All Articles Tagged "Jet magazine"

MN Bosses: “Business” Category, Desiree Rogers, Johnson Publishing CEO

October 27th, 2014 - By Raven Carter
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All of us remember, as children, seeing a copy of Ebony or Jet on a family member’s coffee table. We flipped through the pages to see the latest and greatest in Black news and pop culture. These publications, like Soul Train, The Cosby Show, The Color Purple and Beloved, are iconic parts of Black cultural history.

Desiree Rogers, the CEO of Johnson Publishing, is part of this long legacy. While she’s responsible for preserving and paying homage to the histories of these two publications, she’s also charged with making sure that they, and Fashion Fair Cosmetics, remain modern and relevant with movements in digital and continued coverage of the happenings in Black America.

From the White House, where she was Social Secretary to President Obama and the First Lady, to the nonprofit world in Chicago, her career has not been without controversy. But she keeps going no matter what. Which is why she’s a boss.

MadameNoire: Describe your job.
Desiree Rogers: CEO of Johnson Publishing – we are the curators of the African-American experience – past present and future.  We own EBONY, JET and Fashion Fair Cosmetics

What do you enjoy most about your job?
DR: The history and the incredible team I am honored to work with every day.

MN: How has your industry changed since you started your career?
DR: Both industries that we are in – publishing and cosmetics – are extremely competitive and becoming increasingly dependent on our brand relevance and strength.

MN: How do you keep up with those shifts?
DR: Read.  Read.  Read.  Most importantly you have to ensure that you surround yourself with thought leaders of all ages.  Listening is important too.

MN: What makes you a boss?
DR: The ultimate responsibility stops here.

MN: What’s your biggest failure and how did you come back?
DR: I make at least 10 mistakes a day.  You have to learn to figure out your mistakes and move on.

MN: Can a woman have it all? How do you define that?
DR: Nope.  I think we all have to make compromises and decide what are our priorities.

MN: Your favorite quote?
DR: “No one can make you feel inferior without your consent.” – Eleanor Roosevelt

MN: “Lean in” or “lean back”?
DR: I’ve been leaning in all of my life.  

MN: Twitter, Facebook, Instagram, all, other, or none?
DR: Twitter, but I don’t use it much

MN: Pantsuit or skirt/dress?
DR: Pantsuit lately.  Killer shoes.

MN: Heels or flats?
DR: Heels.

MN: What’s always in your purse?
DR: Fashion Fair, of course.

If you want to be a boss, you have to think like one. Check out more on our first annual selection of MN Bosses here.

Jet’s New Magazine App Is Here & Keke Palmer Is On The Cover

June 30th, 2014 - By Tonya Garcia
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With the printed magazine now a thing of the past, Jet’s new magazine app launches today. It will be weekly, with new content publishing each Friday. The app will showcase 3D images, video clips, audio, archival content and weekly news. All subscribers will have a 30-day free subscription.

The app’s first cover girl is Keke Palmer, last night’s backstage and social media hostess at the BET Awards and the new host of Just Keke, a talk show aimed at the millennial generation. Just Keke premieres today at 5pm ET.

In addition to Keke, this debut issue will also offer up Jet Beauty, a beauty package that offers enhanced views and interaction with a beauty model, a preview viewing through July 6 of the debut episode of “RoomieLoverFriends” from Black&Sexy TV, and celebrity updates.

“In the new digital magazine app, readers will still find their favorite JET staples such as the JET Beauty, Playlist and the Love & Marriage section.  However, these features will be offered with digital enhancements and interactivity.  Through the digital magazine app, content can come alive in the form of video and/or audio content, and readers can click through pages and immediately react/respond to what they just saw,” Cheryl Mayberry, Johnson Publishing’s COO told us via email.

You can download the app on the Jet website.

End Of An Era: JET Releases Final Print Cover

June 5th, 2014 - By Veronica Wells
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The final print issue of the legendary and iconic JET magazine will his newsstands Monday, June 9. It serves as a tribute to some of the leading voices in the black community and references the fact that JET has been there for 63 years to feature all of them.

According to the publication, “inside readers will find a retrospective of the news covered in the magazine dating from 1951 to the present.”

But just because JET the print edition we have known and loved is no longer going to be around, the brand itself is not dying.

“JET is launching a new weekly digital magazine app to address the needs of its readers to get information quickly and easily. The new app, scheduled to launch June 30, will be available on all tablet devices and mobile platforms. The content will feature breaking news and strong entertainment content, along with politics, pop culture and social issues that impact African-Americans, as well as a new EBONY/JET digital store.”

I must admit, it’s kind of sad seeing the print version of this magazine go by the wayside. Though I’m hopeful that there are good things in store for the new digital platforms.

Will you be picking up the last issue of JET?

Johnson Publishing COO Cheryl Mayberry McKissack Speaks Confidently About ‘Jet’s Transition To Digital

May 9th, 2014 - By Tonya Garcia
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Jet OmariNews that Jet would transition to a digital-only format had many thinking fondly about the digest-sized magazine that they’d grown up seeing around the house. Despite the iconic nature of the print publication and the nostalgia it can incite, Johnson Publishing is confident about the move and all the potential that comes with it.

