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While the job may seem glamorous and full of rubbing elbows with stars, public relations (PR) agents are professional communicators and strategic thinkers who possess the skills, experience and academic training to effectively deliver your message to the public. Here are some of the best African-American agents out there:
Robin E. Beaman
Currently as president of Beaman Incorporated, Beaman has 25 years of entertainment and corporate public relations experience. She began her amazing career in 1981 when she became director of public relations at The Capital Children’s Museum in Washington D.C. In 1984, she accepted a position at Black Entertainment Television (BET) and created the company’s first public relations division serving as its public relations manager. Shortly thereafter, she was promoted to director of consumer marketing and public relations. Beaman’s stellar work and steady accomplishments led her to Harpo Productions, Inc. in 1992, where she became a publicist/manager of public relations. She developed and implemented national and international public relations strategies for the No. 1-rated talk show, The Oprah Winfrey Show, for five seasons. Beaman opened her agency in 1996.
Clients: Bally Total Fitness, Coca-Cola, Illinois Bureau of Tourism, Shorebank, and the National Black MBA Association.