All Articles Tagged "live streaming"
(Wall Street Journal) – Time Warner Inc. is increasing the number of TV channels and programs it pipes over the Internet to people who have conventional pay-TV subscriptions, as the television business faces growing competition from Web-video services. Starting Monday, the New York media giant plans to make live simulcasts of its CNN and HLN cable-news channels available on the Web to people who subscribe to participating TV distributors, including Comcast Corp., Dish Network Corp., and Verizon Communications Inc. Subscribers can sign in to watch on CNN’s website or on Apple Inc. devices like the iPad. The simulcasts—which will mirror everything shown on TV, including ads—will be made available on other mobile devices in coming months, CNN said. The plan is Time Warner’s latest effort to expand online access to its programming for cable- and satellite-TV subscribers. Earlier this year, its premium channel HBO added more than 1,400 hours of programming to its HBO Go service, which also is available only to subscribers of participating distributors, such as DirecTV Inc.
(AdAge.com) — The Hollywood mystique has been built on glamor and exclusivity. But this year’s Oscars — with an assist from Pixar chief John Lasseter — will be all about accessibility. The goal is to make the Academy Awards more inviting for younger audiences. The ABC broadcast is the second most-watched TV event after the Super Bowl and drew an impressive 41.2 million viewers last year — a five-year high. But although the event remains pricey, at $1.7 million a spot, the broadcast’s median age in 2009 was 49.5. Last year’s ratings among 18- to 34-year-olds actually decreased 3% despite the increase in total viewers. The plan is to make the Feb. 27 broadcast more inclusive with a “You’re Invited” strategy that involves a new print, digital and outdoor marketing campaign allowing the average Joe to experience the red carpet virtually. The show itself will have new co-hosts. And, in a first, Oscar.com will offer a peek behind the scenes with an ambitious live streaming of all-access coverage from the red carpet to the control room to the press room where Oscar winners get 45 seconds for additional thank-yous. Natalie Portman, beware: There will be precious few places to adjust the tape on that gown. Co-hosts Anne Hathaway and James Franco appear in two spots now running that were co-created with the Academy’s agency of record, Omelet LA, as well as Academy President Tom Sherak and Oscar Co-Producers Bruce Cohen and Don Mischer. The campaign, estimated to be the largest-ever in the awards’ history, will comprise everything from cinema spots to print ads to two interactive storefront installations in New York. The first installation debuted last week at 1333 Broadway and allows pedestrians to insert themselves into a “virtual red carpet experience,” while the second, “Meet the Oscars,” will debut in Grand Central Terminal four days before the Oscars on Feb. 23.