All Articles Tagged "let’s move"

Michelle Obama Knows How To Network For Her “Let’s Move!” Campaign

March 12th, 2013 - By Ann Brown
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via @FLOTUS

The First Lady taking questions on Twitter. via @FLOTUS

Michelle Obama took to Twitter yesterday to take questions about her anti-obesity initiative “Let’s Move,” just one more way the First Lady has been out there promoting the program in recent weeks. Although some people used it as an opportunity to take shots at the President and the program, it was effective for getting the word out.

“Since 2009, Mrs. O has effectively used social media, especially Twitter, to promote her causes and reach people she might otherwise miss. But her husband’s opponents know how to use social media, too, to promote their causes and to bash the president through the first lady,” writes USA Today.

Still on tour to promote “Let’s Move! Active Schools,” which the White House hopes will be adopted by 50,000 U.S. schools, Michelle Obama held her first Google+ hangout last week.  And while the First Lady may appear to be having a lot of fun, dancing with kids and even “mom dancing” with NBC late night host Jimmy Fallon, it is also about business, reports TheGrio.  For the fitness movement, FLOTUS has partnered with a long list of corporate partners such as  Wal-Mart, Walgreens, Darden Restaurants, and Nike, which put up $50 million to support fitness programs including “Let’s Move! Active Schools,” which will be administered outside the White House.

So while her husband has been often accused of being anti-business, the First Lady has been able to forge strong relationship with businesses on the charity side of things. It is because being tied to the mega popular FLOTUS is also good for a corporation’s image.

Everyone is getting on the healthy food bandwagon — even fast food restaurants — because sales have increased. “As we’re seeing with companies, they’re going to look for what model are they going to make money on. And if they make money off of selling our kids chips and sodas, that’s what they’re going to do,” Michelle Obama said during her tour. “But if we demand convenient containers of healthy drinks that don’t have added sugars — that our kids enjoy but aren’t adding unnecessary calories or hidden calories — and if they make those products, then we have to buy them. And the more we buy them, the more we’ll generate demand, the more that will change the market. So I want to remind parents that we still have power in an open marketplace to set the agenda. We’re not powerless in this, but we have to lead with our pocketbooks and we have to show businesses that the healthier choice can be good business as well.”

Do you think healthier companies are more attractive? Are you “leading with your pocketbook?”

FLOTUS Food Frenzy: Michelle Obama’s “Let’s Move” Campaign Praised By Some, Criticized By Others

March 4th, 2013 - By Ann Brown
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First Lady Michelle Obama speaking in Missouri last Thursday. (AP Photo/Orlin Wagner)

First Lady Michelle Obama speaking in Missouri last Thursday. (AP Photo/Orlin Wagner)

Although the First Lady’s anti-obesity campaign, Let’s Move, has prompted awareness of healthy eating issues, some are criticizing her approach. The campaign, which has celebrated its third anniversary, is the White House’s effort to fight obesity, especially in children. The latest stats indicate that about one-third of U.S. children are overweight or obese.

According to a recent op-ed Michelle Obama wrote for the Wall Street Journal making the business case for healthy food, companies are making money off of health food. But some in the food industry have criticized the campaign as government intrusion, according to the Huffington Post.

“Conservatives accused Mrs. Obama of going too far and dictating what people should — and shouldn’t — eat after she played a major behind-the-scenes role in the passage in 2010 of a child nutrition law that required schools to make foods healthier,” reports HuffPo.  And some companies are complaining that healthier food costs more and thus doesn’t sell as well.

In her editorial, FLOTUS wrote, “Every day, great American companies are achieving greater and greater success by creating and selling healthy products. In doing so, they are showing that what’s good for kids and good for family budgets can also be good for business.”

Whole Foods, which sells  healthy offerings, has increased its sales at an annual average rate of 13 percent over the past five years, according to financial site, The Motley Fool. And, sales of organic foods grew by 9.5 percent in 2001, outpacing the traditional grocery industry, according to Business News Daily.

However, according to a New York Times investigation, major food companies boost their bottom line by making addictive and extremely unhealthy products.

