All Articles Tagged "Jet magazine"
With the printed magazine now a thing of the past, Jet’s new magazine app launches today. It will be weekly, with new content publishing each Friday. The app will showcase 3D images, video clips, audio, archival content and weekly news. All subscribers will have a 30-day free subscription.
The app’s first cover girl is Keke Palmer, last night’s backstage and social media hostess at the BET Awards and the new host of Just Keke, a talk show aimed at the millennial generation. Just Keke premieres today at 5pm ET.
In addition to Keke, this debut issue will also offer up Jet Beauty, a beauty package that offers enhanced views and interaction with a beauty model, a preview viewing through July 6 of the debut episode of “RoomieLoverFriends” from Black&Sexy TV, and celebrity updates.
“In the new digital magazine app, readers will still find their favorite JET staples such as the JET Beauty, Playlist and the Love & Marriage section. However, these features will be offered with digital enhancements and interactivity. Through the digital magazine app, content can come alive in the form of video and/or audio content, and readers can click through pages and immediately react/respond to what they just saw,” Cheryl Mayberry, Johnson Publishing’s COO told us via email.
You can download the app on the Jet website.
The final print issue of the legendary and iconic JET magazine will his newsstands Monday, June 9. It serves as a tribute to some of the leading voices in the black community and references the fact that JET has been there for 63 years to feature all of them.
According to the publication, “inside readers will find a retrospective of the news covered in the magazine dating from 1951 to the present.”
But just because JET the print edition we have known and loved is no longer going to be around, the brand itself is not dying.
“JET is launching a new weekly digital magazine app to address the needs of its readers to get information quickly and easily. The new app, scheduled to launch June 30, will be available on all tablet devices and mobile platforms. The content will feature breaking news and strong entertainment content, along with politics, pop culture and social issues that impact African-Americans, as well as a new EBONY/JET digital store.”
I must admit, it’s kind of sad seeing the print version of this magazine go by the wayside. Though I’m hopeful that there are good things in store for the new digital platforms.
Will you be picking up the last issue of JET?
Johnson Publishing COO Cheryl Mayberry McKissack Speaks Confidently About ‘Jet’s Transition To Digital
News that Jet would transition to a digital-only format had many thinking fondly about the digest-sized magazine that they’d grown up seeing around the house. Despite the iconic nature of the print publication and the nostalgia it can incite, Johnson Publishing is confident about the move and all the potential that comes with it.
“We’ve been looking at this for a long time,” Johnson’s COO Cheryl Mayberry McKissack told us in an interview. When you consider the costs involved — paper and postage, for instance — there’s a logic to the move. And not only is the magazine planning on moving many of its most popular columns — Beauty of the Week, Black Love, and Jet Life, among them — to the digital format, but being online opens doors for other creative content. During our phone call, McKissack talked about bringing new video and 3D animation to the site, and creating more campaigns and activities between the readers and the publication’s advertisers.
Jet underwent a redesign a year ago and that will also be going to the online format, something that, McKissack says, “you can easily convert.”
Something that can’t so easily be converted are readers. According to McKissack, Jet has “700,000 loyal subscribers,” a number that hasn’t declined lately. There are some who are tied to their print magazine and won’t want to make the digital shift. For those readers, they’ll receive a copy of Ebony magazine on a one-for-one basis to finish out their subscription.
For everyone else, there will be the option of checking out the free content on the Jet website. There will also be more opportunities for viewing and sharing the content that Jet has amassed over seven decades. The site will also offer the option to purchase these items through the Ebony Jet e-commerce channel. The Jet magazine app will be available for a fee.
But still, some may have the idea that Jet is something you see your older relatives reading, not something to flip through on your iPad.
“That’s the good thing and the not-so-good thing about being around for a long time,” McKissack says. “You can remember it on your mom’s coffee table. But Jet has been skewing younger for many years. Mitzi [Miller, the former Jet editor who's now the editor of Ebony] is in her 30s and it hasn’t been led by someone older for a long time.”
McKissack also points to the covers as an indication of the 30-something skew: Omari Hardwick, La La Anthony, Queen Latifah, and Chiwetel Ejiofor are just some of the big names that have appeared on the cover lately.
“So there’s a conversation about the business as a whole having a portfolio of products and services that are relevant,” McKissack says.
Will you be following Jet to its online-only format?
We were bummed, to say the least, to hear that after 63 years JET magazine has decided to shutter its print edition. While the publication still plans to keep us abreast of happenings in the black community via the web, we’ll miss holding those iconic issues in our hands.
