All Articles Tagged "marketing"
Back in November of 2012, word got out that there was some sort of beef brewing between Jay-Z and Robert De Niro. The way the story was being told, Robert confronted Jay at Leonardo DiCaprio’s star studded birthday bash after Jay repeatedly dodged his phone calls. What does Robert De Niro want with Jay-Z, you ask? Well, according to reports the pair are actually neighbors in the name of Tribeca and had previously discussed Jay doing a song for this year’s Tribeca Film Festival, but Jay “got busy” and started ducking De Niro’s phone calls.
Eight months later, during his recent interview with Power 105.1′s the Breakfast Club, Jay finally shared his side of the story. Well, sort of. While he didn’t actually disclose details of the agreement he made with De Niro or even if there was ever actually an agreement at all, he made it clear that he’s not too fond of the legendary actor.
When the hosts jokingly asked if he returned De Niro’s calls yet, Jay nonchalantly responded:
“Nah, no I haven’t.”
When Angela Yee asked how he could duck a celebrity as big as De Niro, he responded:
“I treat people based on who they are. You know, who they really are… not the name, not Robert De Niro. I just look at who you are as a person. [Celebrity status] doesn’t matter. It doesn’t matter who you are, everyone has to be respectful and everyone has to be a human being. We’re all human beings and we all have to be respectful to one another. That’s just the end of it and that’s how I carry it… with anybody.”
In other Jay-Z news, as a way to promote his latest studio album, Magna Carta Holy Grail, Jay performed a song off of the project titled, “Picasso Baby,” at the Pace Gallery in New York City for six hours straight in front of a few lucky fans. The performance also included cameos from artist Marina Abramovic and Taraji P. Henson. According to The Jasmine Brand, footage from the event will be used in the song’s music video.
Check out footage from Jay’s interview with Power 105.1 below. Flip the switch for footage from his 6-hour performance.
People love to add slashes to their titles, conveying they are double and triple threats. Nowadays it can get a little gratuitous, reflecting ego more than experience. That’s not the case with Eunice Kindred. She’s a true renaissance woman bringing her love for art, music, and dance into her creative expression. She’s an artist, a DJ, a choreographer, and a dance instructor, on top of holding down a full-time position as an art director for a major advertising agency in New York City.
That may sound like a heavy load. But Kindred finds every aspect of her life enriches another. “It’s good to have all these influences because I never know what I can pull from to come up with an idea,” she says. “Being involved with so many different things gives me a richer background to pull from… Managing all of it can be a challenge, but I do what I love.”
Raising And Rebuilding An Artist
Kindred has been a multifaceted creative for as long as she can remember. Blame her father’s boom box blasting in the delivery room. When people outside of her family expressed concern that little Eunice should focus on one thing, her parents always encouraged her to pursue what she loved, whatever it was.
She found appreciation for her paintings early on, selling pieces for over $1000 as a high school student before attending Harvard University’s Visual and Environmental Studies program. After college she pursued graphic design professionally, only recently deciding to dive back into the art world. But New York galleries weren’t so anxious to welcome her into the fold.
“They saw me as a new artist when in reality I’ve been painting for so many years,” she said. “It was kind of like starting from scratch, but it was humbling to have to know all the stuff I had to change to be successful. Finding galleries to accept my work and even the process of pitching [my work] was new to me.”
Nick Cannon seems to have his hands in everything—in front of the camera, behind the camera, in retail, on the radio. And now the AdColor Board of Directors has named Cannon as the 2013 AdColor All-Star.
Cannon will receive the honor at the upcoming AdColor Awards and Industry Conference on September 21. Other former AdColor All-Stars Earvin “Magic” Johnson, Russell Simmons, Cristina Saralegui, Queen Latifah, George Lopez, and Boris Kodjoe will be on hand.
The AdColor All-Star Award goes to creative professionals of multicultural backgrounds, who, a press release explains, “have mastered all aspects of the media, creative, digital and traditional advertising disciplines.” AdColor is a nonprofit organization whose mission is to celebrate diversity in the advertising, marketing, media, and public relations industries.
According to AdColor, Cannon is their pick this year because he “embodies the ‘Rise Up. Reach Back,’ mission of AdColor.”
This year Cannon returned for the fifth season as host of NBC’s America’s Got Talent and he serves as the chairman of Nickelodeon’s TeenNick television network as well as hosts his own nationally syndicated Top 40 weekend countdown radio show called “Cannon’s Countdown” with CBS Radio. Cannon also runs the multimedia company NCredible Entertainment, which produces TV and film projects. The company also has a product division that introduced the NCredible branded headphones last year in conjunction with Monster and expects 2013 sales to exceed $30 million.
And Cannon inked a multi-year, multi-million first-look production deal with NBC Networks to develop scripted and unscripted programs for the network earlier this year. His new sketch comedy show, Incredible Crew, premiered on Cartoon Network and has out-performed American Idol in all key kids demos.
Along wth Cannon, AdColor will honor 21 individuals and companies.