Still, nutritionists applaud the effort. Larry Soler, president and chief executive of the Partnership for a Healthier America, told the news site that Mrs. Obama has “been the leader in making the case for the time is now in childhood obesity and everyone has a role to play in overcoming the problem.”

And the general public seems to welcome the influence. According to a recent Associated Press-NORC Center for Public Affairs Research poll, more than eight in 10 of those surveyed, 84 percent, support requiring more physical activity in schools, and 83 percent favor government providing people with nutritional guidelines and information about diet and exercise. Seventy percent are in favor of restaurants putting calorie counts on menus, and 75 percent consider being overweight or obese a serious problem in this country, according to the telephone survey of 1,011 adults.

More than that, Michelle Obama is a great spokesperson for the issue. Ever since her video with Jimmy Fallon went up a little over a week ago, “The Evolution of Mom Dance,” it has gotten over 14 million views. That video was to promote the Let’s Move campaign.

Adding criticism upon criticism, there are some that say the First Lady is making too many public appearances. Even if her Let’s Move work is justified, some were put off by her video appearance on the Oscars. She responded to that on the Today show on Friday.

“That’s just the nature of life,” the First Lady said about the criticism. Of course, she’s also gotten a lot of attention she didn’t ask for over her new bangs, an issue brought up during the interview as well.

According to HuffPo, Wal-Mart, the world’s largest retailer and the site of that Today show interview, now not only includes nutritional labeling on its store brands  but has also pledged to cut sodium and added sugars by 25 percent and 10 percent, respectively, by 2015, and remove industrially produced trans fats. Leslie Dach, a Wal-Mart executive vice president, told HuffPo that sodium in packaged bread has been cut by 13 percent, and added sugar in refrigerated flavored milk, popular among kids, has been cut by more than 17 percent.

How successful do you think the Let’s Move program has been?

“At Any Point At A Given Time, Somebody’s Not Going To Like What You Do”: Michelle Obama Responds To Her Oscar Critics

March 1st, 2013 - By Clarke Gail Baines
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WENN.com

WENN.com

Even though the Academy Awards were last Sunday, we’ve learned quite a bit throughout the week about the people nominated, involved with the show and who just happened to show up. For instance, who knew that there was all this Anne Hathaway hate? Seriously, what’s up with a “Hathahater”?? Also we learned that Jack Nicholson is a bit creepy when it comes to the young gyals (just ask new Oscar winner Jennifer Lawrence). And of course, some people weren’t too pleased with seeing Michelle Obama at the show, presenting the Best Picture award at the end of the night for the Ben Affleck directed movie Argo.

An Iranian news agency wasn’t feeling her gorgeous gown, so they Photoshopped her dress to make her look more covered, but mostly, the usual bitter suspects didn’t think she should have presented at all (even if she wasn’t physically at the show) because she has nothing to do with Hollywood. One Conservative we saw on a morning show this week said her appearance made the White House look “small.”

Haters. All of them.

Anywho, while making press stops to get people enthusiastic about her Let’s Move Campaign, an initiative to combat childhood obesity, on Today she commented on all the critics who always seem to have something to say about every move she makes.

“That’s just the nature of life. I mean, we live in a time when there are bloggers and tweeters and 24-hour news and everyone has a voice in this town square, and it’s a big one. That means at any point at a given time, somebody’s not going to like what you do. That’s the nature of things. It’s not really about me. I just happen to be in the public eye and along with everybody else in the public eye, you’re subject to conversation, opinion and all that sort of stuff. There’s nothing new about that.”

That Michelle, always keeping it cool as a cucumber. And from checking out the comments to her response via E! News, I can tell most of the people griping about her showing up at the Oscars are the same people who gripe about her doing everything else. From the clothes she wears to the places she goes and just being fabulous and chilling in the White House with her husband for a second term that they clearly didn’t want to see happen. I’m glad that the FLOTUS realizes that somebody is ALWAYS going to have something to say, but while they waste time doing that, you just have to continue to do you. Boom! Take that “critics.”

That’s Our First Lady: Michelle Obama Hits Her Dougie on ‘Jimmy Fallon’

February 23rd, 2013 - By Drenna Armstrong
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"MOJF"

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Where were you the night First Lady Michelle Obama broke out into the dougie on national television?

