All Articles Tagged "Pew"
Just as the overall black population is younger, so are Twitter users in general. In 2011, the Census reported that the overall median age in the US was 37.3 years old, nearly five years older than the median age for US blacks, which was 32.7. Because of the young age of the black population, they are more likely to use social networks, increasing the current penetration rate.
Another reason for the move to Twitter is that black consumers have been early adopters of mobile technology, texting and accessing social networks on their mobile phones. Twitter, likewise, has always positioned itself as a mobile-first company, even deriving the 140-character limit of tweets from the original character limits of text messages. During BET’s Hip-Hop Awards show on October 9, social media tracker Trendrr analyzed 2.6 million Twitter interactions related to the show, which included all tweets, @mentions and hashtags, according to an article in Mashable. Of those interactions, 70 percent came from mobile phones and only 30 percent from the Web. Compare this to the 2012 Oscars, which reaches a more general market. It saw 44 percent of its related Twitter interactions come from mobile, according to Trendrr. BET encouraged this mobile participation, by offering a specific Hip-Hop Awards app, and its mostly black audience responded in full force. Real-Time News and Entertainment
Twitter has emerged as the go-to platform to follow real-time news and television events, such as the BET Hip-Hop Awards, the presidential debates and MTV’s Video Music Awards, all of which led to spikes in related conversations on Twitter. There are several topics that overlap as both interests of the black community and places where Twitter shines as a social site. With its ability to bring together conversations around hashtags, Twitter has become a place for many users to get and follow news. Additionally, Pew found that black social network users were slightly more likely to get news from social networks overall. Between May and June 2012, Pew asked social network users if they had seen news on a social network during the previous day. Of black social network users, 38 percent said they had, while 35 percent of whites and 34 percent of Hispanics said the same thing. Blacks, however, saw the greatest increase from 2010 in this type of news consumption, up 22 percentage points. Going one step further, into political news, blacks were interested in using social media as part of political activities, according to the 2012 “Politics on Social Networking Sites” from Pew. Nearly half (48 percent) of black respondents said social networking was important for keeping up on political news, compared to 44 percent of Hispanic respondents and 33 percent of white respondents. Twitter not only has more users than the smaller social TV applications, but also has the real-time nature that helped it become a go-to platform for TV conversations, more so than Facebook. BET, in particular, has embraced this trend, encouraging viewers to tweet, showing tweets on-air during live TV shows like 106 and Park, and connecting with fans throughout the day on Twitter. While all social sites can provide entertainment and news information to a degree, Twitter has emerged as the best real-time solution. That is attractive to black consumers who enjoy participating in conversations around news and entertainment on social media. Going forward, it will be interesting to see if Twitter continues to keep its popularity with the black community. Are you on Twitter? Do you prefer it over other sites and, if so, why?
The report’s findings fly in the face of conventional wisdom that says married people have it better economically than their unmarried counterparts. “When we started writing this report, we thought that people who were married, and not those just living with each other, would be better off. But that’s not the case,” said D’Vera Cohn, the study’s co-author. The key is a college degree, Cohn said. Cohabiting couples without college educations typically fare worse than comparably educated married couples and are on par with the economic means of an adult living without a partner, the study said.