All Articles Tagged "marketing"
We’ve seen recently the impact that good marketing can have on a company or a brand. Jay Z has a top album on his hands with Magna Carta Holy Grail in large part because of an effective marketing campaign that coupled technology with his famous name and a good (many would say) album. You could make the same argument for “Yeezus.” Kanye prepped us all with videos beamed onto the side of buildings around the world. People start talking. The anticipation builds.
But you don’t have to be a celeb on the level of a Jay or Ye to make marketing work for you. Every brand — even brand “you” — can benefit from an effective marketing campaign.
Say it with me: “I am a brand.” We’re not trying to reduce you to a number or a bar code. We would rather liken yourself to a unique entity. Whether you like it or not, you are a brand, especially as an entrepreneur or anyone who strives to be a leader in their respective field. As you delve into the world of making a product, whatever it may be, you have to start thinking about your message and the legacy that you want to leave in the world. As you define yourself, and essentially your brand, there are 10 things you should think about doing in order to bring more business your way. Here are 10 key ways to strengthen your brand.
By now, you’ve already heard that Jay Z’s groundbreaking deal with Samsung (in which the company purchased one million copies of “Magna Carta Holy Grail” in advance of its release) is poised to revolutionize the music industry – or to at least start the conversation. The Recording Industry Association of America (RIAA) has already adopted “new rules” for calculating album sales. And although Billboard declined to include the Samsung downloads in its sales figures, the magazine’s creative editorial director, Bill Werde, admits that they will re-visit the issue: “In the coming weeks, we’ll talk through highly nuanced questions about our album charts…These discussions may well lead to some changes to our charting rules — or they may not.”
While the Samsung deal is undeniably making waves within the industry, some wondered if it would help or hurt MCHG’s consumer sales. Billboard silenced any doubts this week, however, reporting a whopping 527,000 in first week album sales. This means that even without the benefit of the Samsung downloads, and in spite of enumerable leaks as a result of those downloads, MCHG has easily topped the Billboard 200. MCHG is Jay-Z’s first solo number one album in the U.K., and it also set a Spotify record when songs from the album were streamed over 14 million times last week.
To quote the man himself: “Men lie, women lie/numbers don’t.” And in an era where albums sales have suffered a major decline, MCHG is a bona fide smash.
How did Hov do it? Well, many are crediting his innovative marketing techniques. The mini-films released in conjunction with the album’s promotion were inspirational, intimate, and indelible. There was also a Twitter session last week, an unprecedented social media move for Hov, which allowed fans to engage him directly. And his six-hour performance of “Picasso Baby” at Pace Gallery in New York certainly had tongues wagging.
Music fans can tell you why The Beatles’ “Abbey Road,” Bruce Springsteen’s “Born to Run,” or even Jay Z’s “Reasonable Doubt” are such monumental albums, but no one remembers their marketing campaigns. But nowadays, those campaigns contribute to both the exposure and the bottom line sales of an album. USA Today even proposes the marketing of MCHG is actually better than the album.
Billboard, which refuses to count the Samsung downloads in its calculation, estimates “Magna Carta Holy Grail” will…land at the top of their charts.” That proved true; MCHG is Jay Z’s record-breaking 13th number one album. No solo artist has ever had more. Six more and he matches The Beatles. #Factsonly
Ironically, in an interview last week, Jay Z described certain aspects of the Samsung arrangement to be “a loss” for MCHG – specifically, issues with the Samsung app which prevented some fans from successfully downloading the album. “The people that waited and downloaded it you want them to have that experience right away. That was the thing that was disheartening to me,” he said.
Jay Z’s statements were made prior to the news of MCHG’s robust sales figures. Still, there’s something refreshing about a self-proclaimed “business man” who is passionate about the quality of the fan experience and not just the bottom line. Which is part of what marketing is meant to do — speak to the customer and their experience of the product and/or brand while also driving sales. Despite myriad professional achievements, Hov continues to approach his work with the same relentless tenacity that catapulted him from obscurity, to his indisputable status now as a music heavyweight and mogul extraordinaire. From both a business and life perspective, there is a tremendous lesson for all of us in that.
Karen J. Francis is a freelance writer and media attorney living in New York City. Please follow her on Twitter @karebelle.
Back in November of 2012, word got out that there was some sort of beef brewing between Jay-Z and Robert De Niro. The way the story was being told, Robert confronted Jay at Leonardo DiCaprio’s star studded birthday bash after Jay repeatedly dodged his phone calls. What does Robert De Niro want with Jay-Z, you ask? Well, according to reports the pair are actually neighbors in the name of Tribeca and had previously discussed Jay doing a song for this year’s Tribeca Film Festival, but Jay “got busy” and started ducking De Niro’s phone calls.