On Friday night, Michelle Obama took to the talk show scene when she made her first appearance on Late Night with Jimmy Fallon. She was there to promote her “Let’s Move” initiative and before they sat down to talk, Mrs. Obama and Fallon (as a woman) performed a nifty number described as “The Evolution of Mom Dancing.” The dances ranged from “The Hip Bump to the “Just the hands part of the Single Ladies Dance” and finally, “the Dougie,” which “Mama Fallon” sat out because it was a bit too advanced for “her.”

After the dance performance, Mrs. Obama sat down with Fallon to discuss the strides they’ve made with the “Let’s Move” initiative, including Wal-Mart lowering prices on fruits and vegetables as well as the obesity rate of children in Mississippi being lowered by 13 percent since “Let’s Move” kicked off three years ago.

While Jimmy Fallon shared with Mrs. Obama his wishes to see a Clinton/Obama (Michelle, that is) presidential ticket in 2016, the First Lady said she has her own plans: to possibly take over as host of Jay Leno’s show whenever he decided it was time to retire.

For whatever some may think of President Obama, you’ve got to work really hard to dislike the First Lady – she’s just so likeable!

Check out “The Evolution of Mom Dancing” below!

That’s What He Gets: HS Football Coach Suspended For Calling Michelle Obama ‘Fat Butt’

February 6th, 2013 - By Brande Victorian
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Johnny Louis/wenn

Johnny Louis/wenn

It’s amazing how Americans get riled up over people trying to do things to actually help kids — and our health care system. Michelle Obama has been under somewhat consistent scrutiny for her “Let’s Move” campaign, targeted at tackling childhood obesity, but one Alabama High School football coach’s unnecessary verbal rants regarding her efforts have landed him a spot right inside of his home watching the days go by instead of on the field.

Apparently while discussing the FLOTUS’s goal of providing school kids with low-calorie lunches, Lauderdale County High School head football coach Bob Grisham referred to Mrs. Obama as “fat butt Michelle” and went on to add, “Look at her. She looks like she weighs 185 or 190. She’s overweight. I’m serious. Y’all, our country is, is, is going in the wrong direction.”

According to Philly.com, the rant was caught on tape by a student and school administrators responded by putting Grisham on a 10-day suspension. With news also coming out that he openly called homosexuals “qu**r,” it’s hard to say how much of this reprimand has to do with the First Lady versus the expression of anti-gay sentiments, but it’s good to see discipline has been the swift response. When questioned about his comments on Michelle Obama, the coach simply said he “misspoke.”

We know all to well that this is hardly the first time the First Lady’s body, and specifically her behind, have been criticized. Unfortunately, this is probably one of the lesser incidences, considering much more public figures like Rush Limbaugh (surprise) and Rep. F. James Sensenbrenner (R-WI) have openly said disparaging remarks about Michelle Obama’s backside. When speaking to the Washington Post, Andra Gillespie, Associate Professor of Political Science at Emory University, said these critics:

“are reacting to the culture in which they’ve grown up or they are using it as a code to racialize Michelle Obama and remind people that she’s black. It is unreasonable to expect a nearly 50-year-old woman to have the body of a 25-year-old. She looks great for her age.”

That point is further driven home by the realization that this criticism consistently comes from old White men (I’m assuming Grisham falls in that category) who still fail to realize the racial and political makeup of America is changing yet somehow still believe they can revert it back to what it once was — and old (white) boy’s club. Meanwhile White women, for the most part, are asking their personal trainers how they can get toned arms like the the First Lady’s, i.e., their efforts are backfiring. Though I’m personally disgusted at this negativity — and particularly the fact that it stems from the sentiment of who does this Black woman think she is to tell my child what he or she can and can’t eat, even though it will likely save them from medical issues down the line — I take comfort in knowing the comments haven’t affected Mrs. Obama in the slightest. Earlier in her FLOTUS days, the “Today” show asked her whether all of the focus on her physique has affected her body image. She replied:

“No, not really — but I thank God I’m 45 in this and not 35. I feel bad for young women going through the same thing, because [at that age] you don’t know who you are. I know what makes me happy. My message to women: Do what makes you feel good, because there’ll always be someone who thinks you should do it differently.”

