Swarms of black women are chatting with their friends, puckering their lips, posing for pictures, and signing their daughters up for college scholarships. If it sounds like a lot is going on, that’s because it is. The “My Black is Beautiful” convention center booth at Essence Music Festival is truly popping.

In case you’ve been living under a rock the ”My Black is Beautiful” campaign is a part of Procter & Gamble’s long-standing commitment to touch and improve the lives of African-American women everywhere through beauty brands and standards.

And now that the campaign has partnered with the United Negro College Fund and Black Girls Rock, it’s more than just beauty, it’s about a bright future. The organizations are trying to encourage young, black girls to “Imagine a Future” of possibilites. And what better way to do that than by using education as a tool?

In order to make education more accessible to young black students, The United Negro College fund is providing scholarships. If you’re in the New Orleans area, be sure to stop by the My Black is Beautiful booth. If you’re not in New Orleans, show your support for the campaign and the good work their doing by liking their Facebook page or following them on Twitter @MBIBMovement. 

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Just in case someone actually thought their lashes would look like Taylor Swift’s do in a new Cover Girl mascara campaign, Proctor & Gamble (P&G), the manufacturer behind the brand, pulled it.

In the ad for CoverGirl NatureLuxe Mousse Mascara, Taylor’s eyelashes have been enhanced to look even fuller than natural, causing the National Advertising Division (NAD) of the Council of Better Business Bureaus to rule that the ad was misleading.

The NAD asked P&G to verify claims that the mascara has two times more volume versus bare lashes and is 20 percent lighter than the most expensive mascara. The division also noted “implied messages” that consumers who use the product “would get lashes like those depicted in the advertisement and that the lashes depicted in the photograph were achieved solely by using [the mascara]…without post-production enhancement.”

I’m all for truth in advertising, but I don’t think anyone really expects their eyelashes to look like the ones on the models in print ads. Taylor’s lashes actually look less enhanced than some I’ve seen in other advertisements. Maybelline better watch out next.