All Articles Tagged "my black is beautiful"

#HairTruth: My Black Is Beautiful Launches Styling And Maintenance Webisode Series

May 24th, 2016 - By Brande Victorian
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mbibHealthy hair is the truth, and if you don’t believe that’s so, look no further than My Black is Beautiful’s latest campaign, #hairtruth, showing that the best-looking and easiest to style and manage hair is the kind that’s healthy.

The Proctor & Gamble community-building program leveraged the help of natural hairstylist Felicia Leatherwood for the campaign which teaches women basic aspects of styling and maintenance to bring out their hair’s unique beauty in five educational webisodes. According to a news release:

In the #hairtruth webisode series, Felicia Leatherwood, also nicknamed, “the hair whisperer,” joins P&G Beauty Scientist, Dr. Rolanda Wilkerson and Dr. Rukeyser Thompson to discuss some common issues faced by women with textured hair, such as lack of moisture, protective styling options, scalp health, and hair breakage. In this conversation, the professionals highlight how the myriad of P&G products can help alleviate some of the women’s concerns; Pantene’s Expert Collection assists with targeted damage repair and intense hydration, Head & Shoulders’ Moisture Care Collection addresses scalp needs for a healthy foundation, Herbal Essences’ Hello Hydration is formulated to deliver moisturization that softens hair, and Aussie’s 3 Minute Miracle Moist provides deep conditioning protection.

One can never have too many tips in their natural hair toolbox , and with advice from such a well-respected hair expert like Leatherwood you can’t go wrong.

“I am excited to have the opportunity to work with P&G and the My Black is Beautiful campaign toward helping women achieve gorgeous, healthy hair that is easy to maintain,” Leatherwood said. “One of the great pleasures in my life has been advising women with a more personal touch through their hair journey. With my 15+ years in natural hair care education, along with P&G’s hair products geared toward women who look to have a better experience with their textured hair, I have been able to provide a more beautified way to do that. P&G has done a great job in researching and understanding what women with coils, kinks and curls need, and their products are a testament to that.”

Check out the five webisodes below. What tips did you pick up?

Encourage A Black Woman Today With The MBIB #AllTogetherBeautiful Challenge

July 28th, 2015 - By Brande Victorian
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Brande Victorian and Claire Sulmers in the MBIB #AllTogetherBeautiful Social Newsroom During EssenceFest

MadameNoire Managing Editor Brande Victorian and Claire Sulmers of The Fashion Bomb in the MBIB #AllTogetherBeautiful Social Newsroom During EssenceFest

In a world where everyday it seems things can’t get worse for us as a people sometimes you just wanted to feel supported, uplifted, and celebrated as beautiful. Proctor and Gamble’s My Black is Beautiful initiative is offering a way to make that happen with an #AllTogetherBeautiful social challenge encouraging Black women to publicly acknowledge other Black women in their circles who are all together beautiful, and have them do the same so the love just keeps on going.

So often we think of beauty as a purely physical thing, but the #AllTogetherBeautiful campaign is about redefining the standard of beauty “as a standard that defines beauty by integrity, strength, character and spirit, as well as values positive actions, and celebrates those who are reaffirm this standard everyday.” That sentiment filled the room at the Imagine a Future celebration dinner here in New York City in mid-June and flowed through all of Proctor & Gamble’s events at Essence Festival Fourth of July weekend. Through you and the fabulous women in your circle the positivity can continue to live on via social media by joining in the challenge yourself. All you have to do is follow these three steps:

1. Record a video that celebrates a woman whom you believe is “All Together Beautiful”

2. Share this video across your social media pages using the hashtags #MBIB & #AllTogetherBeautiful

3. Challenge another woman by tagging them on social media to do the same for someone else

For more info, visit and check out some of the highlights of the #AllTogetherBeautiful festivities to date below.

Sevyn Streeter sings "4th Street" with Hello Beautiful Editor Danielle Young and MN Managing Editor Brande Victorian at the Imagine a Future Celebration Dinner

Sevyn Streeter sings “4th Street” with Hello Beautiful Editor Danielle Young and Brande Victorian at the Imagine a Future Celebration Dinner

Famed choreographer Laurieann Gibson teaches us the Move with Confidence dance at EssenceFest. For the full step-by-step instructions, check out this video here.

India Arie discusses the biggest influence on how she sees herself in the #AllTogetherBeautiful Social Newsroom During EssenceFest with Jessica Andrews.