Eight months later, during his recent interview with Power 105.1’s the Breakfast Club, Jay finally shared his side of the story. Well, sort of. While he didn’t actually disclose details of the agreement he made with De Niro or even if there was ever actually an agreement at all, he made it clear that he’s not too fond of the legendary actor.
When the hosts jokingly asked if he returned De Niro’s calls yet, Jay nonchalantly responded:
“Nah, no I haven’t.”
When Angela Yee asked how he could duck a celebrity as big as De Niro, he responded:
“I treat people based on who they are. You know, who they really are… not the name, not Robert De Niro. I just look at who you are as a person. [Celebrity status] doesn’t matter. It doesn’t matter who you are, everyone has to be respectful and everyone has to be a human being. We’re all human beings and we all have to be respectful to one another. That’s just the end of it and that’s how I carry it… with anybody.”
In other Jay-Z news, as a way to promote his latest studio album, Magna Carta Holy Grail, Jay performed a song off of the project titled, “Picasso Baby,” at the Pace Gallery in New York City for six hours straight in front of a few lucky fans. The performance also included cameos from artist Marina Abramovic and Taraji P. Henson. According to The Jasmine Brand, footage from the event will be used in the song’s music video.
Check out footage from Jay’s interview with Power 105.1 below. Flip the switch for footage from his 6-hour performance.
People love to add slashes to their titles, conveying they are double and triple threats. Nowadays it can get a little gratuitous, reflecting ego more than experience. That’s not the case with Eunice Kindred. She’s a true renaissance woman bringing her love for art, music, and dance into her creative expression. She’s an artist, a DJ, a choreographer, and a dance instructor, on top of holding down a full-time position as an art director for a major advertising agency in New York City.
That may sound like a heavy load. But Kindred finds every aspect of her life enriches another. “It’s good to have all these influences because I never know what I can pull from to come up with an idea,” she says. “Being involved with so many different things gives me a richer background to pull from… Managing all of it can be a challenge, but I do what I love.”
Raising And Rebuilding An Artist
Kindred has been a multifaceted creative for as long as she can remember. Blame her father’s boom box blasting in the delivery room. When people outside of her family expressed concern that little Eunice should focus on one thing, her parents always encouraged her to pursue what she loved, whatever it was.
She found appreciation for her paintings early on, selling pieces for over $1000 as a high school student before attending Harvard University’s Visual and Environmental Studies program. After college she pursued graphic design professionally, only recently deciding to dive back into the art world. But New York galleries weren’t so anxious to welcome her into the fold.
“They saw me as a new artist when in reality I’ve been painting for so many years,” she said. “It was kind of like starting from scratch, but it was humbling to have to know all the stuff I had to change to be successful. Finding galleries to accept my work and even the process of pitching [my work] was new to me.”
Nick Cannon seems to have his hands in everything—in front of the camera, behind the camera, in retail, on the radio. And now the AdColor Board of Directors has named Cannon as the 2013 AdColor All-Star.
Cannon will receive the honor at the upcoming AdColor Awards and Industry Conference on September 21. Other former AdColor All-Stars Earvin “Magic” Johnson, Russell Simmons, Cristina Saralegui, Queen Latifah, George Lopez, and Boris Kodjoe will be on hand.
The AdColor All-Star Award goes to creative professionals of multicultural backgrounds, who, a press release explains, “have mastered all aspects of the media, creative, digital and traditional advertising disciplines.” AdColor is a nonprofit organization whose mission is to celebrate diversity in the advertising, marketing, media, and public relations industries.
According to AdColor, Cannon is their pick this year because he “embodies the ‘Rise Up. Reach Back,’ mission of AdColor.”
This year Cannon returned for the fifth season as host of NBC’s America’s Got Talent and he serves as the chairman of Nickelodeon’s TeenNick television network as well as hosts his own nationally syndicated Top 40 weekend countdown radio show called “Cannon’s Countdown” with CBS Radio. Cannon also runs the multimedia company NCredible Entertainment, which produces TV and film projects. The company also has a product division that introduced the NCredible branded headphones last year in conjunction with Monster and expects 2013 sales to exceed $30 million.
And Cannon inked a multi-year, multi-million first-look production deal with NBC Networks to develop scripted and unscripted programs for the network earlier this year. His new sketch comedy show, Incredible Crew, premiered on Cartoon Network and has out-performed American Idol in all key kids demos.
