All Articles Tagged "ralph lauren"
Report: More Models of Color on NYFW Runways, Still Only 8.1 Percent of “Looks” Worn By Black Models
Jezebel has done an exhaustive analysis of the 143 shows and live presentations that took place during Mercedes-Benz Fashion Week and found that there were more models of color walking the runways than years past. Still, the overwhelming percentage of models (79.4 percent) were white. That means that, of the 4708 “looks” shown, 3,736 were worn by white models.
Fewer than 10 percent (8.1 percent, to be precise) were black. Asian models actually came in second with 10.1 percent representation, followed by Latinas at 1.9 percent and finally, the elusive “others” were .5 percent.
“These results may be partly attributed to the season, because one trend that is apparent in our data is the preference for slightly more models of color at the spring-summer collections and slightly fewer at the fall-winter collections, which may be due to a belief on the part of casting directors that darker skin tones suit the bright colors of spring clothes better than they do fall’s more somber hues,” the site reports, based on off-the-record sources.
Still, six percent of shows had no models of color and 20 percent had three or fewer. Among the more diverse shows were Tracy Reese, Jason Wu, Ralph Lauren and Betsey Johnson.
Even before the Jezebel report, The Wall Street Journal was crowing about the diversity on the runways, using as an example Singapore-born Prabal Gurung, who gave the quote that pretty much sums up the whole issue: “Beauty is beauty.” In terms of race, he says he’s also looking to provide role models for his niece.
But ultimately, it’s about the market. That Journal story goes on to talk about the huge Chinese luxury market and how the desire to appeal to it played a role in the increased number of Asian models participating in NYFW. (If that’s something you’d like more info about, read Deluxe: How Luxury Lost Its Luster which has a stunning section about the shopping habits of this growing market.)
The top Asian model was Liu Wen, who walked in 21 shows. Cora Emmanuel topped the list for black models, walking in 17 shows. Number two on Jezebel’s list is Joan Smalls with 14 shows. She’s originally from Puerto Rico.
Overall, the fashion consumer is a diverse one, and the industry should recognize that and reflect it in its shows. With a more diverse crop of young designers coming up through the ranks, a more mixed group of models will likely be coming to the catwalk soon.
ACCRA, GHANA – This October 5 through 7, Vogue Italia is co-sponsoring the first ever Ghana Fashion and Design Week. Timed right after the Paris shows, fashion’s most important season will close in West Africa, daring fashion editors to pack their Prada for the extended month of international fashion show fun. Expected to be a major coup in terms of exposure for Continent-based labels, the Vogue-anointed event will also open the African market to international fashion labels eager to find new takers even as the recession and general saturation of the American and European markets have resulted in eroding bottom lines.
“There are growing numbers of moneyed, stylish, well-travelled consumers living on the Continent,” noted Helen Jennings, editor-in-chief of lush African style glossy Arise Magazine and author of coffee table tome New African Fashion. “Thanks to improved infrastructure and political stability, retail environments are expanding fast with international and African brands alike taking advantage… all fashion eyes are on Africa as the next creative and lucrative frontier.”
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Tyson Beckford has pretty much been hot since birth. He literally jumped out the womb and struck a pose. Face it: the camera loves him, the runway was made for him, and to this day, women all over (including moi) smolder for the brother even at the ripe age of 40. Is it just me, or does he not look a day over 30? But anyway, I’ve been a fan of the model since he played Toni Braxton’s steamy boo in the “Unbreak My Heart” video (loved that song), and he’s like, number 10 on my everlasting list of imaginary Hollywood husbands. If he’s not a veteran on yours, then it’s time you get re-acquainted with his spice. Enjoy!
October is Breast Cancer Awareness Month and the beauty and fashion world is supporting it with fabulous pink products just for you!
Check out these pink cosmetics and clothes that are all for a great cause… Read the rest of this entry »
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Polo Ralph Lauren, anchored by its tony, classic-Americana aesthetic, and Louis Vuitton, marked by an unapologetically status-driven image with a touch of bling, are two disparate brands that have held consistent sway with the African American audience.
By contrast, Mark Ecko, the street wear and apparel line, as well as fashion brand Baby Phat, have lost their footing with the Black audience. So why have these two sets of fashion brands garnered different marketing results with African Americans, who, according to Diversity Affluence—a firm that helps brands market to the affluent ethnic audience—hold more than $100 billion in purchasing power?
While there are no easy answers, Polo Ralph Lauren and Louis Vuitton share a clearly defined style identity, a patina of authenticity and a timeless quality, brand experts say. By contrast, Mark Ecko and Baby Phat have lost their bite, and in some ways, have not evolved with their audience.“Both Louis Vuitton and Ralph Lauren have done an excellent job creating authentic, long-standing images that attract both high income and aspirational shoppers,” said Wendy Liebmann, chief executive officer and chief shopper of WSL Strategic Retail, a marketing consulting firm that works with manufacturers and retailers. “And I think that works for African American shoppers who are very interested in designer fashion.”
While Mark Ecko and Baby Phat would be defined as urban brands, Louis Vuitton and Ralph Lauren would not—but that doesn’t mean the latter two don’t appeal to a sophisticated, urban audience. Indeed, part of what defines an urban aesthetic is rooted in the richness of African American culture, said Amy Shea, executive vice president and director of brand development for Brand Keys, the brand consultancy. And while it might not seem so on the surface, that sensibility has something in common with luxury fashion brands. African American culture—which is really synonymous with urban culture— has “pushed the boundaries,” Shea said. “If you look at what urban culture really means, it stands for who exists on the edge of fashion, art and music. It’s about pushing against what’s happening now” to usher in the new—“and that’s what couture and luxury brands are all about,” she said.