“We’ve been looking at this for a long time,” Johnson’s COO Cheryl Mayberry McKissack told us in an interview. When you consider the costs involved — paper and postage, for instance — there’s a logic to the move. And not only is the magazine planning on moving many of its most popular columns — Beauty of the Week, Black Love, and Jet Life, among them — to the digital format, but being online opens doors for other creative content. During our phone call, McKissack talked about bringing new video and 3D animation to the site, and creating more campaigns and activities between the readers and the publication’s advertisers.

Jet underwent a redesign a year ago and that will also be going to the online format, something that, McKissack says, “you can easily convert.”

Something that can’t so easily be converted are readers. According to McKissack, Jet has “700,000 loyal subscribers,” a number that hasn’t declined lately. There are some who are tied to their print magazine and won’t want to make the digital shift. For those readers, they’ll receive a copy of Ebony magazine on a one-for-one basis to finish out their subscription.

For everyone else, there will be the option of checking out the free content on the Jet website. There will also be more opportunities for viewing and sharing the content that Jet has amassed over seven decades. The site will also offer the option to purchase these items through the Ebony Jet e-commerce channel. The Jet magazine app will be available for a fee.

But still, some may have the idea that Jet is something you see your older relatives reading, not something to flip through on your iPad.

“That’s the good thing and the not-so-good thing about being around for a long time,” McKissack says. “You can remember it on your mom’s coffee table. But Jet has been skewing younger for many years. Mitzi [Miller, the former Jet editor who’s now the editor of Ebony] is in her 30s and it hasn’t been led by someone older for a long time.”

McKissack also points to the covers as an indication of the 30-something skew: Omari Hardwick, La La Anthony, Queen Latifah, and Chiwetel Ejiofor are just some of the big names that have appeared on the cover lately.

“So there’s a conversation about the business as a whole having a portfolio of products and services that are relevant,” McKissack says.

Will you be following Jet to its online-only format?

Our Favorite Illustrious JET Magazine Covers

May 9th, 2014 - By Raven Carter
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From BlackVoices 

We were bummed, to say the least, to hear that after 63 years JET magazine has decided to shutter its print edition. While the publication still plans to keep us abreast of happenings in the black community via the web, we’ll miss holding those iconic issues in our hands.

With that said, in celebration of Throwback Thursday we’re paying homage to JET by looking back at some of its most amazing covers. One glance that these covers and it’s clear to see that JET has created a legacy within the magazine industry that will never be forgotten.

See more iconic JET Magazine covers at 

When It Rains It Pours: Mary Mary Talk Infidelity, Vocal Problems & Their Father’s Passing

February 14th, 2014 - By Veronica Wells
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mary mary talk infidelity

Mary Mary has been through a lot in the past year. And as they’re prepping for their third season of their hit eponymous WE TV series, they spoke to JET Magazine about some of the toughest challenges they’ve ever had to face.

Erica explained how fans will get to see how they reacted to all of it. ““You see our faith shine, but it was not easy at all– and it won’t look easy watching it,” said Erica about the series.  “A lot of people will see themselves.  There was so much damage and yet still so much work to be done. I learned that every wound doesn’t have to leave a scar that remains for the rest of your life.”

While they were smiling and spreading the gospel through song for their fans, behind closed doors, Tina was dealing with Teddy’s infidelity, Erica ruptured her vocal chords just as she’s breaking out into her own solo career, their relationship with manager Mitchell is on the rocks and the entire Campbell family is coping with the death of their father.

Referencing her personal relationship with Teddy, Tina said, “I still believe in God and love. I will not live in the horrible space of ‘I’m going to fix him’ or ‘I hate men and marriage.’ You do that for a moment and realize it doesn’t undo anything.” 

Erica spoke about how she supported her sister during this trying time saying, “I’ve always been her protector. We are ride or die for each other. When she hurts. I hurt.” 

Tina’s strategy in getting through all of this is learning to let go of the reigns a little bit. “I’ve tried to have all the answers and my life became filled with chaos and anxiety. So now I don’t go overboard thinking I must had things right all the time.” 

The ladies, who are working solo now, each have different projects. Tina is working on a book of devotionals and Erica’s solo album is set to be released on March 25.

Mary Mary’s issue of Jet will hit newsstands, Monday, February 17th.

“Mary Mary” returns to WE TV on February 27th.

You can read more from their interview and check out the behind the scenes video, here. 

The Baddest Brits: Idris Elba And Naomie Harris Cover JET Magazine

December 11th, 2013 - By Brande Victorian
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Idris Elba And Naomie Harris Cover JET

“Mandela: Long Walk To Freedom” was already poised to be a smash hit at the box office, but with the recent passing of South African anti-apartheid leader Nelson Mandela, the impact of the film is expected to be that much greater. Of course, with great expectations comes great pressure and as Idris Elba And Naomie Harris Cover JET magazine’s upcoming January 6, 2014 issue, the film’s lead stars discuss just that.