With that said, in celebration of Throwback Thursday we’re paying homage to JET by looking back at some of its most amazing covers. One glance that these covers and it’s clear to see that JET has created a legacy within the magazine industry that will never be forgotten.
See more iconic JET Magazine covers at BlackVoices.com
Mary Mary has been through a lot in the past year. And as they’re prepping for their third season of their hit eponymous WE TV series, they spoke to JET Magazine about some of the toughest challenges they’ve ever had to face.
Erica explained how fans will get to see how they reacted to all of it. ““You see our faith shine, but it was not easy at all– and it won’t look easy watching it,” said Erica about the series. “A lot of people will see themselves. There was so much damage and yet still so much work to be done. I learned that every wound doesn’t have to leave a scar that remains for the rest of your life.”
While they were smiling and spreading the gospel through song for their fans, behind closed doors, Tina was dealing with Teddy’s infidelity, Erica ruptured her vocal chords just as she’s breaking out into her own solo career, their relationship with manager Mitchell is on the rocks and the entire Campbell family is coping with the death of their father.
Referencing her personal relationship with Teddy, Tina said, “I still believe in God and love. I will not live in the horrible space of ‘I’m going to fix him’ or ‘I hate men and marriage.’ You do that for a moment and realize it doesn’t undo anything.”
Erica spoke about how she supported her sister during this trying time saying, “I’ve always been her protector. We are ride or die for each other. When she hurts. I hurt.”
Tina’s strategy in getting through all of this is learning to let go of the reigns a little bit. “I’ve tried to have all the answers and my life became filled with chaos and anxiety. So now I don’t go overboard thinking I must had things right all the time.”
The ladies, who are working solo now, each have different projects. Tina is working on a book of devotionals and Erica’s solo album is set to be released on March 25.
Mary Mary’s issue of Jet will hit newsstands, Monday, February 17th.
“Mary Mary” returns to WE TV on February 27th.
“Mandela: Long Walk To Freedom” was already poised to be a smash hit at the box office, but with the recent passing of South African anti-apartheid leader Nelson Mandela, the impact of the film is expected to be that much greater. Of course, with great expectations comes great pressure and as Idris Elba And Naomie Harris Cover JET magazine’s upcoming January 6, 2014 issue, the film’s lead stars discuss just that.
Though fans would likely disagree, Idris admitted he wasn’t sure he was the best man for the job of portraying such a heroic leader on screen. He told JET:
“I didn’t feel like I was accomplished enough to play such a great man. It was a massive challenge. He could energize people with his charisma and aura. I tried to channel that. I want people to be inspired by his story.”
It seems Idris has already done some inspiring of his own when it comes to his co-star, Naomie, who portrays Winnie Mandela in the film. She noted the role was a huge undertaking for her as well, but said her birthday twin (she and Idris were both born on September 6) helped her along the way.
“I felt like he was holding my hand through the whole thing,” she said. “It was a very difficult story to tell — dark and harrowing. We got to go on a journey together.”
That journey has culminated into a biopic that many expect will be the recipient of a number of award nominations, if not wins, as it has already proven to be a huge success in South Africa. After its opening last week, “Mandela” has now become South Africa’s highest-grossing picture. Only time will tell if American audiences feel the same way about this timely tribute to one of the world’s greatest leaders.
Check out behind-the-scenes video of Idris and Naomi’s photo shoot in the video below. Their JET magazine cover hits newsstands next Monday, December 16. What do you think?
As MN has reported before, JET magazine has been revamping its glossy pages for an enticing new look to lure audiences back into print. Along with better quality photos, more organized sections and infographics, JET mag is teaming up with VH1 host Delaina Dixon for an added “pow!” in the gossip department.
Delaina Dixon is a panelist on VH1’s new show The Gossip Table as well as the co-founder of the DivaGalsDaily blog — a “lifestyle destination site for women of all colors.” Dixon and her team of entertainment writers will now serve as contributors for JetMag.com in a section called “Divalicious Dish.” Readers can expect articles about the red carpet and industry news. And let’s not forget coverage on the juiciest details surrounding your favorite celebrity stars!
While JET magazine will continue to report on headlines that are most important to Black America, the African-American print magazine is opening a larger window for entertainment scoops and gossip pieces.
This new VH1 and Jet collaboration serves as a big win for both sides to target Black audience members: African-Americans are 153 percent more likely to watch a VH1 program than the average U.S. adult and JET magazine holds the reigns to more than seven million Black readers.