In life, it all starts with a plan. Having a guided course of action can take you quite far in life as you hone in on your goals, track accomplishments and focus your efforts to stay on track. Without one, you may find yourself wasting precious time or not making the type of progress you wish to see.
If you are a business owner, you definitely need to have plans in place to make sure things go as smoothly as possible. You might hear fellow industry professionals talk about the almighty business plan that some need before approaching lending sources, or even opening up shop. There is, however, another plan worth a mention.
Have you heard of a marketing plan? Do you know how to make one? Should you find yourself a bit clueless on the subject matter, here are some tips to help you out.
There’s a new Kool-Aid Man in town. The cherry red, smiley faced pitcher that’s been bursting through walls since 1954 is going to be computer-generated from now on. It was previously a person in a foam suit. Kool-Aid has been around for 94 years, according to Quartz.
Sales of Kool-Aid have slipped in recent years with the launch of other drink additions like MiO and Dasani Drops. However, Kool-Aid remains popular among minorities, particularly African Americans and Hispanics, The New York Times said back in 2011.
“In 2012, the brand’s U.S. sales were down 5 percent to $338 million, according to the market researcher Euromonitor International. That was following a 4 percent drop the previous year,” Crain’s Chicago Business reports.
According to the company’s senior brand manager, Erica Rendall, the makeover is meant to give the character a better-defined personality and make him more relatable. Not sure that a digital pitcher of Kool-Aid could ever be more “relatable,” but OK.
Besides his wall crushing and the tagline “Oh yeah!,” the character may be best known for his antics on Family Guy. Feel free to check it out below while we wait for the new commercial to launch.
Ever the entrepreneur, Russell Simmons is launching a digital marketing, entertainment, and tech company called Narrative. The company will add to his empire, which still includes Def Jam Records and Phat Farm.
Simmons is launching with his longtime business partner Tricia Clarke-Stone. Both are clear that this isn’t a marketing agency that will be creating ads. “We believe we have a level of expertise that’s really rooted in creating immersive brand experiences across platforms,” Clarke-Stone told Ad Age.
“We think our future is working for agencies, not working around them,” Simmons added. The magazine says the company is starting with nine employees but plans to have as many as 20 by year-end, most of them in New York.
The company already has two clients — Global Grind, which is run by the two, and Boost Mobile, which is running a program with Global Grind. That site has already created campaigns for companies like Tide and Toyota. Narrative will also have access to the All Def Digital YouTube channel that will be launching soon.
Social Media Advisor Cheryl Contee Shares Says African Americans Must See Themselves As Digital Creators
entrepreneurs Jabari Johnson and Benoni Tagoe. Both are YouTube veterans: Jabari for his documentary series chronicling music’s hottest rising stars and Benoni as a producer of the hit online series, Awkward Black Girl. “One of our main goals is helping artists’ channels develop their audience,” Jabari said. “We come from YouTube backgrounds and have a lot of knowledge about the space. At the same time we have a space in L.A. that artists can come and shoot videos for free. We empower the artists with the tools to help them create the visuals on a more frequent basis and help to cut costs.” Staying Ahead Of The Curve Think of multi-channel networks (MCNs) as the digital era’s answer to Viacom, affiliating with multiple YouTube channels and undertaking business areas like promotion, funding, and partnerships so creatives can focus on what they do best. Rather than having a few dozen-cable networks under their umbrella, MCNs have thousands of YouTube channels. The top MCNs rack up views that rival some cable networks, with the most successful companies targeting mainstream music, gaming, and pop culture. Hip hop culture, Volume Visual’s target, is noticeable absent from the mix. The venture highlights a clever strategy for staying ahead of the curve in the rapidly changing business of entertainment: pay attention to what’s shaping the landscape and figure out how to make what works for similar markets work for you. The key to cementing a place in the future of entertainment industry may lie in creating your dream job, rather than applying for it. Technology is changing the landscape of countless industries. Odds are embracing those changes will help you anticipate trends before the old guard catches on. “I always say that it’s never smart to bet against technology,” says Jabari. “Technology is not only at the forefront of this industry, but our culture. Finding ways to have technology interact with the normal human experience – that’s always going to win.” — C. Cleveland covers professional development topics and entrepreneurial rebels who blaze their own career paths. She explores these stories and more on The Red Read, Twitter (@CleveInTheCity) and Facebook (/MyReadIsRed).
Trojan has a come up with a unique promotion this Valentine’s Day, a day when, according to Nielsen, prophylactics sell best.
Part of Trojan’s National C*ndom Month promotion, the brand will put special Trojan cabs on New York City streets on Valentine’s Day and the following day, February 15, from 7 p.m. to 2 a.m. During the cab ride, a Trojan representative will administer sex quizzes, kind of like Cash Cab meets Glamour magazine. The ride will be free, as long as the passenger travels within a designated area.
The company is hoping this year’s campaign goes better than last year’s, when in August, Trojan gave out adult toys from hot-dog-style carts. The program was temporarily suspended by the city for lack of necessary permits, prompting a front-page New York Post story with the classic headline “Buzz Kill,” reports Ad Age. This year, they’ve taken all the appropriate precautions. Appropriately.
Do you think this is a good idea?