Though fans would likely disagree, Idris admitted he wasn’t sure he was the best man for the job of portraying such a heroic leader on screen. He told JET:

“I didn’t feel like I was accomplished enough to play such a great man. It was a massive challenge.  He could energize people with his charisma and aura. I tried to channel that. I want people to be inspired by his story.”

It seems Idris has already done some inspiring of his own when it comes to his co-star, Naomie, who portrays Winnie Mandela in the film. She noted the role was a huge undertaking for her as well, but said her birthday twin (she and Idris were both born on September 6) helped her along the way.

“I felt like he was holding my hand through the whole thing,” she said. “It was a very difficult story to tell — dark and harrowing.  We got to go on a journey together.”

Idris Elba and Naomie Harris

That journey has culminated into a biopic that many expect will be the recipient of a number of award nominations, if not wins, as it has already proven to be a huge success in South Africa. After its opening last week, “Mandela” has now become South Africa’s highest-grossing picture. Only time will tell if American audiences feel the same way about this timely tribute to one of the world’s greatest leaders.

Check out behind-the-scenes video of Idris and Naomi’s photo shoot in the video below. Their JET magazine cover hits newsstands next Monday, December 16. What do you think?

Jet Magazine Collaborates With VH1 Host For New Gossip Section

October 3rd, 2013 - By Kimberly Gedeon
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Derrick Salters/

Derrick Salters/

As MN has reported before, JET magazine has been revamping its glossy pages for an enticing new look to lure audiences back into print. Along with better quality photos, more organized sections and infographics, JET mag is teaming up with VH1 host Delaina Dixon for an added “pow!” in the gossip department.

Delaina Dixon is a panelist on VH1’s new show The Gossip Table as well as the co-founder of the DivaGalsDaily blog — a “lifestyle destination site for women of all colors.” Dixon and her team of entertainment writers will now serve as contributors for in a section called “Divalicious Dish.” Readers can expect articles about the red carpet and industry news. And let’s not forget coverage on the juiciest details surrounding your favorite celebrity stars!

While JET magazine will continue to report on headlines that are most important to Black America, the African-American print magazine is opening a larger window for entertainment scoops and gossip pieces.

This new VH1 and Jet collaboration serves as a big win for both sides to target Black audience members: African-Americans are 153 percent more likely to watch a VH1 program than the average U.S. adult and JET magazine holds the reigns to more than seven million Black readers.

The Gossip Table debuted on VH1 on Sept. 30. It will air weekdays at 9:30 a.m. EST. Readers can find Dixon’s contributions for online on Fridays.

“You Can Only Be What You Were Meant To Be” Oprah Drops Wisdom In September JET.

August 12th, 2013 - By Veronica Wells
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Source: JET

‘ Source: JET

We’re seeing a lot of Oprah these days, more than usual, as she’s making her rounds promoting the upcoming film The Butler.  The film is heavy so in these interviews she’s touched on racism, the n-word, Trayvon Martin and discrimination in Switzerland. 

But in the September 2 issue of JET magazine, Lady O had a little something different to say. Something we rarely, if ever, hear.

In addition to talking about the film, her personal struggles, including getting OWN off the ground, she shared something for us to chew. Oprah said a lot of people fail to reach true success because we’re trying to be something we’re not.

“The biggest fallacy on earth is that you can be anything you want to be. You can only be what you were meant to be.” 

Now, that’s something to think about. How many times did our teachers, our parents and random motivational speakers tell us that we could be whatever we wanted to be? But rarely do we ever consider the limitations of doing what we were meant to do and be.

What do you think about Oprah’s words? Do you think we can only be what we’re meant to be or can we work hard enough to defy the plan?

Black Publications Struggle For Survival Amid Turmoil In The Media Industry

July 31st, 2013 - By Ann Brown
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Magazines in general are struggling, but publications that target African Americans have hit a rough patch leaving many to ponder if African-American magazines are still relevant.

Not only are black magazines having difficulty attracting ad sales and readers, some are having trouble refocusing their voice. As we recently reported, Essence is accused of suffering from a lack of editorial direction and identity.

“With such legacy brands as Ebony/Jet, Essence and Black Enterprise, African-American media outlets have carved out a place for themselves in a once homogenous industry that failed to tell the stories most pertinent to minority audiences. But as the market consolidates, will they continue to play a salient role in communities of color?” questions The Huffington Post on the cusp of the 2013 National Association of Black Journalists convention.

Understanding the need to change, some black publications are trying to adapt. Jet magazine, for example, recently relaunched with a new design–and attitude–to keep up with its demo’s needs. It was its first redesign in 62 years.

“The landscape for black media is really the same for all media, which is everybody is scrambling for the new business model now that it’s more about delivering audiences to advertisers than it is about delivering content to audiences,” Black Enterprise‘s editor-at-large  Alfred Edmond Jr. told HuffPo. According to Edmond, black magazines must find a way to reach out to advertisers in order to ensure their survival.

With cable television being dominated by white men, there is an obvious need for media outlets that are for–and by–African Americans.

Do you still read African-American print publications?