All Articles Tagged "PSA"

Celebrities Of Color Come Together And Call For Change In #SomedayIsToday PSA

August 6th, 2016 - By Ashley Monaé
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The sickening tragedy stemming from police brutality and systematic racism is one that has plagued the nation for the past couple of months. Most recently, the fatal shootings of Alton Sterling and Philando Castile that have gone viral have ignited a sense of solidarity in minority communities.

While average Jane’s and Joe’s are peacefully protesting in order of having their voices heard, celebrities are also finally taking a stand and speaking out on their high-profile platform that reaches many in the form of open letters and more.

The latest demonstration comes in the powerful form of a public service announcement produced by Campaign Zero and directed by Tommy Oliver called, #SomedayIsToday. The campaign is meant to bring awareness to the racial hate and injustices of police brutality.

The two-part visual campaign features a dozen of celebrities of color like Michael Ealy, Keisha Epps, Rutina Wesley, Boris Kodjoe, Meagan Good, Marlon Wayans, who all come together in a video to recite the words of famous civil rights anthem “We Shall Overcome.” Epps and Good were both so moved and overcome with emotions that they shed tears. “When is someday?” Aja Naomi King asks.

“We have been fighting against SYSTEMIC RACISM, WRONGFUL INCAREATION, and POLICE BRUTALITY  for longer than most of us have been alive,” reads a caption, ending the first video.

In the second portion, we see familiar faces like Cedric the Entertainer, Alfre Woodard, and Mama Tina Knowles, who repeat the slogan, “Someday is today.”

Chilling Anti-Stand Your Ground PSA Reenacts Trayvon Martin Murder

August 20th, 2013 - By Veronica Wells
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trayvonmartin george zimmerman

In a chilling public service announcement, (PSA), the Coalition to Stop Gun Violence reenacts the Trayvon Martin murder.

Throughout the commercial, we hear live 9-1-1 calls from nearby neighbors who heard the altercation, including the call where Zimmerman is told not to follow Trayvon.  The commercial includes the screaming that took place outside and the sound of what we now know to be a fatal gunshot.

The camera pans through the neighbor’s windows to reveal Trayvon’s lifeless body on the ground, through the beams of the police car’s headlights. There’s a hole through his hoodie. But instead of stopping at Trayvon’s body, the camera pans back and reveals 26 others, representing the 26 states that enforce Stand Your Ground laws.

Director of Communications for the coalition, Ladd Everitt, told the Huffington Post that the controversial Stand Your Ground laws “have essentially legalized murder. With this PSA, we hope to add to the nationwide push to repeal these immoral laws.”

These laws allow use of deadly force in the cases of self defense, with no obligation to try to retreat first. It’s the law Zimmerman cited back in February 2012 and as a result Sanford, Florida police didn’t arrest Zimmerman initially. After a nationwide outcry, Zimmerman was eventually tried but then found not guilty of second-degree murder and manslaughter.

In a recent statement the coalition described what they hoped the PSA would accomplish: “We hope our “Stand Your Ground” PSA will mobilize new activism on the issue and bring us to a point where our laws are acting to protect victims, as opposed to creating new ones.”  

I know some will argue that the commercial is morbid or even unnecessary. While it is hard to stomach, it’s equally important that many see what happened that night according to the evidence that presented during Zimmerman’s trial. After more than a month after Zimmerman’s acquittal we’re starting to see the passion for the injustices represented in this case die down a bit. Personally, alter watching this commercial, I was angered and frustrated all over again. And that’s a good thing.

Watch the PSA below.

How Do We Stop Bullying? Diddy And WWE Partner To Tackle Bullying With “Be A Star” Campaign

May 7th, 2013 - By Tonya Garcia
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(Photo by Dario Cantatore/Invision/AP)

Diddy is putting his star power to good use, partnering with WWE, home of Wrestlemania and Monday Night Smackdown, and The Creative Coalition to tackle bullying.

It’s a partnership to advance the “Be A STAR” campaign, which encourages tolerance and respect among young people. We’ve got the PSA below, and you’ll notice Diddy’s t-shirt with the words “Invisible Bully” emblazoned across the front, from the line of a Brooklyn-based company that goes by the motto “Stand for something or fall for anything.”

Separately, there have been a number of celebs who have signed on to help with efforts to curb bullying. Here are a few other campaigns here and here, and Nicki Minaj talked about her experiences being bullied here. We’ve gotten to the point where an OC Housewife talks about being bullied by other women on the show. Has the amount of bullying increased or the discussion of it? Either way, what do we do to make it stop?

‘There’s No Such Thing As Just One Photo:’ New PSA Warns Girls About The Dangers Of Sexting

March 28th, 2013 - By madamenoire
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Source: Shutterstock

Source: Shutterstock

From HelloBeautiful

A new public service announcement has just hit the web, urging young girls to steer away from sending Hot pictures to their significant others.

“There’s no such thing as ‘just one photo.’” a message on the video reads. “Protect yourself from sexual exploitation. Be safe.”

The PSA is targeted toward young girls but the message can be applied to women of all ages. Although it seems like everyone is doing it, before we arch our backs and snap away in our bathroom mirrors, maybe we should really weigh the pros and cons of this decision.

