All Articles Tagged "magazines"
If you love Dr. Oz’s syndicated TV show, you’ll probably want to check out his debut magazine, Dr. Oz The Good Life.
Hearst must be pretty confident in the publication’s potential. Most industry experts have been complaining that magazines are dying, but Hearst has entered into a joint venture with Dr. Mehmet Oz for one of the biggest magazine launches of 2014, reports The New York Post.
The Good Life will hit newsstands February 4 and, like his show, the magazine will focus on health, fitness and lifestyle topics. A second issue of The Good Life will be published for May/June. Hearst is testing two issues. If the magazine sells, expect to see it on sale for 10 issues a year.
“Consumer interest in living a healthy lifestyle is huge and we think there is a lot of white space for a magazine that is fun and energetic,” said David Carey, president of Hearst Magazines.
Oz’s mag will following in the footsteps of other successful Hearst launches such as O, the Oprah Magazine in 2000 and The Food Network Magazine, which it co-publishes with Scripps Interactive.
“The Good Life will distribute 375,000 to newsstands with a $3.99 cover price and send another 425,000 free to subscribers culled from the lists of other Hearst magazines,” reports the Post. And according to Carey, even before the magazine heads to the newsstands it already has about 50,000 subscriptions.
It also has an A-list of advertisers, including Walmart, Garnier, Mazda, L’Oreal Paris, Campbell’s, Dove, Nabisco, Oscar Mayer, Neutrogena and Rado Switzerland.
Hearst feels Oz’s popularity will carry the magazine. The 53-year-old cardiothoracic surgeon show is ranked No. 4, averaging 2.8 million viewers per show. But TV popularity doesn’t always equal print success. Just ask Rosie O’Donnell whose magazine, Rosie, bombed despite major backing.
Dr. Oz says he’s going to let people who know the publishing business do their job and will not micro-manage.
“I’ll write the opening column (called ‘From the Heart’) and the closing column (dubbed ‘Dr. Oz Rx for….’),” Oz told The Post. “I read every article and interject where needed, but I don’t want to interfere. The day-to-day go-between for him to the magazine will be his wife, Lisa.
Like his “mentor” Oprah, Dr. Oz will appear on every cover, at least for now. “I’m not planning any issues with me not on the cover,” he said, although not averse to switching off at some point. “I’m going to be on the covers as long as I feel there is a need for me to be there.”
It looks like Kim Kardashian has finally found something she isn’t willing to put a price tag on: her daughter.
According to TMZ, Kim and Kanye have decided, at least so far, that they are not willing to accept a check from any magazines for exclusive rights to pictures of their daughter, North West.
The report is that they could earn a check up to $3 million for allowing a magazine to publish pictures of North but they’re not feeling that idea. It might be the best thing to do because somehow, it might send Kanye to an even bigger spiral and he’d want to know how such a magazine got the pictures when he was one of the two to give approval! Couldn’t you just picture that?
Anyway, TMZ says that if they were to release them to any magazine, it would be to a “Fancy” one like Vanity Fair (one can only assume they don’t pay for baby pictures). They also say that “Kimye” might go the Beyonce/Jay-Z route and release pictures of their own via social media (remember the Carters created a Tumblr page to present Blue Ivy to the world).
The more plausible option is that Kim will allow E! to be the first ones to show North, as her family’s show, Keeping Up With The Kardashians, airs on that channel. Surely, Kanye will hate that but hey, Kim’s a Kardashian and publicity is what they know best!
Do you think now that Kim is a mom she’ll cut down on her need for media attention?
Summer is on the cusp of its sweltering climax which means one thing: September issues are around the corner. If you work in publishing you already know what a big deal September is. Those issues aren’t hefty for no reason. September is a fresh start. A new season complete with new fashions that need to be rolled out to the public. This equals more ads and more revenue for magazines. It’s a lucrative time for the industry. Naturally, they want to show advertisers that the issue they invest the most in reaps the rewards of high readership. Perhaps it’s this performance anxiety that encourages the publishing industry to cling to old values when fall comes around.
Women’s Wear Daily has a round up of what we’ll see on the newsstands next month. “For fall, fashion titles are banking on reliable bestsellers with all-American sex appeal and relatability, and TV starlets — and almost everyone is playing catch-up with those celebrities who have already done the other cover rounds,” it reads. Movie stars (Jennifer Lawrence for Vogue), supermodels (Kate Upton for Elle), and television darlings (Zooey Deschanel for Marie Claire) are all accounted for. But for all-American sex appeal to be the theme, a significant portion of the country goes unrepresented. Where are the women of color?
