All Articles Tagged "makeup"

4 Black-Owned Makeup Brands You Have To Try

August 23rd, 2016 - By Gabrielle Natalia
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For Black women, it’s always been a struggle to find makeup that fits our skin tone and it becomes frustrating for those of us that love and want to wear makeup. But now there are makeup brands designed specifically for our skin tones; plus the B.O.M.B trend has taken over social media, with Black makeup artists and beauty enthusiasts showing off their beat faces using only Black-owned makeup brands. Whether you want to get in on the trend or just be a more socially conscious beauty buyer, here are the four black-owned makeup brands you need to add to your stash.


Image result for black opal makeupBlack Opal

Take your beauty and makeup game to a whole new level with Black Opal. Black Opal caters to all ranges of deep skin tones but also offers skincare products including moisturizers and exfoliates for dry and oily skin. While Black Opal is known for ranges in their foundation and concealer selection, they have a wide collection of lip products as well, all retailed at under $8. With their collection of lipsticks and lip stains, you’re able to find a lip color to match you perfectly.


 Juvia’s Place

Fairly new to the makeup stage, Juvia Place has been catching a lot of attention, especially from Black makeup artists that use palettes to create makeup looks. One of their highly rated products is the Nubian Eye Shadow Palette, which consists of 12 neutral eye shadows great for achieving an every day or night out looks. All the eye shadows in the palette are highly pigmented that really show off color.

 Shea Moisture

Known for their hair care systems for curly and coily hair, Shea Moisture has entered the world of cosmetics by creating a line for Black women. One of the most raved about products are the many shades of the foundations and powders. It also helps that their makeup is infused with natural ingredients, perfect for those that struggle with allergies, skin sensitivities, and acne.

 Black Up

Didn’t think there was a high-end makeup brand for Black women? Meet Black Up. Best known for offering a range of foundation and powders in 18 shades and their quality makeup brushes for a smooth, flawless application, check out this collection at Sephora.

The 5 Best Metallic Eyeshadows

August 18th, 2016 - By Brande Victorian
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Brande Victorian and Metallic eyeshadowsIf you hadn’t heard, metallics are in right now and the hottest way women are wearing this trend is on their eyelids. There are a lot of ways to make one’s eyes pop, and a metallic eyeshadow — although somewhat intimidating — is definitely one of them. Many shy away from the glittery look for fear they’ll resemble an overdone drag queen or high school cheerleader. But trust us when we say there’s a way to rock metallic eyeshadow as a grown woman and here are a few great products to start with.


Ease your way into this look with this highly pigmented cream eyeshadow in Golden Copper. A primer will make the color pop on your eyes even more, but if you’re scared about the shade appearing to bright, skip that step and just smooth this on your eyelids.


One end of this dual color stick, which I’m wearing in the photo above, delivers pigmented color with a foil finish, while the other contains specs of glitter for even more pop. Typically, glitter eyeshadows are extremely messy and difficult to apply, this brush applicator makes the process simple and neat, and the color lasts all day.


This product isn’t nearly as easy to apply as the two above, but the diligence spent to get it right will be worth it. Because this is a loose powder, you want to be sure to tap excess powder off of your brush before applying to your eyes. It’s also a good idea to do your eyes before your foundation so any fall out won’t ruin your finish. I have this in Sunflower Gold, Maize Gold, and Copper (Bonus: These powders can be used on cheeks and lips as well.)


Less metal and more shimmer, this shadow is a good starter shade for those who want to ease into the glitterati. Use a primer to gain more color on your lid.


Another mild glitter powder shadow, you can wear this shade to the office and happy hour with little fuss.

Urban Decay Just Came Through With The Ultimate Basics Neutral Eyeshadow Palette

August 15th, 2016 - By Brande Victorian
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urban decay naked

Summer may be all about bright colors and shimmer, but a girl can never go wrong with classic nudes, and Urban Decay just made pulling off that look much easier with their latest palette: Naked Ultimate Basics.

If you’re familiar with Urban Decay, you already know palettes are their thing, but this latest collection is a direct result of requests from fans of the makeup brand who asked for a matte Naked palette and now have a set of 12 all-new “must-have neutrals, from cool to warm” which are guaranteed to compliment all skin tones — especially us brown girls. Eleven of the 12 colors are pure matte shades while Blow is a demi-matte color.


While the $55 price tag might sound a bit hefty, when you break it down by shade, that’s a grand total of about $4.50 per color which is a steal for a non-drug store beauty brand. The palette will officially be available September 18, so you have a month to fantasize about your color combos.