Along wth Cannon, AdColor will honor 21 individuals and companies.
In life, it all starts with a plan. Having a guided course of action can take you quite far in life as you hone in on your goals, track accomplishments and focus your efforts to stay on track. Without one, you may find yourself wasting precious time or not making the type of progress you wish to see.
If you are a business owner, you definitely need to have plans in place to make sure things go as smoothly as possible. You might hear fellow industry professionals talk about the almighty business plan that some need before approaching lending sources, or even opening up shop. There is, however, another plan worth a mention.
Have you heard of a marketing plan? Do you know how to make one? Should you find yourself a bit clueless on the subject matter, here are some tips to help you out.
There’s a new Kool-Aid Man in town. The cherry red, smiley faced pitcher that’s been bursting through walls since 1954 is going to be computer-generated from now on. It was previously a person in a foam suit. Kool-Aid has been around for 94 years, according to Quartz.
Sales of Kool-Aid have slipped in recent years with the launch of other drink additions like MiO and Dasani Drops. However, Kool-Aid remains popular among minorities, particularly African Americans and Hispanics, The New York Times said back in 2011.
“In 2012, the brand’s U.S. sales were down 5 percent to $338 million, according to the market researcher Euromonitor International. That was following a 4 percent drop the previous year,” Crain’s Chicago Business reports.
According to the company’s senior brand manager, Erica Rendall, the makeover is meant to give the character a better-defined personality and make him more relatable. Not sure that a digital pitcher of Kool-Aid could ever be more “relatable,” but OK.
Besides his wall crushing and the tagline “Oh yeah!,” the character may be best known for his antics on Family Guy. Feel free to check it out below while we wait for the new commercial to launch.
Ever the entrepreneur, Russell Simmons is launching a digital marketing, entertainment, and tech company called Narrative. The company will add to his empire, which still includes Def Jam Records and Phat Farm.
Simmons is launching with his longtime business partner Tricia Clarke-Stone. Both are clear that this isn’t a marketing agency that will be creating ads. “We believe we have a level of expertise that’s really rooted in creating immersive brand experiences across platforms,” Clarke-Stone told Ad Age.
“We think our future is working for agencies, not working around them,” Simmons added. The magazine says the company is starting with nine employees but plans to have as many as 20 by year-end, most of them in New York.
The company already has two clients — Global Grind, which is run by the two, and Boost Mobile, which is running a program with Global Grind. That site has already created campaigns for companies like Tide and Toyota. Narrative will also have access to the All Def Digital YouTube channel that will be launching soon.
Are you just dying to get your hands on the BlackBerry 10? Well, you can do so virtually. According to TechCruch, just direct your mobile browser to blackberry.com/glimpse and you can be among the first to get a gander at the new BlackBerry 10.
Of course, the in-browser experience isn’t like having the real product in hand, but it is a demo of BB10′s user interactions and popular features. “It works well, guiding the user through all the swiping and sliding that is BlackBerry 10,” reviews the site. you’ll be able to try out some of the “features” in a heavily scripted preview of the operating system. According to the Wall Street Journal since it is formatted for your smartphone, you can check out the messaging hub, switching applications and time-shifting photos. You should be able to get a “real” feel for the phone.
The signs seem positive for the upcoming smartphone. TechCrunch calls the BlackBerry 10 “a fantastic take on a mobile OS.”
With BlackBerry needing to boost sales, this unique in-browser might be part of the ad campaign revealed by Forbes.
WSJ reports that Blackberry claims it has shipped about a million Z10 smartphones, which start at $199 (putting it in the same price range as the iPhone 5 and the upcoming Samsung Galaxy S 4). And about three quarters of those units have sold through, with 55 percent coming from platforms other than BlackBerry.
In other BlackBerry news, the company is officially pulling canceling its BBM Music service on June 2, though the email admits the date is “subject to change, reports TechCrunch. The music service never really seemed to fly BBM Music was first launched in 2011 and for $4.99 a month users could download 50 tracks of their own, but in order to expand that library of tunes users had to invite their BBM contacts to join the service as well, explains the site.
Lastly some good news for the struggling smartphone company. According to the New York Post, BlackBerry has struck a two-season marketing deal with the NY Nets’ home the Barclays Center. “The deal is valued at $1 million to $5 million, according to an industry source who spoke on the condition of anonymity,” reports the newspaper. BlackBerry and its new Z10 phone will in turn get prominent ad placement throughout the arena — plus its own customer “experiential” area and a suite-level lounge, according to Mike Zavodsky, the Nets vice president of new corporate marketing.
Will this increased emphasis on marketing yield business results?