Historically, the publishing industry has viewed women of color as risky cover girls. Publishers are internally vocal that Middle Americans won’t buy magazines that don’t feature White women. In 2002 the New York Times treated Halle Berry’s cover of the December issue of Cosmopolitan magazine as a miracle. David Carr wrote “in many broad-circulation magazines, the unspoken but routinely observed practice of not using nonwhite cover subjects — for fear they will depress newsstand sales — remains largely in effect.”
But the industry wouldn’t hold on to this dated thinking in 2013, would they? Publishers can’t really think Americans are more comfortable checking a Black person’s name on their voting ballot than seeing their face on their coffee table, can they?
Politics aside, women of color are among the top influencers in pop culture. Forbes‘ 2013 Celebrity 100, a list that gauges fame based on media mentions, Internet presence, and celebrities are viewed by American consumers, features four women of color in the top 20 slots. Oprah Winfrey tops the list, Beyonce comes in at number four, and Jennifer Lopez and Rihanna rank 12th and 13th respectively.
You wouldn’t know women of color were banking this kind of social currency based on 2013’s September issues.
Are you guilty of reading magazines while waiting on the checkout line? What used to be a common cash register occurrence is, nowadays, growing more rare. Many people are spending those idle few minutes on their mobiles, sending texts or checking Facebook and Twitter. In other words they’ve become “mobile blind,” blind to anything around them expect for their phones. This means they are not being tempted by last-minute purchases — such as candy or magazines, reports Bloomberg.
The problem of “mobile blinders is a huge factor,” said Marshal Cohen, an analyst at NPD Group to the website. “Companies have to rethink the in-store experience.”
Because of this some companies are looking into other ways to attracted shoppers to their products. Hearst Corp. and the Coca-Cola Co., for example, have come up unique solutions to keep their retail customers.
Hearst, which sells 15 percent of its U.S. magazines at retailers, has added cardboard displays in places other than the checkout line. Consulting firm Leo Burnett/Arc Worldwide says it has worked with Coca-Cola to add soft drink coolers to locations like the supermarket deli.
“Magazines are an impulse purchase, so we have more than one opportunity to capture the consumer’s attention,” said John Loughlin, general manager of Hearst’s magazine unit, which includes titles such as Cosmopolitan, Seventeen and Esquire.
But impulse buys have gone down due to mobile use by shoppers Loughlin told Bloomberg. Single-copy sales of U.S. consumer magazines fell 8.2 percent in the second half of 2012 from the year-earlier period, according to the industry group Alliance for Audited Media.
Magazines and sodas are the only victims of mobile blindness. The gum category too “has been challenged” and declined 5.5. percent last year, Hershey Co. Chief Executive Officer John Bilbrey said during a conference call in January.
Some companies are setting up more temporary cardboard displays around stores, sometimes offering unexpected combinations of products in order to attract shoppers. For example, shoppers browsing the aisles of 1,500 Kroger Co. supermarkets may find a display offering a $3 discount on a six-pack of Diet Coke and an issue of Cosmopolitan.
According to Bloomberg, similar promotions will appear in CVS Caremark Corp. pharmacies and Target stores later this year. Hearst has teamed up with Coke and L’Oreal SA for combined promotions that will appear in 20 stores. This is an increase from four joint promotions in 2012, Loughlin said.
Combined promotions work. Last October, when Hearst created a display with coupons offering the Food Network magazine along with bottles of wine in 200 Harris Teeter Supermarkets Inc. locations, magazine sales in those stores rose 50 percent.
Magazines from Hearst will still be available at checkout aisle as well.
And in an interesting twist: some retailers and consumer-goods makers may also use smartphones to boost sales. Hearst has partnered with Realtime Media and Prizelogic to offer consumers in-store prizes. Consumers may be able to text “Cosmo” to win prizes like a Prada bag or cash — and get a coupon to purchase a magazine on the spot. Such offers, Loughlin tells the website, are “a way of using the mobile device to our advantage.”
But not all companies are making changes. In fact, some really don’t buy the mobile blinders data. Mark Peterson, vice president of newsstand sales at Meredith Corp., publisher of Better Homes and Gardens, Family Circle, and Eating Well, told Bloomberg he’s seen anecdotal information about mobile blinders, though no empirical data. Instead, Peterson thinks other trends are hurting sales of checkout items as well, including higher taxes, commodity prices, and gasoline costs.
