All Articles Tagged "new business model"
The New Model That Could Reinvent Social Media Endorsements
(Rohit Bhargava) — There is a company called Brand Affinity Technologies (BAT) that is profiled in last month’s issue of Wired magazine which is worth a look for anyone who is interested in how advertising and endorsements in particular in athletics work today, and how this could apply in the future. BAT focuses on what the article terms the “long tail of athlete endorsements.” They connect brands not with the superstars who are almost household names, but the local stars. Through their database of 3500 athletes, they can connect smaller athletes to more local advertisers with a smaller budget.
The New Model That Could Reinvent Social Media Endorsements
(Rohit Bhargava) — There is a company called Brand Affinity Technologies (BAT) that is profiled in last month’s issue of Wired magazine which is worth a look for anyone who is interested in how advertising and endorsements in particular in athletics work today, and how this could apply in the future. BAT focuses on what the article terms the “long tail of athlete endorsements.” They connect brands not with the superstars who are almost household names, but the local stars. Through their database of 3500 athletes, they can connect smaller athletes to more local advertisers with a smaller budget.
AOL To Hire ‘Hundreds’ of Journalists, Reorganize Content Division
(Advertising Age) — AOL is planning to hire hundreds of journalists, editors and videographers in the coming year as it builds out its content-first business model. David Eun, president of AOL’s media and studios division, is expected to announce the push in an all-hands meeting of the group in New York today when he lays out his strategy for the unit that will include grouping all the sites into 17 “super-networks.”