For starters, with the Internet and use of social media nothing is private these days. When it comes to texting nude or partially nude photographs, you run the risk of having your most intimate parts emailed, posted or retexted anywhere. Look at the countless celebrity victims — Chris Brown, Kanye West, Adrienne Bailon, Trina, Cassie, Amber Rose, Ron Artest, Rihanna…the list just goes on and on.

When you text a playful or naughty photo, essentially you are saying, “I trust you with this content.” While you are exposed and in your most vulnerable state, you run the risk of possible shame or embarrassment. Just think if you ever wanted to run for public office; a racy photo can come back to haunt you and too bad there’s no real-life Olivia Pope to help you out.

To the contrary, according to reports, some experts say sexting can be a powerful medium for building intimacy in a relationship.

Relationship expert Esther Perel said she’s found sexting to be a great tool for couples in long-distance relationships and those having trouble in bed. “I have found sexting to be a very creative intervention for couples trying to rekindle their relationships,” she said.

So, if you are a grown adult that fully understands all of the possible negative aspects and you still want to send your boo thang a sexually-explicit pic, here are 5 tips to keep in mind.

Check out the tips on

Watch: Beyonce, Chris Rock, Jamie Foxx, And Other Celebs Demand An End To Gun Violence In New PSA

December 21st, 2012 - By Brande Victorian
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Beyonce PSA

The shooting that occurred at Sandy Hook Elementary School in Newtown, CT, last Friday has placed gun control back on the national radar and celebrities are attempting to bring more awareness to this issue by banning together for a new PSA to end gun violence.

Beyonce, Chris Rock, and Jamie Foxx are just a handful of the celebrities who have lent their voice to the issue in this public service announcement released online by the Mayors Against Illegal Guns. Other famous faces in the video are Jennifer Aniston, Kate Hudson,Reese Witherspoon, Jennifer Garner, Jessica Alba, Gwyneth Paltrow, Cameron Diaz, Michelle Williams, Courteney Cox, Ellen DeGeneres, Julianne Moore, Selena Gomez, Jon Hamm, Will Ferrell, Aziz Ansari, Christina Applegate, Debra Messing, Elizabeth Banks, Brooke Shields, Kristen Bell, , Sarah Silverman, Amy Poehler, and Jason Bateman.

Mayors Against Illegal Guns is an organization made up of 750 mayors and 750,000 grassroots supporters across the country who are joining together to demand that President Obama and Congress develop a comprehensive plan to end gun violence, according to their website, There, this PSA will be housed along with a three-point wish list of what the organization envisions in the legislation they’re pushing for:
  1. Require a criminal background check for every gun sold in America
  2. Ban assault weapons and high-capacity magazines
  3. Make gun trafficking a federal crime, including real penalties for “straw purchasers”

On the site, you can also find other news on this topic, volunteer, or make a donation to the cause. Check out the video below. Do you agree with their gun control plan?

Very Necessary: Trayvon Martin’s Dad Puts Out Father’s Day Message About Gun Violence

June 13th, 2012 - By Victoria Uwumarogie
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Following in the footsteps of Sybrina Fulton and her touching Mother’s Day PSA about Trayvon Martin and the problems with the “Stand Your Ground” law, Tracy Martin has put out his own PSA about his son, his first Father’s Day without Trayvon, and the need to combat “Stand Your Ground” laws and help prevent a Father’s Day where 30,000 fathers will be without their sons. Those were the statistics presented for the number of sons and daughters slain through gun violence just last year alone.

The video is one that tugs at the heart strings, especially when images of Trayvon and Tracy are presented (especially the one where Tracy is kissing his son on the cheek).The main point of the video seems to be that it’s important for people to contact their governors and ask them to re-examine the “Stand Your Ground” laws that stand across the country. There are about 25 in all. If you know anybody who has been killed by senseless acts of violence involving firearms, I’m sure you can understand Tracy’s pain, and can feel him when he says, “Life can be beautiful.” To help do your part, go to to gain more information on the many reckless gun laws and what you can do to help put a halt to them. Until then, check out the video below and let us know your thoughts. Happy Father’s Day Mr. Martin.

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Go Vegan, Have Sex That Will Break Your Neck?

February 16th, 2012 - By Brande Victorian
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It’s clear a healthy diet increases energy, makes you feel better about yourself, and builds stamina—which even carries over into the bedroom—but will it make a man have the ability to “bring it like a tantric Adult Videos star?” probably not.

That’s the crazy claim in PETA’s new off-color advertisement discussing a fictitious condition known as BWVAKTBOOM: Boyfriend Went Vegan and Knocked the Bottom out of Me. This is a syndrome that affects women whose partners have passed on animal products in favor of fruits and veggies and now give sex so good that, well, it knocks the bottom out of you. I know sex sells, but really PETA? This is just a little raunchy.

More than just being put off by the hypersexual nature of the ad, it also hasn’t take long for some to draw a correlation between neck braces, busted walls, and the smirk on the woman’s face as promotion of sexual violence against women. While I’m pretty sure PETA wasn’t trying to say that, maybe had they stopped at the idea of vegetables providing more energy for sex rather than causing it to break one’s neck, they’d have less problems right now.

