All Articles Tagged "P&G"
Last Thursday evening, we were standing in an enclosed rooftop bar overlooking Lincoln Center, in the heart of Manhattan, surrounded by throngs of other people… and bottles of Gain detergent. Moreover, we were standing there waiting for Toni Braxton to perform.
MadameNoire had been invited to a special presentation hosted by the P&G brand Gain and the Braxton Sisters, with a bonus performance by American Idol contestant Andrew Garcia (no relation, check him out here). The invite said it was to launch the new Gain Flings, but the excitement for everyone there was really getting to hear Ms. Toni, a six-time Grammy winner, belt out a couple of tunes.
And that she did. Not only did she sing the heck out of “Unbreak My Heart,” she stepped off the stage, walked through the crowd and attempted to share the mike with a reluctant audience member. Then she joined her sisters for one-on-ones. Click here for MadameNoire’s on-the-couch interviews with the sisters on our Instagram page.
“The Braxtons have been collaborating with ‘My Black Is Beautiful’ for years,” Banuelos told us. (Both “My Black is Beautiful” and Gain are both P&G’s.)
“They have been using Gain for their entire lives,” Banuelos continues.
Gain detergent is making a bigger push nationwide after starting out in the southern part of the country. Noting that “consumers have a passion for music and for scent,” Banuelos told us the brand is drawing the connection between the two with this collaboration and a hashtag, #MusicToYourNose.
“The core of Gain’s consumer base is ethnic, African Americans and Hispanics,” Banuelos told us. “We have been there. That’s our history.”
In that sense, she says, “the Braxtons speak to that.”
Are you a Gain fan? Thoughts on this campaign? Banuelos described some of the reviews that the Gain brand gets as “almost poetry.” So feel free to share your feelings.
Last week Sanaa Lathan participated in P&G’s My Black is Beautiful Beauty Box event in NYC and we got a chance to chat with the lovely lady for a few minutes about embracing one’s own beauty and, slightly related, what she finds beautiful in a man.
The 41-year-old who is prepping for the release of “The Best Man 2″ this fall, gave us some real insight into true beauty and where that really comes from and when it comes to dating, let’s just say she’s open. Check out what one of our favorite women in Hollywood had to say up top. Don’t you just love her?!
A woman’s hair is her crowning glory, and Lala is covering hers up for a cure. The television personality is taking a stand to help raise awareness by putting herself in the shoes of a cancer patient and covering up her locks. Lala will only unveil her hair if she receives 10K tweets…etcetera, etcetera, etcetera.Where do I begin?
(Target Market News) — Ross Love, one of radio’s most successful and trailblazing entrepreneurs, died of an undisclosed caused at a hospital in Cincinnati hospital the morning of August 10th. He was 64 years old. Love moved into radio ownership in 1995 after leaving Procter & Gamble where he was vice president of marketing. The first acquisition for Love and his partners was WDBZ “The Buzz,” Cincinnati’s most popular black AM radio station. Over the next six year, his company, Blue Chip Broadcasting, would purchase 19 more stations targeted to African-American listeners across the Midwest, making it the largest black-owned radio company in the U.S.
Star power, self esteem and soft sell are the main ingredients of a wide-ranging Procter & Gamble effort to attract the enormous buying power of African-American women…
(AdAge) — Procter & Gamble Co. is leaning heavily on social media and cross-marketing its many brands as it expands to the general public an e-store built heavily around social media, following a four-month test with around 5,000 consumers, the company announced today.