LeToya Luckett spills her beauty secrets in the #AllTogetherBeautiful Social Newsroom During EssenceFest with Ty Alexander of

Laurieann Gibson offers advice on moving with confidence throughout life with Christen Rochon of

Share Your New Mommy Moments: My Black Is Beautiful, Kelly Rowland and Christina Brown

May 8th, 2015 - By Erickka Sy Savane
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christina brown


If you’re a new mom wondering how to celebrate this Mother’s Day let My Black Is Beautiful, singer Kelly Rowland and blogger Christina Brown lead the way. They’ve partnered with baby brands Pampers and Dreft to give new moms a place to share their special moments.

Perhaps you’re like Kelly whose most memorable moment was the first time she looked into her son’s eyes. Or maybe you can relate to the sense of accomplishment felt by Christina after she threw her daughter’s first birthday party. “It meant so much to have completed that first year successfully and then to celebrate that with family and friends was just so amazing.”

They also have new mommy tips.

Christina who is both a fashion and baby blogger wants you to know the importance of “preserving your chic” post baby, as well as why to steer clear of ‘mommy guilt.’ “We can’t fall prey to thinking that we’re not doing enough. We’re doing the best we can.”

If MBIB, Pampers and Dreft are banking on the fact that people trust them to help build a sense of community, it’s working. Both Kelly and Christina say they were fans of the products before they were ever approached about this campaign. Dreft Ambassador Kelly says, “I was washing my baby’s clothes and sheets in Dreft before he was even born. So when they contacted me I said,’Absolutely!'”

Christina says she’s been using Pampers Swaddlers on her 15 month-old daughter since the day she was born so working with them really is a “perfect fit.”

As for My Black Is Beautiful, well, everyone knows they’re a leader in female empowerment so when all these components come together who can say ‘no?’

So here’s what you can do…

Go to My Black Is Beautiful or and talk about your new mommy moments, both good and bad,  using #MBIBMoms. “It’s helpful to see what other moms are going through, especially on those days when you want to go cry in a corner,” says Christina.

Kelly Rowland is seen on-set during filming of Dreft's "Journey of Amazinghood" campaign, on Tuesday, March 17, 2015 in Los Angeles. (Photo by Matt Sayles/Invision for Dreft/AP Images)

Kelly Rowland is seen on-set during filming of Dreft’s “Journey of Amazinghood” campaign, on Tuesday, March 17, 2015 in Los Angeles. (Photo by Matt Sayles/Invision for Dreft/AP Images)

Kelly Rowland agrees. She wishes someone had told her how hard it would be to travel with a baby on a plane. “It was definitely something I had to figure out on my own. I finally discovered that all I need is my Bjorn carrier and a backpack.”

It’s all about building a community and sparking conversations, which is why Christina says veteran moms are welcome too. “We definitely want veteran moms to stop by and share tips. You never stop learning.”


Share your beautiful mommy moments with the #MBIBMoms hashtag for a chance to be featured on the MBIB social pages.

Facebook, Instagram and Twitter

Also share at Christina’s blog, Baby Brown Sugar

Lisa Nichols Helps With The Ambassador Search For The My Black Is Beautiful “Beauty In Action” Campaign

May 5th, 2014 - By Rachael Devaney
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Lisa Nichols, author, life coach, motivational speaker and CEO of Motivating the Masses, recently added the title of ambassador to her resume.

Nichols has taken the role seriously, partnering with the beauty brands of Proctor & Gamble to initiate My Black is Beautiful’s “Beauty in Action” campaign, which launched March 10.

MBIB, which began in 2006, created the 30-day “Beauty in Action” challenges to not only celebrate, support and embrace African-American women and girls, but to also re-define what “Black beauty” is. Nichols, who has created her own beauty in action video for each day of the action challenge, said in an interview with MadameNoire, that the campaign “initiates one of the largest online community conversations with African-American women about self-acceptance.” And with a constant flow of uplifting videos, affirmations, and inspirational words, featured on and Facebook at #MBIB, it is evident that women and young girls across the country are defining their own beauty every day.

Nichols is also heading up the campaign’s five-city search where six “Beauty in Action” Ambassadors will be selected to serve as role models for African American girls across the nation.  The search, which is in partnership with Road to Essence events at select Walmart locations, kicked off in Atlanta on April 26, and will continue in Chicago May 3, in Dallas on May 10, and in D.C./Maryland on May 17. While the submission process has ended, 100 semi-finalists will compete live at each Road to Essence event and the final six ambassadors will be announced at this year’s BET Awards in June.