The Gossip Table debuted on VH1 on Sept. 30. It will air weekdays at 9:30 a.m. EST. Readers can find Dixon’s contributions for JETMag.com online on Fridays.
We’re seeing a lot of Oprah these days, more than usual, as she’s making her rounds promoting the upcoming film The Butler. The film is heavy so in these interviews she’s touched on racism, the n-word, Trayvon Martin and discrimination in Switzerland.
But in the September 2 issue of JET magazine, Lady O had a little something different to say. Something we rarely, if ever, hear.
In addition to talking about the film, her personal struggles, including getting OWN off the ground, she shared something for us to chew. Oprah said a lot of people fail to reach true success because we’re trying to be something we’re not.
“The biggest fallacy on earth is that you can be anything you want to be. You can only be what you were meant to be.”
Now, that’s something to think about. How many times did our teachers, our parents and random motivational speakers tell us that we could be whatever we wanted to be? But rarely do we ever consider the limitations of doing what we were meant to do and be.
What do you think about Oprah’s words? Do you think we can only be what we’re meant to be or can we work hard enough to defy the plan?
Magazines in general are struggling, but publications that target African Americans have hit a rough patch leaving many to ponder if African-American magazines are still relevant.
Not only are black magazines having difficulty attracting ad sales and readers, some are having trouble refocusing their voice. As we recently reported, Essence is accused of suffering from a lack of editorial direction and identity.
“With such legacy brands as Ebony/Jet, Essence and Black Enterprise, African-American media outlets have carved out a place for themselves in a once homogenous industry that failed to tell the stories most pertinent to minority audiences. But as the market consolidates, will they continue to play a salient role in communities of color?” questions The Huffington Post on the cusp of the 2013 National Association of Black Journalists convention.
Understanding the need to change, some black publications are trying to adapt. Jet magazine, for example, recently relaunched with a new design–and attitude–to keep up with its demo’s needs. It was its first redesign in 62 years.
“The landscape for black media is really the same for all media, which is everybody is scrambling for the new business model now that it’s more about delivering audiences to advertisers than it is about delivering content to audiences,” Black Enterprise‘s editor-at-large Alfred Edmond Jr. told HuffPo. According to Edmond, black magazines must find a way to reach out to advertisers in order to ensure their survival.
With cable television being dominated by white men, there is an obvious need for media outlets that are for–and by–African Americans.
Do you still read African-American print publications?
Jet mag’s new design will have a brighter cover, better placement of feature sections, a brand new logo, better quality photos, and more infographics. The mastermind behind this upgrade is Mitzi Miller, the magazine’s editor-in-chief since May 2011.
The only facet of the magazine that will remain the same is its small-booklet form. “[T]hey like it just the way it is,”added Chicago Business.
CEO Desiree Rogers is completely on-board with the move. “We have to continue to remain competitive in the business landscape,” Rogers told Chicago Business. “And that includes[…] constantly updating those publications, keeping them contemporary, keeping them fresh and continuing to please our existing customers.”
While the next revamped issue will have more pages, Jet magazine’s future page count will rely on the advertiser’s response.
Rogers is under a lot of pressure to keep Jet magazine’s circulation at more than 700,000 readers to please her advertisers. Figures for the last half of 2012 show that Jet reached 724,637 readers, which was down three percent from June 2012, according to a source in Chicago Business.
The three percent decrease does not seem to faze Rogers, though. She’s just content she’s surpassed the threshold and does not plan to spend extra marketing dollars until the readership drops below the 700,000 mark.
The redesign is an attempt to “remain relevant as readers lose interest in print,” said Chicago Business. Check out the new Jet on August 12.
UPDATE: Octavia Spencer and Michael B. Jordan, who are promoting their highly praised film Fruitvale Station, are set to grace the cover of the new revamped issue of Jet in August. The redesigned magazine will also feature brief videos for readers’ mobile phones, according to the New York Times.
The Grio tells us how Jet magazine will implement mobile technology in their new upcoming issue:
With Layar, a smartphone application, readers will be able to scan an icon from the magazine, and a video will pop up on their phones. In coming months, Miller said the brand plans on rolling out its iPad application, which follows its existing presence on e-readers.
“I’m proud to say that my team has created a product that strikes the perfect balance between freshness and familiarity. The new JET combines what our readers have always loved, with a modern look and vibe,” added Mitzi Miller, editor-in-chief, in a press statement.