Either way, they achieved their mission of getting people to talk about it, which is all the association ever cares about anyway.

Check out the PSA and tell us what you think. Is it clever or just crazy?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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Anti-Lace Front Viral Video Sweeps the Web

November 18th, 2011 - By Alexis Garrett Stodghill
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Anti-Lace Front PSA

To many, lace front wigs are a convenient way to get that long, flowing head of hair that is nearly impossible for most black women to achieve even with relaxers. For a generation of women brought up on Barbie, and now Beyonce, the idea that “down your back” tresses are the epitome of feminine has led to the lace front wig as the ultimate tool to achieve this look. Nearly chemical-free and versatile, the lace front comes in many styles and simply has to be glued on to get the glamour of a star. But a new “PSA”-style viral video is calling on all women who have adopted this trend to rethink the slap-on weave. reports:

A tongue-in-cheek “anti-lace front” video has gone viral on YouTube and social networking sites. As of Thursday, the video, featuring a group of African-American women, was viewed nearly 40,000 times on YouTube.

The video called, “Anti-Lace Front PSA”, rallies women to take the lace off. Its commentary says “there’s nothing wrong with letting your naps show” and urges women to save “one scalp at a time” until “every real hairline is revealed.”

But with so many high-profile celebrities wearing hair extensions, black women are keen to get the “good hair” look. It is, for example, well-known that the likes of Beyoncé, Tyra Banks and Kelly Rowland, all wear extensions or weaves.

The problem is not everyone has the hard-earned cash to get hair done to Tyra’s immaculate standard. Badly fitted lace weaves are a walking disaster.

There is even anecdotal evidence, hair extensions, including lace weaves, damage the hairline and weaken afro-hair, especially if the glue is improperly applied.

Others say if wigs and hair caps are tight with unbreathable fabric, the friction of it rubbing against hair will damage the hairline.

Photographs have even surfaced on the Internet of Naomi Campbell’s (a self-confessed hair-extension addict) receding hairline.

Naomi, like many black women suffers from Traction Alopecia — hair loss caused by constant pulling and tension from weaves and/or chemical damage.

But it seems many African-American women will go to any length to wear “straight hair” even if it costs them their own natural hair.

Read the rest of this informative article on

Naomi Campbell is not the only woman suffering from Traction Alopecia, and going bald because of it. A recent study showed that a staggering 59% of black women in a sample suffered from some form of Traction Alopecia, which occurs when one’s hair follicles are permanently damaged by hairstyles that pull and tug on the hair in the same pattern over many years. Black hair care experts state that one can wear braids and weaves without damage being done to the scalp, but much care must be taken with the hair, and one must switch up one’s styles to prevent permanent damage. It stands to reason that a similar litmus test applies to the use of lace front wigs.

The application of lace front wigs involves exposing hair follicles to the chemicals in glue, sometimes shaving down the hairline, and often long periods of time when the scalp is not cleaned thoroughly, all of which will have a long-range impact on scalp health. Given all these variables, it is more likely the mis-suse of lace front wigs over time that can lead to hair damage, rather than the wigs themselves. Any style that involves covering your scalp, using chemicals, adding hair — done again and again over years in exactly the same pattern — will likely lead to Traction Alopecia, no matter what the style is.

For these reasons, my stylist for instance insists that I change my styles regularly, and do a “rest style” every few months, like a two strand twist with my own hair or a sew in weave over cornrows — kept in no longer than three months. Even the “rest” weave is checked after six weeks for pulling or potential stress areas on the scalp. How many black women take these precautions?

It’s great that the makers of this PSA and The Grio want to warn black women of the dangers of lace front wigs (while making us laugh), but these dangers apply to any style that stresses the scalp and is constantly repeated. Rather than create alarm about this particular style, it is more important to create better awareness of the healthy treatment of black hair. This will go much further to ending the scalp damage 59% of black women are enduring.

The PSA’s message about pride in “showing your naps” is so complicated, it deserves a separate commentary of it’s own. (A thorough exploration could fill a 1,000 page volume.) I for one wear styles that show my naps AND at other times the “Barbie” flowing locks. Unlike the message promoted in the video below, one look does not exclude the enjoyment of the other. Nor does enjoyment of a Beyonce-weave mean you are ashamed of your afro hair.

You just want to wear the weave styles in a way that preserves your hair health.

Do you find this video funny, informative, or just alarmist? Leave your comments below!

Alexis Garrett Stodghill is the senior editor of Follow her on Twitter: @lexisb

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Financial Literacy: The Key to Equality

June 21st, 2010 - By TheEditor
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(Advertising Age) — Promoting financial literacy, Operation Hope has launched its first TV PSA campaign. The three spots, featuring the nonprofit’s founder, John Hope Bryant, promote the importance of financial empowerment, including becoming financially literate, serving as a role model for young people and getting foreclosure help. The PSAs were created pro bono by BBDO, New York, and are being distributed by the National Association of Broadcasters.

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