As the competition comes to a close, Nichols took some time out to share with MadameNoire readers why the campaign has impacted her personally and how it can help Black women everywhere “learn to love themselves.”

MadameNoire: What is it about the My Black is Beautiful initiative that made you want to team up? 
Lisa Nichols:I’m extremely excited about being a part of My Black is Beautiful and the Proctor &Gamble team because its whole initiative is for Black women to honor who we are, as we are. My journey to loving myself was long and difficult — with many bumps — but now I love myself as is, with my full lips, round hips, and kinky hair. I’m grateful for the chance to be able to encourage other African-American women to do the same.

MN: What are the most important things that MBIB does?
Nichols: It does two critical things. First, it facilitates and supports more self-acceptance for women of color.  We don’t normally see ourselves portrayed as the normal standard of beauty. Second, it initiates one of the largest online community conversations with African-American women about self-acceptance.  We normally grow alone.  Even worse, at times, we outgrow each other. This campaign allows us to hold on to each and every one of our sisters.

How My Black Is Beautiful’s “Imagine A Future” Documentary Proves The Cycle Of Self-Hate Can Be Broken

July 8th, 2013 - By Veronica Wells
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I’ve always had much respect for Proctor and Gamble’s “My Black Is Beautiful” campaign. After all it was started by six black women at the company and they do good work. And while the campaign seeks to uplift black women, I also realize it’s a way for P&G to continue to make money. Now, I’m not mad at them. We all want to make money. But since they are trying to make money, I’ll admit that I process their media differently than I would other P&G advertising. I’m constantly watching to make sure it’s still honest and that we, black women, aren’t being further exploited by another huge corporation.

And I can honestly say I haven’t seen that. The campaign has been run quite nicely. And that track record of fairness didn’t falter when they released a documentary entitled “Imagine a Future.”

Directed and produced by filmmaking heavy hitters like Lisa Cortes, Academy Award nominated for her producing role in Precious, directed by Shola Lynch, director of Free Angela Davis and All Political Prisoners and executive produced by “Black Girls Rock” founder Beverly Bond, the film had the right people behind the project.

And all of that came across in the story which follows Janet Goldsboro, a high school student who struggles with beauty and self esteem issues. Throughout the documentary we watch as Janet transforms when she visits South Africa to learn about the historical and societal context associated with being a black woman.

During her trip Janet learns about beauty standards that vary and are similar to the ones she’s been grown up with in the U.S. Her South African friend tells her that nobody wants to be skinny in South Africa but when she goes to the market, she sees how many places sell skin bleaching cream. There she learns about the earliest human ancestors, found in Africa and learns the tragic story of Sarah Baartman as she visited her gravesite.

After her trip to South Africa the change in Janet was visible. She went from a girl who was insecure about her looks and self confidence to a young woman who actively sought the standards of beauty that best matched her own. She started researching the history that was left out of her school’s curriculum so by knowing the truth of her past she could take pride in the young woman she is today.

Interspersed between Janet’s inspirational story, we hear black women like Gabourey Sidibe, Michaela Angela Davis, Tatyana Ali, Melissa Harris-Perry and Gabby Douglass talk about achieving their own self confidence and what makes them beautiful. It may sound cheesy but it was powerful. So powerful in fact that my mom leaned over to my sister and I and asked “why our black was beautiful?” We had to tell her not to ask the stranger sitting next to her because it really is a loaded question. The film really makes you think about your own levels of self confidence and beauty standards affect your everyday lives.

I walked out of the filming feeling hopeful and uplifted. Not to use one to tear down another but in many ways “Imagine A Future” filled the holes that “Dark Girls” didn’t. It talked about the lack of self esteem, the beauty standards many black women don’t meet but it also showed how that cycle can be broken. How these feelings don’t have to be permanent. And how, at the end of the day, we can be the solutions to our own insecurities.

Check out the trailer for the documentary on the next page.

Sanaa Lathan Talks Being A Groooown Woman And Doing Whatever She Wants When It Comes To Dating

June 26th, 2013 - By Brande Victorian
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Last week Sanaa Lathan participated in P&G’s My Black is Beautiful Beauty Box event in NYC and we got a chance to chat with the lovely lady for a few minutes about embracing one’s own beauty and, slightly related, what she finds beautiful in a man.

