All Articles Tagged "news media"
You’ve opened the door to your brand new business. Now you have to get people to walk through it. One way to drive attention (and traffic) is with the local news.
However, the competition for attention from local media is stiff. They’re getting pitched left and right, not to mention all of the breaking news they have to cover.
“Create an experience that will attract many people from the city, and guarantee an audience by requiring an event sign up page or RSVP that will enable you to know how many people you are expecting,” suggests Black Enterprise. This is just one of the four tips that the outlet offers for getting your business some local buzz.
Also, once you get some attention, don’t stop there. Keep the relationship going.
“Once you see the news segment online, be sure to tweet the link and share it with your friends, Facebook followers and other networks,” the article says.
For more, click through to BlackEnterprise.com.
Paula Poindexter, a journalism school professor at The University of Texas at Austin College of Communication has a new book, Millennials, News, and Social Media: Is News Engagement a Thing of the Past?, that analyzes the relationship between millennials and the media. Her main finding: young people have little-to-no regard for the news. Specifically, they describe the media as “boring,” “biased,” and “garbage.” Dang!
Perhaps more importantly, her research shows that millennials don’t see the importance of being informed (though they are using their mobile devices to access news when they decide to check in).
“We can’t continue to ignore the problem. The older generation is dying out. Who will be the role model encouraging future generations to be informed?” Poindexter said in a press statement available on JimRomenesko.com, which is also collecting comments on this topic on its Facebook page.
Black millennials specifically have a negative view of the news media, and are “at least six times more likely than whites, Asians and Hispanics” to give it a failing “F” grade. She told the Maynard Institute, which is dedicated to improving diversity in newsrooms and news coverage, that young African Americans don’t think the media is concerned with reporting on their generation, and frequently depict them in a negative light.
For her book, Poindexter surveyed 1,000 adults over the age of 18. Eighteen percent were millennials, and she included participants between the ages of 13 and 17 in that group. The number of participants here seems a tad too small for us, but based on other media data we’ve looked at over the past months, it sounds pretty familiar. Diversity of all kinds needs to be enhanced across the media. Without a doubt, media organizations would see a marked improvement in the depth and breadth of their coverage if newsrooms were more reflective of the world we live in.
If you are a millennial looking for coverage geared to your generation, TechCrunch has been following the launch of #waywire, a new media platform launched and co-created by Newark’s Mayor Cory Booker (love him!) with financial backers like Oprah. That first link will take you to a video of the Mayor talking about the site.
(The New Civil Rights Movement) — This past week The New York Times’ announcement of the promotion of Jill Abramson as its first woman executive editor in the 160-year history of the “paper of record” was celebrated not only by women at the Times, but was given noteworthy mentions, as well as substantial editorial space from around the journalistic world by The Los Angeles Times, New York Magazineand the eminent Poynter Institute, which asked in a leading post what Abramson’s appointment could mean to women in the newspaper business at large.
(The Root) — In what’s being called a “historic and sudden shake-up” at the New York Times, Jill Abramson has been named the first female executive editor, and former Los Angeles Times Editor and Executive Vice President Dean Baquet will take over as managing editor. According to the Daily Beast, “There was a plausible rival [for the executive editor position] in the person of Dean Baquet, the Washington bureau chief, who moves up to managing editor. Baquet was a dynamic editor of the Los Angeles Times before resigning amid the wreckage of Tribune Co. budget cuts. He may still become the first African-American editor of The New York Times.”
(New York Times) — Even the Qaddafi government escort could not contain his disbelief at the sloppiness of the fraud: bloodstains his colleagues had left on bedsheets in a damaged hospital room for more than a week as evidence of civilian casualties from Western airstrikes. “This is not even human blood!” the escort erupted to group of journalists, making a gesture with his hands like squeezing a tube. “I told them, ‘Nobody is going to believe this!’ ” he explained, as Elizabeth Palmer, a correspondent for CBS News, later recalled. His name was withheld for his protection.
For the more than 100 international journalists cloistered here at the invitation of the Qaddafi government, its management — or, rather, staging — of public relations provided a singular inside view of how this autocracy functions in a crisis. As the incident of the faked blood shows, the Qaddafi government’s most honest trait might be its lack of pretense to credibility or legitimacy. It lies, but it does not try to be convincing or even consistent. Government officials often insisted the journalists watch grisly footage of public beheadings, presented on state television as scenes from rebel-held Benghazi, even though the officials surely knew that all the major news organizations had correspondents in Benghazi confirming that there were no such executions.
(Pew Research Center) — By several measures, the state of the American news media improved in 2010. After two dreadful years, most sectors of the industry saw revenue begin to recover. With some notable exceptions, cutbacks in newsrooms eased. And while still more talk than action, some experiments with new revenue models began to show signs of blossoming. Among the major sectors, only newspapers suffered continued revenue declines last year — an unmistakable sign that the structural economic problems facing newspapers are more severe than those of other media. When the final tallies are in, we estimate 1,000 to 1,500 more newsroom jobs will have been lost — meaning newspaper newsrooms are 30% smaller than in 2000.
Beneath all this, however, a more fundamental challenge to journalism became clearer in the last year. The biggest issue ahead may not be lack of audience or even lack of new revenue experiments. It may be that in the digital realm the news industry is no longer in control of its own destiny. News organizations — old and new — still produce most of the content audiences consume. But each technological advance has added a new layer of complexity — and a new set of players — in connecting that content to consumers and advertisers.
(Huffington Post) — Juan Williams says NPR is an “all-white organization” that exhibited the “worst of white condescension” in its handling of his firing last year. In an interview with The Huffington Post, conducted before the most recent controversy surrounding an NPR executive’s comments about the tea party (and CEO Vivian Schiller’s ousting), Williams blasted the organization for its treatment of him. “I think when it comes to NPR’s decision to, without any reason, throw me out the door, I think that for them, especially for some of the people who created NPR, it’s an all-white operation,” Williams said. He added that he thought NPR “felt they had never had much success” with black or Hispanic journalists, and that they had had “more success with white women.”
See his video interview here
(Businessweek) — At 7:48 a.m. on Feb. 7, the morning after AOL (AOL) executives had completed a deal to purchase the Huffington Post for $315 million, the thousands of actors, authors, activists, academics, and comedians who collectively make up the blogging corps of the Huffington Post received an e-mail from the site’s founder. ”Thank you,” Arianna Huffington wrote, “for being such a vital part of the HuffPost family—which has suddenly gotten a whole lot bigger.” Huffington assured the bloggers that although her role is shifting—she will oversee all content at the new, merged venture—their roles aren’t. “Together, our companies will have a combined base of 117 million unique U.S. visitors a month—and 250 million around the world—so your posts will have an even bigger impact on the national and global conversation,” she wrote. “That’s the only real change you’ll notice—more people reading what you wrote.” Conspicuously unmentioned: the subject of pay. Since its launch in 2005, the Huffington Post has relied on unpaid contributors to stock the news-and-aggregation site with myriad opinions on everything from health care to Palin hair. It’s an arrangement unlikely to change soon. “We’re in the business of paying people for original reporting,” says Roy Sekoff, the site’s founding editor. “If people want to express their opinions, they do so on the site for free.”
(ABC News) — A senior news executive at National Public Radio who played a key role in firing commentator Juan Williams has resigned, NPR said Thursday in announcing the completion of a review of the Williams controversy. The radio network said in a statement that Senior Vice President for News Ellen Weiss has resigned and NPR’s Board off Directors also recommended new internal procedures for handling personnel decisions and disciplinary action after reviewing Williams’ dismissal in October.