Truth.

Hunger Act: Student Video Mocks Michelle Obama’s Meal Program

September 26th, 2012 - By MN Editor
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Michelle Obama

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From The Grio

A group of Kansas highschoolers express their displeasure for Michelle Obama’s new 850-calorie school lunches in a YouTube parody entitled “We are Hungry.”

Under the Healthy, Hunger-Free Kids Act – inspired by the first lady’s Let’s Move! campaign – lunch meals for 9th through 12th graders are now limited to 850 calories. As the singing students appear weak and collapse during the video, they argue that the new limitations don’t provide enough food for fast-growing students or student athletes.

Read more at The Grio

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Get It First Lady! Michelle Obama Double Dutches

June 19th, 2012 - By Veronica Wells
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Source: David Russell/Disney-ABC Domestic Television via Daily News

Nobody can tell me that our First Lady, Michelle Obama, isn’t made up of all things awesome. I just…I just want to be like her when I grow up. Refined, accomplished, cool under pressure and able to double dutch. She is just too much. In an appearance on “Live with Kelly,” the first lady was there to promote her new gardening book. But she upped the ante by surprising the kids from Cary YMCA SuperSkippers jump rope team by jumping double dutch as they twirled. The episode was taped in late May but it aired yesterday morning.

Check out the footage below and see just another reason why the first lady rocks!

More on Madame Noire!

Beyonce Writes a Letter Thanking Michelle Obama for Being a Role Model

April 12th, 2012 - By Brande Victorian
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Beyonce took a little time out of relaxing on the beach during her St. Barts vacation to pen a short note to Michelle Obama. On her website, she posted the letter below, singing the praises of The First Lady and thanking her for being a role model that her daughter, Blue Ivy, can look up to.

Beyonce is usually the one on the receiving end of compliments like this so it’s nice to see her recognize such an important African American figure like Mrs. Obama. Bey’s been a fierce supporter of President Obama’s re-election campaign and Michelle’s right-hand entertainment woman for her “Let’s Move” campaign so perhaps basking under the tropical sun with her husband, away from (most of) the paparazzi got her thinking about how difficult it must be for the Obamas to remain cool under pressure.

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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Michelle Obama Beats Jimmy Fallon in Let’s Move Challenge

February 8th, 2012 - By Veronica Wells
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No one can tell me Michelle Obama is not the coolest First Lady the United States of America has ever seen. The woman oozes class, yet is still so down to earth. I like to believe that she’s really enjoying her position, especially the opportunity she has to promote her “Let’s Move Initiative.” Over the course of the past few weeks she’s done push ups with Ellen Degeneres, munched on healthy goodies with Jay Leno and most recently, she challenged Jimmy Fallon to a health challenge.

Of course she dominated. See how it all went down in the video below. It’s pretty cute.

 

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Rep. Questions ‘Let’s Move,’ Says First Lady Has ‘Large Posterior’

December 22nd, 2011 - By Brande Victorian
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"michelle obama let's move"If you’re going to talk ish about the First Lady of the United States, you might want to do it where no one can hear you.

Rep. Jim Sensenbrenner (R-Wisc.) was overheard talking to a woman who came up to him and praised Michelle Obama in Reagan National Airport. But rather than go with the flow, Sensenbrenner responded with criticism:

“She lectures us on eating right while she has a large posterior herself.”

The democratic operative who overheard Sensenbrenner said it sounded like he was on the phone with a staffer who reminded him that someone would likely expose his comments in the media, to which he said it would be heresy and liberal media bias, but “he stands by his remarks.”

And that he did. When Betsy Rothstein of FishbowlDC reached out to a spokeswoman for the representative, the comments weren’t denied:

Mr. Sensenbrenner was referring to the First Lady’s healthy food initiative.  He doesn’t think the government should be telling Americans what to eat.  While he may not agree with all of her initiatives, he plans to contact the First Lady’s office to apologize for his comments.

So, basically it’s OK to criticize her attempt to reduce obesity in America because genetics dictated she have a fuller backside? It’s amazing how people will find a way to knock you even when you try to do something good.

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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