The 41-year-old who is prepping for the release of “The Best Man 2” this fall, gave us some real insight into true beauty and where that really comes from and when it comes to dating, let’s just say she’s open. Check out what one of our favorite women in Hollywood had to say up top. Don’t you just love her?!

P&G’s My Black Is Beautiful Screens Documentary About Colorism And Self-Esteem, “Imagine A Future”

April 23rd, 2013 - By Ann Brown
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via Facebook

via Facebook

By now most African-American women are aware of the My Black Is Beautiful initiative by Procter & Gamble. Seven years running, the campaign presented a screening of Imagine a Future in conjunction with the Tribeca Film Festival, which is taking place now. The film aims to empower African-American women and addresses such complex issues as beauty, self-esteem, and skin tone.

“I didn’t look like what I saw in a magazine,” says Dover, Del., teenager Janet Goldsboro, who is in the documentary. “I look different from all my cousins. I had dark features, dark hair, dark eyes, big nose and big lips, and I used to get made fun of because of how I looked.”

She adds: “Boys say, ‘I like the light-skinned girls,’ or, ‘I like white girls because I want my baby to come out pretty.’  And that hurts you because it makes you feel like you’re ugly looking.”

The documentary was co-directed by Shola Lynch, whose documentary Free Angela and All Political Prisoners about Angela Davis is in theaters now and getting rave reviews. Record company executive Lisa Cortes co-directed and produced the documentary. Cortez was an executive producer for the Oscar-winning movie Precious.

The 30-minute documentary will screen on BET on July 5.

According to The New York Times, the filmmakers discovered Goldsboro through Black Girls Rock!, the Brooklyn nonprofit with programs including a summer leadership camp that Goldsboro attended last year, which has the annual star-studded televised event you’ve no doubt watched. Procter & Gamble supports Black Girls Rock! financially through My Black Is Beautiful.

The film also follows Goldsboro’s visit to South Africa and includes interviews with such dynamic women as writer/cultural critic Michaela Angela Davis, Olympic gold medalist Gabby Douglas, and Melissa Harris-Perry, the MSNBC host.

While in South Africa, the issue of skin color is also raised. “In the documentary, Ms. Goldsboro visits a market in Johannesburg with Lebogang Mashile, a poet, actress and activist, and says, ‘I heard that in South Africa that skin bleaching is a big problem here?’” reports the newspaper. To which  Mashile replies: “It’s been a problem for a long time. It’s self-hate, it’s not having enough mirrors that affirm you.”

The Times notes that the film fails to mention that Olay, a Procter & Gamble brand, markets skin-lightening products worldwide. Their White Radiance is sold in such countries as Malaysia and Singapore; another, Natural White, is sold in India, United Arab Emirates and elsewhere.

And in South Africa, Olay just recently introduced a skin-lightening line called Even & Smooth. “A new commercial features Gail Nkoane, a singer and actress, who applies the product and is instantly bathed in light, giving the effect of her skin becoming several shades lighter,” writes the Times. Do you think this makes a difference? Feel free to post your thoughts in the comments.

More than just a film, Imagine A Future, is its own campaign that includes donations made to the United Negro College Fund ($100,000 worth), sponsorship of the Black Girls Rock! Queens Camp, workshops, and more. You can learn more about the campaign on its Facebook page.

Party With a Purpose: The 2012 Purpose Awards Dinner

November 14th, 2012 - By Tonya Garcia
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Photo by Hider/PictureGroup) via AP IMAGES

To celebrate her new book Profit With Purpose: A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences, author and EGAMI Consulting Group founder Teneshia Jackson Warner teamed up with Dinner With Bevy‘s Bevy Smith for a dinner party/awards ceremony/”discotheque” (Smith’s word) at New York’s Beauty & Essex. The soiree was also focused on the cause-related work of the night’s honorees: P&G’s program My Black is Beautiful; Budget Fashionista and founder of digitalundivided (DID), Kathryn Finney; Black Girls Rock! founder Beverly Bond; celebrity stylist and host of ABC World News’ Cause Celeb with Phillip Bloch, Phillip Bloch; Disney’s Dreamers Academy, a program working in partnership with Essence and Steve Harvey to help high school students reach their career goals; and chef/reality TV star Chef Roble.

Photo by Michel Leroy/Invision for Harlem’s Fashion Row/AP Images

We’re going to have more from Warner about cause marketing and her book later this week. But the need for good works in the world is strong enough that we wanted to give the awards ceremony its own little shout out.