The 5 Best Foundations For Dry Skin

August 15th, 2016 - By Gabrielle Natalia
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We all want that natural glow from our foundations, but sometimes it’s difficult to achieve a luminous look, particularly if you have dry skin. With that skin type, you need to focus on a foundation that provides hydration (after establishing a moisturizing skin routine). Here are 5 foundations that will give your skin that natural luminous glow.


1. NARS All Day Luminous Weightless Foundation ($48)
So often we use foundations that tend to just sit on top of our skin. The foundation feels heavy and produces a cakey look. The NARS All-day Luminous Weightless foundation is great for dry skin as it helps to give your skin a dewy look without producing too much shine. While it’s considered a high-end item, there are a variety of darker shades and a little goes a long way with only 1-2 pumps for medium to full coverage.


2. Bare Minerals BareSkin Pure Brightening Serum Foundation ($29.50)
With dry skin, you may find it difficult to create a seamless look with your foundation. You may think it’s your technique; however it could be the fact that the foundation isn’t right for your skin type. Consider using a foundation that has a light, yet creamy texture like the Bare Minerals BareSkin Pure Brightening Serum Foundation. Bare Minerals is known for their foundations designed for dry, sensitive skin. Similar to the NARS All-Day Luminous Weightless Foundation, it’s available in a range of darker shades from caramel to mocha.


3. Urban Decay Cosmetics Naked Skin Weightless Ultra Definition Liquid Makeup ($40)
This is a favorite liquid foundation on the market and for good reason. The Urban Decay Cosmetics Naked Skin Weightless Ultra Definition Liquid Makeup is one of the best liquid foundations for those that suffer from dry and sensitive skin. Though its super light-weight, it has the staying power to hydrate your skin and last those long work days.

Fit Me

4. Maybelline FIT ME Foundation ($7.99)
If you’re use to the high-end foundation, don’t underestimate the performance of a drugstore foundation. The Maybelline FIT ME Foundation is a perfect example of a drugstore product that can do the job. It retails at $8.00 and is highly comparable to MAC’s Studio Fix+ foundation which retails for $27. Maybelline FIT ME Foundation easily hydrates and smooths skin and is great for medium to full coverage.

Loreal foundation

5. L’Oreal True Match Lumi Healthy Luminous Foundation ($12.99)
So maybe you’re not a fan of Maybelline but have you tried L’Oreal’s True Match Lumi Healthy Luminous foundation? It’s infused with vitamins C and D, ingredients known to stimulate the production of healthy skin cells and produce a natural luminous look, which makes it perfect for those who tend to be on the dry side. Pick up this foundation at your drugstore.

This Beauty Vlogger Reminds Us That Our Hands Are Tools Too With #NoMakeupBrushChallenge

August 13th, 2016 - By Ashley Monaé
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If you ladies are anything like me, I can get quite lazy when it comes to makeup. Plus, with the summertime in full swing, the last thing I want to do is slave in front of a mirror, layering on tons of products. Sometimes I even forgo makeup brushes. Yes, makeup artists, feel free to gasp in unison, but I know I’m not alone. Sometimes my hands just do the trick.

Well, now the internet is picking up on the trend with the hashtag #NoMakeupBrushChallenege as beauty vloggers put their skills to the test without the trusty help of brushes that perfectly blend, contour, highlight, line, and shade your face.

Photo Credit: YouTube

Photo Credit: YouTube

Popular YouTube star MsAaliyahJay, who is known for fabulous makeup and hair tutorials, recently did the challenge and bodied it. In addition to her flawless face of makeup she executed with just her bare hands, she even did a winged eyeliner look with just her pink nail. Say, whhaaaat?! Who needs to cash out on a $20+ liquid eyeliner now?

Press play and get into the beat MsAaliyahJay served with only her bare hands.

5 Things To Look For In The Perfect Lip Gloss

August 11th, 2016 - By Gabrielle Natalia
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By Gabrielle B

Ladies, we know how difficult it is to find the perfect lip gloss. You’re unsure about the best brand and, honestly, you don’t quite know what to do look for; you just know what you don’t want. Well, we’re here to help your dry lip struggle, because we’ve put together a list of the top 5 qualities you should be looking for when shopping for lip gloss and it starts with the biggest factor: cost.

1. It’s affordable

Who wants to spend more than $25 on lip gloss? Obviously not you, and not us either. You want to find the right lip gloss that is affordable and works within your budget. Quality lip glosses are not always expensive; some lower-end and drugstore brand cosmetics provide excellence lip glosses as well.