Should White Women Be Featured on the Cover of Magazines Geared Towards Black Women? Jada Pinkett-Smith Thinks So
Actress Jada Pinkett-Smith has been utilizing social media to speak out against what she believes to be social injustices, unfair practices and society’s questionable behavior a lot lately. Recently, she tackled the subjects of blended families and the media’s bullying of teen stars. Now, in a statement posted to her Facebook page, the 41-year-old mother of two is expressing that in order for mainstream magazines to consider putting Black women on their covers, publications geared towards Black women should also consider putting White women on theirs. Her statement reads:
“Will there ever be a day in which women will be able to see each other beyond race, class, and culture? There is a question I want to ask today. I’m asking this question in the spirit of thinking outside of the box in order to open doors to new possibilities. These possibilities may be realistic or unrealistic. I also want to make it clear that there is no finger pointing here. I pose this question with the hope that it opens a discussion about how we can build a community for women based upon us all taking a deeper interest in one another. An interest where skin color, culture, and social class does not create barriers in sharing the commonality of being… women.”
“With love and respect to all parties involved, my question is this…if we ask our white sisters, who tend to be the guardians of the covers of mainstream magazines, to consider women of color to grace these covers, should we not offer the same consideration to white women to grace our covers? Should women extend their power to other women simply because they are women? To my women of color, I am clear we must have something of our own, but is it possible to share in the spirit in which we ask our white sisters to share with us? I don’t know the answer and would love to hear your thoughts.”
Would you say that Jada has a point?
In honor of Women’s History Month this March, we’re counting down monumental magazine cover firsts for African American women.
Though it was just a sketch, in January 1965, Donyale Luna became the first black woman to cover Harper’s Bazaar.
After accidentally spilling the beans that she was to be on the cover of an upcoming issue of Vogue magazine, I can’t help but wonder if that’s the mag Rihanna put on blast on Twitter yesterday.
The pop singer is apparently on set for an unknown spread and it sounds like somebody might be effing her new pixie cut all the way up from the sounds of this tweet:
Well, somebody needed to say it.
In the generic “magazine’s” defense, not many black women in Hollywood have their own black hair so I’m willing to cut the glossy’s a little slack. But half the time the so-called stylists can’t even get the wigs and weaves these black celebs are rocking right and that’s just unacceptable. The last time Rihanna graced the cover of Vogue, they essentially slapped a blonde wig on her head and labeled her a black Marilyn Monroe, and no one can forget how Elle didn’t even try when it came to the wig they threw on Gabourey Sidibe back in 2010. Let’s hope these #Magazines take note of Rih Rih’s tweet and get it together.
Can you think of any white mag’s that royally jacked up a black woman’s hair on the cover?
More on Madame Noire!
- From Dropping It Like It’s Hot To Oscars: 10 Celebrities Who Got Their Video Vixen On Before Making It Big (Fellas Too!)
- Name It & Claim It: The Importance of Speaking Your Dreams and Desires Into Existence
- It’s Women Like Kiana Howell And Makeeba Graham Who Make It Hard For All Of Us To Get Through Security At The Airport
- Ask A Very Smart Brotha: Does Makeup Really Matter To Men?
- When It Comes To The Magic Stick, Does Size Really Matter?
- Magazine Cover Curse: 9 Couples Who Shared Their Love With Us And Ended Up Yesterday’s News
- Wait, How Did You Get That Role? 14 Of The Crappiest Casting Calls in Black Films and TV
If Beyoncé and Jay-Z have taught us anything, it’s that it’s best to keep your relationship on the low-low. The details of it, the pride and happiness surrounding it–the less the public knows and sees, the better. But as always, some people just need to learn these things the hard way. So many celebrities jump on and in magazines displaying their love and affection for each other for the world to see (and to get publicity). Sadly, this is often the kiss of death for celebrity relationships. While they may not last, these images, somewhat comical at this point, last forever–especially now that we have the Internet. Shall we?
Evelyn Lozada and Chad Johnson
What a mess. The tattoo loving, reality-TV promoting couple jumped on the cover of Urban Ink and were picked as a “Hot Couple of 2012″ by EBONY for their love, which was sparked by following one another on Twitter. Hell, we even know that these two “lovebirds” were slated to appear on a reality show together, the infamous and now defunct, “Ev and Ocho.” But when an argument over condoms turned ugly and violent a few months ago, and ended with Evelyn rocking stitches on her head, divorce papers were filed and they were no longer one of the “Hot” couples of 2012.
Hey loves! Hope you’ve been having a GREAT weekend! I think the celebs are having a great weekend because they’ve been as quiet as church mice this weekend. But you know I found a lil sumthin’ sumthin’ for you guys!
Ahhh, the video chick. We hate them, we love them and then we hate them again. I know its not the most respectable job in the music industry but if the women can manage to parlay that into something better for themselves, I say more power to them! Let’s check out a few of the ladies who’ve made it past the drop it like its hot stage…