The 2012 Purpose Awards Dinner (#profitwithpurpose) was meant, according to the evening’s program, to celebrate with “a night of purpose” and “continue to drive the conversation.” The evening highlighted the social responsibility initiatives of the honorees, and the innovative approach with which they’re tackling their businesses, organizations, or passion projects.

When accepting his award, Bloch said, “When someone shines a light, we all shine a little brighter,” speaking to why it’s important for everyone to do what they can and then cheer that work to take it even further.

But before the accolades, one has to get started. In her acceptance speech, Bond said she only wanted to make a cool t-shirt when she started. Today, Black Girls Rock! has a televised awards ceremony that uplifts not just young girls, but women also.

When presenting the award, Warner thanked Bond for answering her calling. “We’re so happy that you said yes,” said Warner.

“We’re all connected and we’re all affected,” said Bond during her acceptance speech.

And if that wasn’t enough, there was good food, good music (Talib Kweli was DJing, with Bond jumping into the booth for a few minutes), and cocktails aplenty. Party with a purpose…

Purpose Award Honorees and Host: Kathryn Finney, TBF Group; Robert Jackson, Disney’s Dreamers Academy ; Teneshia Warner; Bevy Smith; Fashion Stylist Phillip Bloch; Paris Cannon of P&G’s My Black Is Beautiful campaign. Via EGAMI Consulting

Black Girls Rock!, P&G’s My Black is Beautiful and Egami Consulting Group Partner to Empower

August 29th, 2012 - By Tonya Garcia
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Black Girls Rock! visits Egami Consulting Group. Image: Egami

Black Girls Rock! (BGR) in partnership with the United Negro College Fund (UNCF) and P&G’s My Black is Beautiful campaign has launched the Imagine a Future Project, a program that, according to BGR founder Beverly Bond, will “empower and touch the lives of one million girls over the course of three years.” Through this program, there will be a national and regional (and perhaps worldwide) push to continue BGR’s philanthropic work with and on behalf of African-American girls.

As you probably know, Black Girls Rock! is the nonprofit organization dedicated to mentoring and uplifting black girls while also tackling issues associated with media depictions of black women and girls. Even if you’re unfamiliar with the organization per se, you likely recognize the name from the BET awards show that airs annually. No doubt, you’ve heard of the United Negro College Fund (“A mind is a terrible thing to waste”), which has been around for more than 40 years. And perhaps you know My Black is Beautiful because you’re friends with it on Facebook. The campaign has 761,000 Facebook likes, a website and tons of exposure through P&G’s promotion. The partnership was facilitated by PR and marketing firms Egami Consulting Group and MSLGroup. If you’re unfamiliar with Egami, click here to watch our She’s The Boss video with CEO Teneshia Jackson Warner.

Bring them together and you have a program that targets and supports black women and girls in their personal lives and public portrayals.

A Partnership Focused on African-American Women and Girls

P&G’s My Black is Beautiful sponsored BGR Queens’ Camp for Leadership and Excellence, a two-week program that took place this month and hosted 50 girls between the ages of 13 and 17. On August 1, those 50 girls made a trip to Egami and MSLGroup, who hosted an event offering a “day in the life” of a multicultural PR agency like Egami.

“There’s an expectation for brands to have a presence in the communities in which they live,” Warner told us. “As we build campaigns, we’ll find synergies to bring in community partners.” Moreover, Egami wants to include staff members, which is why the firm participated in the event. And the young participants learned that the information they collect every day — what’s in, what’s new, what’s exciting — is just the stuff that’s critical to a career in PR.

According to Bond, she was approached with the idea for these sorts of partnered initiatives, something that happens quite often because of the unique, high-profile nature of her organization.

“We make sure people just aren’t supporting the TV show and the glam, but the work we do,” Bond says. Still, she says, she is the “majority owner” of BGR, the beating heart of the organization. “That’s probably the biggest misconception. BET doesn’t support our nonprofit,” she continues. “It’s tough getting people to recognize that we need the help. We’re doing everything that nonprofits should be doing, but it’s still tough.”

MN Exclusive: Media Maven Bevy Smith Talks “My Black is Beautiful”

July 12th, 2012 - By MN Editor
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Essence Music Festival was truly a star-studded event but aside from the concerts and celebrity sightings there was a one booth at the convention center that was extremely popular among patrons. It was the “My Black is Beautiful” booth. We caught up with media maven and fashion expert Bevy Smith to explain why the booth attracted so many women and why the “My Black is Beautiful” movement is so important.

More on Madame Noire!