For quality, yet inexpensive lip glosses, butter glosses by NYX cosmetics are your go to. NYX butter glosses are quite affordable (about $7.00 each) and available at your local drugstore. These lip glosses are comparable to higher-end lip glosses like MAC lip glasses and NARS lip glosses, yet they don’t put a dent in your wallet. For the perfect all-in-one lip gloss, you have to give it to this girl right here!

2. It’s infused with natural butters and ingredients

If you’re looking for an all-natural lip gloss to improve the look of your lips, it must incorporate natural butters. Look for the big three: shea butter, coco butter, and mango butter. All three butters are perfect to aid in chapped, dry, and cracked lips, and they’re great for reducing hyper-pigmentation. Choose lip glosses that are infused with all natural butters and oils to improve and maintain the overall health of your lips.

Once again, you can’t go wrong with NYX’s inexpensive butter glosses! These lip glosses have a rich and creamy consistency, which is non-sticky and perfect to keep your lips healthy. This is definitely one of the best natural butter glosses on the market.

3. It provides shine

It goes without saying that the ultimate goal for your lip gloss is to deliver that endless shine, right? A great choice is NARS Lip Gloss, retailing at $25. Although it’s expensive, it’s worth giving these glosses a try. The rich and creamy texture makes your lips look hydrated and irresistible.

A video posted by @narsissist on

Tip: One of the best ways to apply lip gloss for a sexier pout is to begin in the center of your lips. This is the area you want to have all the attention, so place the majority of the product here. Next, outline the top and bottom of your mouth with the product and finish by removing the remainder of the gloss from the corners of your mouth and any surrounding areas. This technique will give you the appearance of a fuller pout.

4. It’s long lasting

This goes hand and hand with #3 on the list, but a major priority for a quality lip gloss is longevity. You want your lip gloss to have staying power and one of the best lip glosses to hold hours of wear is MAC lip glass. This product retails for $15-20 depending on the collection; however it is definitely an item you should consider purchasing.

Because this product is higher-end and more expensive than other lip glosses on the market, you want to apply the right amount of product. Too much will cause your lips to become sticky and easily wear off. So please, remember a little goes a long way with lip glosses.

5. It’s non-sticky

Last, but most certainly not least, is the quality of stickiness. Remember the lip glosses you had when you were in middle school that were cheap and so sticky your lips stuck together? Yeah… You don’t want that. You want a lip gloss that delivers the shine without sacrificing the feel of your lips, because no guy wants to kiss a girl with yuck mouth.

To avoid sticky lip gloss, step away from lip products embedded with petroleum jelly and other non-polar formulated ingredients. These ingredients not only make your lips sticky, but only provide shine for a limited time. Always take a look at the packaging for the ingredients of your lip glosses before you make a purchase.


Beauty Blessings: Too Faced And Kat Von D Collabed On A Makeup Collection

August 10th, 2016 - By Brande Victorian
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Beauty brands often collaborate with celebs to bring notoriety to their latest offerings, but it’s not every day you hear of two makeup brands working together on a collection. We can only hope Too Faced and Kat Von D are ushering in a new trend with the announcement of a new makeup pallete created by the brands who decided they are #BetterTogether.

According to Kat Von D, the palette shown above is connected magnetically and can be broken apart into two halves which will house completely new shades of products from each brand. The set will also come with Too Faced’s highly praised Better Than Sex mascara and Kat’s notorious tattoo liner. And (even more good news) the collection is both vegan and cruelty free so you can look good without guilt. And just a heads up, as Kat put it plainly, “[Y]es. This motherf*cker will be Limited Edition!”

Now that the good news is out the way, the bad news is the collab isn’t available until 12/26 at Sephora in the U.S. — Valentines Day internationally. But we figure we just gave you another reason to get excited about Christmas. What are you hoping is in the palette?

How To Organize Your Makeup Like A Pro

August 1st, 2016 - By Brande Victorian
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Makeup Organizers If the number of She Tried It columns I’ve written has shown you nothing, you can at least gather that I have more beauty products than the average woman. Between hair pomades, facial scrubs, and makeup products of every kind, it didn’t take long before I found myself completely out of space in my small 1-bedroom apartment in Harlem.

Initially, I tried large catch-all baskets to throw everything in because (1) I know myself and I’m not the type to actually put everything back in it’s own space after every use and (2) I figured throwing things into a non-specific large box/basket would at least give off the illusion of organization. Unfortunately, this method led to digging through foundations, blushes, lipsticks, brushes, and mascaras just to find that one gold eyeliner I needed to highlight my lower lash line before leaving the house in the morning and I was quickly over it.

