By J. Smith

The L.A. Clippers certainly are in La-La Land — a mythical place that recognizes Black History Month in March and does so not by celebrating the invaluable contributions blacks have made to American society, but by encouraging young blacks to — shocker! — play basketball.

In an ad printed in the Los Angeles Times, Clippers owner Donald Sterling is pictured next to player Blake Griffin boasting their delayed and half-assed attempt to celebrate Black History Month by giving “underprivileged” children free game tickets on March 2. This is problematic.  We’re all for a year-round celebration of black history, but by naming something a Black History Month celebration and holding the event in March, you reveal that neither you nor anyone on your event planning team knows when Black History Month is. Second, since when is “underprivileged” synonymous to black? An acceptable celebration of black culture is to round up “underprivileged” children and give them basketball game tickets? No; unacceptable.

Let’s add a little more insult to injury: The Huffington Post reports that Sterling has been criticized for heckling his players and making racist comments toward African Americans, proving this whole March black history madness to be a poorly executed PR stunt. We would like to heckle him.

Read more: Clippers to Celebrate Black History Month in Wrong Month (PHOTO)