All Articles Tagged "ralph lauren"
Report: More Models of Color on NYFW Runways, Still Only 8.1 Percent of “Looks” Worn By Black Models
ACCRA, GHANA – This October 5 through 7, Vogue Italia is co-sponsoring the first ever Ghana Fashion and Design Week. Timed right after the Paris shows, fashion’s most important season will close in West Africa, daring fashion editors to pack their Prada for the extended month of international fashion show fun. Expected to be a major coup in terms of exposure for Continent-based labels, the Vogue-anointed event will also open the African market to international fashion labels eager to find new takers even as the recession and general saturation of the American and European markets have resulted in eroding bottom lines.
“There are growing numbers of moneyed, stylish, well-travelled consumers living on the Continent,” noted Helen Jennings, editor-in-chief of lush African style glossy Arise Magazine and author of coffee table tome New African Fashion. “Thanks to improved infrastructure and political stability, retail environments are expanding fast with international and African brands alike taking advantage… all fashion eyes are on Africa as the next creative and lucrative frontier.”
Tags:Africa, african designers, aldo, Aldo Shoes, anna wintour, arise magazine, beyonce, boxing kitten, cat sadler, chic black lady, Christie Brown., Dolce & Gabbana, duaba serwa, Fashion, fashion shows, fashion week, ghana, ghana fashion and design week, Helen Jennings, jewel by lisa, kiki clothing, Mary Squire Beumer, nelly hagan-aboagye, New African Fashion, Nii Ampem Darku Thompson, nora bannerman, ralph lauren, safari, solange knowles, SUNO, titi ademola, vlisco, Vogue
Tyson Beckford has pretty much been hot since birth. He literally jumped out the womb and struck a pose. Face it: the camera loves him, the runway was made for him, and to this day, women all over (including moi) smolder for the brother even at the ripe age of 40. Is it just me, or does he not look a day over 30? But anyway, I’ve been a fan of the model since he played Toni Braxton’s steamy boo in the “Unbreak My Heart” video (loved that song), and he’s like, number 10 on my everlasting list of imaginary Hollywood husbands. If he’s not a veteran on yours, then it’s time you get re-acquainted with his spice. Enjoy!
October is Breast Cancer Awareness Month and the beauty and fashion world is supporting it with fabulous pink products just for you!
Check out these pink cosmetics and clothes that are all for a great cause… Read the rest of this entry »
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Polo Ralph Lauren, anchored by its tony, classic-Americana aesthetic, and Louis Vuitton, marked by an unapologetically status-driven image with a touch of bling, are two disparate brands that have held consistent sway with the African American audience.
By contrast, Mark Ecko, the street wear and apparel line, as well as fashion brand Baby Phat, have lost their footing with the Black audience. So why have these two sets of fashion brands garnered different marketing results with African Americans, who, according to Diversity Affluence—a firm that helps brands market to the affluent ethnic audience—hold more than $100 billion in purchasing power?
While there are no easy answers, Polo Ralph Lauren and Louis Vuitton share a clearly defined style identity, a patina of authenticity and a timeless quality, brand experts say. By contrast, Mark Ecko and Baby Phat have lost their bite, and in some ways, have not evolved with their audience.“Both Louis Vuitton and Ralph Lauren have done an excellent job creating authentic, long-standing images that attract both high income and aspirational shoppers,” said Wendy Liebmann, chief executive officer and chief shopper of WSL Strategic Retail, a marketing consulting firm that works with manufacturers and retailers. “And I think that works for African American shoppers who are very interested in designer fashion.”
While Mark Ecko and Baby Phat would be defined as urban brands, Louis Vuitton and Ralph Lauren would not—but that doesn’t mean the latter two don’t appeal to a sophisticated, urban audience. Indeed, part of what defines an urban aesthetic is rooted in the richness of African American culture, said Amy Shea, executive vice president and director of brand development for Brand Keys, the brand consultancy. And while it might not seem so on the surface, that sensibility has something in common with luxury fashion brands. African American culture—which is really synonymous with urban culture— has “pushed the boundaries,” Shea said. “If you look at what urban culture really means, it stands for who exists on the edge of fashion, art and music. It’s about pushing against what’s happening now” to usher in the new—“and that’s what couture and luxury brands are all about,” she said.