All Articles Tagged "kmart"
Have you reached your daily limit of Nicki Minaj? Well, if you can swallow a bit more, here’s news on the American Idol judge, who seems to be in overdrive on projects lately. Minaj has just announced she will launch a new clothing line with Kmart this year.
The hip hop/pop star, who already has a new CD, new perfume, new reality show and the AI gig, has teamed up with Sears Holdings, the owner of Kmart, and its affiliate website ShopYourWay.com, for her new line. She joins Maroon 5 lead singer and former The Voice judge Adam Levine, who inked a Kmart clothing deal as well.
Nicki’s line will include a variety of lifestyle products — from apparel to accessories. She said in a press statement (via Complex), “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the US.”
Look for the line by the end of the year. No word on how much of the designing will be done by Minaj, who, by the way, has been making nice with her AI rival Mariah Carey during the 2013 Winter TCA tour the other day. It never stops.
Hmm. The only thing left for Minaj to put out now is a line of wigs. I hope I haven’t given her any ideas.
We don’t think Chuck D would ever have imagined that his politically conscious music would make its way into Kmart ads but there it is, in plain sight; the Public Enemy tune “Harder Than You Think” accompanying Kmart’s new campaign entitled “Money Can’t Buy Style.” The marketing approach is a far cry from the store’s usual advertising tactics and this campaign apparently uses real people to convey emphasis on personal style and individualism.
The choice of Public Enemy to accompany the campaigns is a bold one, since the rap group, which is fronted by Chuck D and Flavor Flav, is better known for its controversial and black-empowerment themes which they popularized in the late 80s and 90s. At the same time, a bold move is just what Kmart needed to bring attention to its potential as a source of style. It certainly caught our attention.
Kmart hasn’t had as much success as its competitor Target or even Kohl’s in appealing to stylistas, this new campaigns shows that it is more serious about branding itself as a fashion destination.
What do you think? Is this a good look for Kmart?