All Articles Tagged "online tv"
Viewers May Be Willing to Watch More Ads Online. Lots More.
(New York Times) — VIEWERS of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. Would they accept TV-style ad loads? “It’s a million-dollar question,” said Jack Wakshlag, the chief research officer for Turner Broadcasting, the parent of TNT and TBS. He says the answer is yes. Research conducted by Turner suggested that programmers could surround the online streams of shows with even more ads than TV broadcasts have.
Is Hulu Plus Worth the Cost (and Commercials)?
(Fast Company) — Hulu Plus, the long-awaited subscription service from the streaming video pioneer, was praised for its high-quality mobile app and the promise of a greatly enlarged selection. But a certain study came out today that suggest that Hulu Plus might not be worth even the meager $10 per month it costs.
D.I.Y. TV: How Are You Watching?
(New York Times) – I also check in on the latest bloodbath on “True Blood,” and to see what new depths of despair Don Draper has sunk to on “Mad Men.” I’ve always had a soft spot for “Top Chef” and I’m considering adding “The Big C” or “Louie” to my repertoire. I do all of this without having a cable subscription or owning a television.
Sony’s Bet on Sticking With Web Shows
(New York Times) — At first Hollywood raced to make original Web programming. NBC Universal trumpeted a site called DotComedy; the Walt Disney Company created a digital studio called Stage 9; and Time Warner backed SuperDeluxe, another comedy site.
Media Brands Practice What They Preach
(Advertising Age) — Media and entertainment brands have always been among the biggest and most sophisticated licensors at the Licensing International Expo. This year is no different. To name just a few examples, Fox is promoting its hit “Glee,” among others, while FremantleMedia is aggressively pushing “American Idol” and “The X-Factor.”
