Image: IndyStar.com

All controversy aside, Gabby Douglas is a hot commodity. The first African American to win Olympic gold in the women’s all-around competition. A gold medalist with the Fab Five of team USA in these London games. A smile that lights up a room. And a charm that’s won everyone over. She’s got it all going on right now.

She’s also about to get a mountain of cash from endorsement deals.

“The gymnast is a multicultural marketing dream—with her roots in Virginia, and a brief Iowa upbringing. She’s the perfect endorser for family orientated products and brands with middle-American values,” BlackEnterprise.com reports.

Her appeal has spread to social media, with the Olympic star getting major buzz.

“She has captivated a global audience and viewers can’t ignore her steadfast drive. It’s evident that her years of hard work, sacrifice and sweat have ultimately paid off,” the article continues. Read more about the marketing success that awaits Douglas here.