All Articles Tagged "odd future"
Pepsi has ended its relationship with Lil Wayne over offensive lyrics that referenced Emmett Till. Weezy apologized for the lyrics earlier this week (sort of), but the damage was already done. In a statement, Pepsi would only say the “offensive reference to a revered civil rights icon does not reflect the values of our brand,” offering no further comment. According to the AP, Lil Wayne’s publicist would only say the split was caused by “creative differences.” Lil Wayne had been signed to promote Mountain Dew.
And speaking of Mountain Dew, the brand just pulled an ad created by Tyler, The Creator and starring his group Odd Future, which some said “glorified” violence against women and was one of the most racist ads ever. Bad week for Pepsi.
And a bad month or so for hip hop spokespeople. Rick Ross was dumped by Reebok, also over lyrics deemed offensive to women, making light of slipping “a molly” into a woman’s drink and then sleeping with her.
Is this going to have an impact on rap lyrics? The frequency with which rappers are given these sorts of sponsorship deals?
It only took a matter of days before outrage over what has been called “the most racist commercial in history” for PepsiCo to pull a Mountain Dew commercial. The clip has been accused of being racism and advocating violence toward women. The 60-second spot shows a badly battered woman on crutches who is being urged by a cop to pick a suspect out of a police lineup of five African-American men and a goat named Felicia.
Members of the music group Odd Future star in the commercial, which is part of a video series created by the alternative hip-hop ensemble’s co-founder, Tyler, The Creator. During the spot, the goat Felicia—in a supposedly black male voice—hurls such threats at the battered woman as “snitches get stitches, fool,” “keep your mouth shut” and “I’m going to get out of here and do you up.”
Social commentator Dr. Boyce Watkins went as far as calling the commercial “arguably the most racist commercial in history.”
“We understand how this video could be perceived by some as offensive, and we apologize to those who were offended,” a PepsiCo spokesperson told AdWeek. “We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”
Black Voices compiled some of the comments that have been posted in response to the ad. A sample:
“…fools must exist among us. It’s a fact of life. But when corporate businesses give said fools corporate cash to continue racial stereotypes as a way to appeal to consumers, well, that kind of validation hurts all of us in the long run.”
Mountain Dew also came under press recently to sever its partnership with Lil Wayne after the rapper made a lewd reference to Emmett Till in a song. Lil Wayne has apologized to the Till family.
Okay, so it’s not exactly a reunion but at this point, Outkast fans will just have to take what they can get.
Last night, Rap Radar premiered “Pink Matter” the remix by Frank Ocean which features both Andre 3000 and Big Boi. The original version, featured on Ocean’s debut album Channel Orange only had a verse from 3000. Big Boi revealed months ago that Frank Ocean asked him to be on the song as well but Andre didn’t want an Outkast reunion to happen on anyone else’s song or album.
Luckily for the fans, Andre doesn’t necessarily speak for the group. Big Boi has hopped on the song and those of us who have been waiting for anything that sounds like the group can take this and let it hold you over. The reality is there will probably not be an Outkast album coming out anytime soon. Andre seems to be interested in other things, primarily movies and features on other peoples’ singles and Big Boi…well, he can’t put an Outkast album out on his own. They’re still under contract so they owe their label albums but as we know, many artists just sit that out for the rest of their careers.
Anyway, Miss Info has the song and listen kids, it’s pretty explicit so get your fans ready.
By the way, would you be interested in a new Outkast album or do you think their time has passed?
“4 summers ago, I met somebody. I was 19 years old. He was too. We spent that summer, and the summer after, together. Every day almost, and on the day we were together, time would glide. Most of the day I’d see him, and his smile. By the time I realized I was in love, it was malignant. It was hopeless There was no escaping, no negotiating with the feeling. No choice. It was my first love, it changed my life.”
(Rolling Out) — Lower the curtains and turn out the lights. It’s over. In a news update that can only be filed under ‘prostitution of principles’ and causes mad head scratching, Tyler the Creator raps under an alter ego which is a derogatory term used to demean and humiliate black people: Young N*gga. Worse, this move was signed off on by Tyler the Creator’s major record label, Sony/RED this past year, who signed the social malt liquor artist and his band of cultural misfits, Odd Future, earlier this year.
(Death and Taxes) — In the music business it’s all about merchandising these days. The Odd Future gang has landed a deal to turn their photo-based Tumblr Golf Wang into a hard-cover photo book, which ships to stores on November 5.
by R. Asmerom
Odd Future has been riding a publicity wave since the end of 2010 and there are no signs that the the 10 member crew is losing any momentum. I hadn’t heard about Odd Future until earlier this year, but once I did learn about the eclectic collective, it seemed that I was hearing something about Frank Ocean, Tyler the Creator and the whole clan everyday. They’ve been described as a fresh, new, alternative version of Wu-Tang. The reference alone not only sparked a desire to learn more about how this group of individual artists came together but also led me to contemplate why few artists, or record labels for that matter, have thought to utilize this approach to marketing.
The Los Angeles based crew (full name: Odd Future Wolf Gang Kill Them All) have embraced a rarely-utilized marketing strategy to strengthen their individual chance at music success. Unlike rap families like Cash Money or G-Unit, which grew from an established foundation of success, Odd Future is an affiliation of all new artists who both do their own thing (several have put out their own albums and mixtapes) and reap the benefits of being part of a larger brand.
Would two of its bigger stars, Tyler the Creator or Frank Ocean, have been able to as effectively market their talents if not for the backdrop of the collective dynamic? The same question could be asked of individual Wu Tang members – would Raekwon, GZA or Ghostface Killah been as popular without the mystique of being part of the Wu Tang Clan?
“There is definitely strength in numbers and it’s always been the standard in urban music,” said Joie Manda, head of Urban Music for Warner Bros. “If you look at everybody from the Wu Tang Clan to Young Money/Cash Money and as far back as the Juice Crew you can see it. I would say it’s easier because you are marketing a movement.”