandal as a twitter sensation—but not award-worthy material. “‘Scandal’ is not brilliant,” the paper says. “It’s a mostly watchable, sometimes painfully acted nighttime soap opera with lots of suspenseful music dubbed over the dramatic bits, and that’s a perfectly acceptable thing for it to be. But Emmy material? Err, folks, are we watching the same thing.”

Whatever. What’s your take on the Season 3 premiere of Scandal?

Queen Latifah’s Daytime Talk Show Debuts With Record-Setting Ratings

September 23rd, 2013 - By Ann Brown
Share to Twitter Email This


Queen Latifah has always been a game changer and her new daytime television is no different. For its debut last week, it pulled in ratings so strong that they actually made history. The syndicated talk show debuted with audience figures that made it highest-rated talk show premiere since Dr. Oz bowed in 2009, reports Target Market News. 

“The Queen Latifah Show” had a strong 1.7 households rating and a 5 share. “That represented double- and triple-digit increases over the same time period a year ago in a number of major markets. Among women 25-54, the show measured a .9 rating, and averaged an 80 percent increase in the time period from a year ago,” reports Target Market News.

This is Latifah’s second go-round in daytime TV. Her first show ran only from September 1999 to August 2001. This time is already turning out to be more successful.

Will Smith’s Overbrook Entertainment executive produced, along with Sony Pictures TV and her own Flavor Unit production company.

During its premiere week, Latifah’s new show depended on star power. Among her guests were  Will Smith, his daughter Willow Smith, actor John Travolta, Jamie Foxx and Sharon Stone, among others.

The CBS show airs nationally in 56 Nielsen metered markets.

Did you watch?

But What About Tia & Tamera? Style Network Flipping To Esquire Network

September 14th, 2013 - By Drenna Armstrong
Share to Twitter Email This
"Tia & Tamera pf"


In a surprising move, NBCUniversal has changed their minds about the location of the Esquire Channel and are moving into to what is currently the Style Network. But what will happen to the shows we like, most notable Tia & Tamera?

The initial plan called for the end of the G4 Network and Esquire, a new men’s channel based on the magazine, would be put in its place. But after much consideration, executives decided that Style would be the best choice in terms of cancellation because it is already in fourth place behind other NBC Universal brands Bravo, E!, and Oxygen.  The Hollywood Reporter posted this statement from NBCUniversal Cable Entertainment Group chairman Bonnie Hammer:

“…Our goal has always been delivery of compelling content by means of distinct, complementary brands, each in its clearly defined lane. With Bravo, E! and Oxygen, we offer unique takes on popular culture for an ever-broadening audience, including the all-important female demo. In pursuit of that same demo, Style presents brand overlap within our portfolio. Esquire Network, on the other hand, offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace.”

Because this news was kept on the super hush until this week, there has been no real official word on what will happen to its more popular show. Well, it should be noted that Giuliana & Bill will be moved to E! because of Giuliana’s close relationship with that network. But there’s been no word on Tia & Tamera which is one of the station’s more popular shows.  It is assumed that all the remaining shows will either be moved to one of NBCUniversal’s other properties or canceled altogether. One has to wonder if Tia & Tamera knew the station could possibly be getting the boot; they both have so many other things going on that it is possibly this won’t bother them that much.

But for our sake,  we hope the Tia & Tamera show will actually be moved to Bravo or even Oxygen so that it will gain a bigger audience share. It isn’t often that we get to see a pretty positive reality show about family that also gets high ratings.

Shaunie O’Neal Says Folks Are Busy Complaining About BBW, But The Ratings Tell A Different Story

August 28th, 2013 - By Jazmine Denise Rogers
Share to Twitter Email This
Shaunie O'neal discusses 'Basketball Wives' ratings

Source: Instagram

Countless “former” Basketball Wives fans have vowed that they’re done with the franchise. Boycotts have have even erupted as a result of the violence demonstrated on the show during past seasons. However, as much as folks swear they’re through with the controversial reality show, executive producer and cast member, Shaunie O’Neal, says that viewership is telling completely different story.

“As much as people complain, the numbers seem to show that they like it. It is what it is. I’m proud of this season more than any other, and I love that,” she told EBONY.

“I hope it doesn’t affect the numbers, but if it does, I’m still very proud of it. I wouldn’t change it for anything,” she added.

“I am looking forward to this season so much. I’m really proud of the finished product. You’ll see a lot of growth out of us. Don’t expect some Girl Scouts and us to be perfect, but you’ll definitely see that we have grown in our own different ways. I’m really proud of the outcome.”

She also claims that she and her fired co-star Jennifer Williams are on “good terms.”

“I haven’t spoke to Jenn [Williams] in quite some time, and the last time I did, we were on good terms. That decision came from the network itself. It wasn’t a production call, it was a network call. Once it gets to that point, it’s out of my hands.”

Shaunie went on to say that she’s interested in opening the franchise up to other cities.

“I would love to add another city. We have definitely talked about adding another city or maybe even two,” the mom of five revealed.

Have you been tuning in to Basketball Wives? If so, what do you think so far?


Follow Jazmine on Twitter @jazminedenise.

Oprah Hits The Jackpot Again As OWN Orders More Episodes of “Tyler Perry’s Love Thy Neighbor!”

August 25th, 2013 - By MN Editor
Share to Twitter Email This
Love Thy Neighbor


From Essence

Oprah Winfrey’s OWN network will be seeing more of Tyler Perry’s Love Thy Neighbor as they’ve ordered 26 additional episodes to air on the network.

The comedy, which Oprah describes as “not just funny…Tyler Perry funny,” has seen over 1 million viewers since its premiere in May and the additional episodes will bump up the total number of episodes from 26 to 52.

The two-episode season finale of Love Thy Neighbor aired last Wednesday and Perry’s other sitcom, For Better or Worse, will take over its timeslot starting on September 18 with two half hour episodes airing consecutively.

Well, would you look at that!  It looks like Oprah has finally found her stride and is really cooking with fire now!  You can check out the rest of the story, including news on another show renewed, over on

Do you have OWN? If so, what’s your favorite show on the network?

Get the MadameNoire
The best stories sent right to your inbox!
close [x]