Walking the line between wanting every lipstick to have a space of it’s own and refusing to spend too much time putting said items in their place every time I use them, I headed to the Container Store (after Target failed me) to get my life — and my makeup — in order.

Because I knew I was pretty much out of space when it came to my cabinets and the prospect of adding anymore, I wanted to find a way to use my wall space to my advantage. So, the first thing I grabbed were these StickOnPods.


I bought two packs of the pods which each include one 4-section organizer with removable dividers, one 5-section organizer with removable dividers and one 3-section pencil holder. I put all of my makeup brushes in the two pencil holders and two 4-section organizers and then used the remaining two 5-section organizers for my lipsticks and eyebrow pencil and highlighter.

makeup 2

Truth be told, I could use another pack of 4-section dividers for all of my lipsticks — and I do have additional space on the wall for them — but for now I keep the eight colors I use most on the wall and put the rest in the other organizers I bought.

makeup 3

For my everyday musts, I bought this 7-section cosmetic tray, also from the Container Store. In it, I keep the other eight lipsticks or so I use on a regular basis (don’t judge) and mascaras in the square tubed section in the center; all of my foundations, bronzers, powders, and contour poweders in the large section on the side; my blushes in the back; and my eyeshadows, highlighters, and brow powders and creams in the four small sections.

I set the organizer on top of the gray storage cart I bought from Bed Bath & Beyond to hold all of my extra seasonal makeup items I only wear occasionally in the top drawer; skin care products like cleansers, oils, scrubs, and moisturizers in the second; toilet tissue, head scarves, and other miscellaneous items in the third drawer; and my curlformers, blow dryer, flat irons, etc. at the bottom.

Because that’s still not quite enough to prevent me from having to do a bit of digging in the A.M., I bought an additional two acrylic stacking trays for the eyeliners, shadows, and lipsticks I wear more frequently than occasionally, but not quite every day. And yes, those are all of my additional hair products in the back.

makeup 4

As I keep collecting products, hopefully I won’t need more organizers than this. But I’m also open to switching up my method if need be to make the most of my space. How do you keep all of your products organized?

This B.O.M.B. Challenge Is The Bomb

August 1st, 2016 - By Brande Victorian
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Rarely do makeup challenges amount to anything more than walking around looking cute, but beauty vlogger Jackie Aina is changing the game with a new call to action that could have a big impact on Black business.

Dubbed the B.O.M.B. challenge, Aina is calling on YouTubers — particularly white YouTubers — to support Black-Owned Makeup Brands (see B.O.M.B.) that are often overlooked by these popular internet sensations in favor of more mainstream brands. As Aina put it in the video announcing the challenge below, “If you can slather 100 different highlighters on your face (in reference to the latest trend sweeping the internet) I don’t see how farfetched it is to ask someone who is not black to support black-owned beauty brands.”

Neither do we.

To get the ball rolling, Aina uploaded the tutorial above which has already gotten 218,000 views in six days. In the caption she wrote:

“I challenge all of YOU (especially those of you who are not black!) to try some new products are support MORE black and minority owned businesses! There are a LOT of black-owned brands who are AMAZING and are often over looked and overshadowed by bigger brands who don’t even cater to us as much as they should! The same applies to black YouTubers! I challenge you to subscribe to someone new this week! Not out of guilt! But find someone who has the same interests as you but may not necessarily look like you and support them!”

In the video Aina also shouts out vloggers like Alyssa Forever and Alyssa Ashley who have already been doing B.O.M.B. tutorials with makeup products from only Black-owned brands, but makes it clear this challenge is specifically to encourage non-Black YouTubers to “do something out of the ordinary!”

This also serves as a reminder for us Black makeup junkies to support our own as well.

Happy National Lipstick Day! Great Lipsticks For Brown Girls

July 29th, 2016 - By Meg Butler
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Image Source: Shutterstock

Image Source: Shutterstock

Happy National Lipstick Day! For this makeup lovers holiday we’ve put together a list of some of the best shades on the market for brown girls. Whether your skin is licorice, cocoa or cafe au lait, there are so many bright and fierce options on the market that you could be your perfect fit. Like bold showstopping colors? On the lookout for shades that you can wear to work? We’ve got you covered.

This year, matte and liquid shades have been big on beauty blogs and on the red carpet. You will find the season’s best — cherry-picked for African-American skin — right here. So skip the drugstore trial and error. No matter your budget or hue, we’ve got just the thing for you.