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Republican presidential candidate Mitt Romney is pulling in a new strategy to reach African American voters. According to The Root, Romney recently hired Tara Wall, a former reporter and Republican National Committee senior adviser George W Bush appointee. Wall will now act as Romney’s senior communications adviser for relations with African Americans.

In her new position, Wall represents the most senior African American on Romney’s team. Before joining Romney’s team, she spent 13 years as a news reporter, anchor and host for ABC, NBC and CBS affiliates in Michigan. She was the mastermind behind CBS Detroit’s Street Beat, a weekly half-hour political talk show. As a reporter she was the first to report the Mayor’s Memo scandal involving former Detroit mayor Kwame Kilpatrick and governor-elect Jennifer Granholm in 2002. She was also the conservative columnist and deputy editorial page editor for the Washington Times.

“Mitt Romney’s campaign team has been quietly laying plans for an outreach effort to President Obama’s most loyal supporters — black voters —” wrote Nia Malika Henderson and Philip Rucker from the Washington Post. “Not just to chip away at the huge Democratic margins but also as a way to reassure independent swing voters that Romney can be inclusive and tolerant in his thinking and approach.”

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