All Articles Tagged "multicultural ad agencies"
Is Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops?
(AdAge.com) — One of the latest buzz words to enter the marketing lexicon is “cross-cultural.” It paints an idealistic picture of a color-blind society, one in which consumers’ similarities outweigh their differences regardless of ethnic groups. Whereas multicultural means multiple executions — often from multiple shops — wouldn’t it be simpler to find one truth that reaches across culture? It’s a valid question, but critics at multicultural agencies and ethnic shops are quick to point out that the question — and the concept — seems to be coming from general-market agencies moving into their territory.
Ad Firms Heed Diversity
(Wall Street Journal) — As they seek new revenue sources, Madison Avenue firms are beefing up their multicultural offerings, posing a challenge to specialist Hispanic and African-American agencies. Kirshenbaum Bond Senecal + Partners has hired Sandra Alfaro to lead its newly created multicultural division, dubbed Ramona, which was formed several months ago after its parent company, MDC Partners, folded a multicultural agency into Kirshenbaum. Ms. Alfaro, a former managing partner at the independent Hispanic agency Vidal Partnership, is one of the rash of high-profile multicultural ad experts who have been wooed into joining generalist ad agencies over the past year as those firms look to take advantage of the dollars flowing to multicultural advertising.
Does a Growing Multicultural Market Threaten Multicultural Agencies?
(Ad Age) — I’m sure you’ve heard the old saying “you can never get too much of a good thing?” That’s been the prevailing notion in regards to the rapidly growing Hispanic population in the U.S., which, together with continued population growth among African-Americans, Asians and other ethnic minority groups, has resulted in a huge multicultural population.
