All Articles Tagged "j crew"

J. Crew Tricking Women Out Of Their Pants Again: Retailer Introduces Size “000”

July 13th, 2014 - By Toya Sharee
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j. crew introduces size 000

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Admittedly, I have never been the curviest person. But contrary to my friends’ and co-workers’ beliefs I haven’t seen a size XS since I was a freshman in college. But even then I’m not sure if my size was result of my fast metabolism or retailers tricking me into thinking I was a size I really wasn’t.

If for some reason you aren’t familiar with the term, “vanity-sizing” refers to the practice of naming a garment a size that doesn’t exactly match the item’s true cut so that women feel better about making that purchase (and more likely to buy more of it or continue shopping at that same retailer). For example, labeling something a “small” that is actually a “medium”. The practice is popular in areas where sizes aren’t standardized, and The United States is famous for it.

TIME.com is reporting that J. Crew has now taken vanity-sizing to a ridiculous new level by now introducing the size “000”. The size is for women who simply can’t fit an XXS because of their 30.5” bust and 23” waist. Think waspy figures like Keira Knightley or burlesque performer Dita Von Teese who has been squeezing into a corset for years to keep her 22” waist. The retailer has received harsh criticism for forcing women to scrutinize the minute differences of their figures and experience unnecessary “size shame”.

The problem with vanity-sizing for me is that it plays a complete mind game with exactly what size a woman is, which can be extremely frustrating for those trying to lose or gain weight if not just for vanity reasons, but for health reasons. It seems that the heavier the average woman becomes over time, the more the practice of vanity-sizing occurs. According to the 2003 SizeUSA study, the average woman is about 5’4″ and 150 pounds, which is 20 pounds heavier than 40 years ago. Jim Lovejoy, the industry director for the SizeUSA survey recently revealed to Newsweek:

“According to standard size measurements, that average 155 pound woman should be wearing a size 16, but thanks to vanity-sizing, she’s probably buying a size 10 or 12.”

“Most companies aren’t using the standard ASTM [American Society for Testing and Materials] sizes any more. Sizes have been creeping up a half inch at a time so that women can fit into smaller sizes and feel good about it.”

J. Crew insists the new size has nothing to do with vanity and that the smaller size comes from demands from Asia where women typically tend to be smaller:

“We are simply addressing the demand coming from Asia for smaller sizes than what we had carried.”

“Our sizes typically run big and the Asia market tends to run small.”

I think we should all just buy whatever makes us feel and look good and save the numbers for the register.

Do you shop at J. Crew? Do you think vanity-sizing is dangerous for women’s health and self-esteem?

Now That’s Some Answer! J. Crew Responded To A Customer’s Letter With A Full-Page Ad

April 18th, 2014 - By Ann Brown
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jcrew-swimsuit-hed-2014Imagine writing a letter to a major company and they answer you with a full-page ad?  That’s what J. Crew has done in what could be seen as a brilliant marketing move.

J. Crew commissioned a full-page ad to announce it has brought back a vintage swimsuit customer had requested in an open letter to the company, reports AdWeek

Nearly a year ago, Jenni Avins wrote an open letter that posted in  New York magazine’s The Cut blog pleading with J. Crew to bring back its scoop back tank swimsuit.

“It’s that simple, sexy, and sporty suit with straight, tank-top-style shoulder straps that swoop like the letter U, dipping seductively in the back to the area just above my waist,” Avins wrote. “These swimsuits filled the drawer I shared with my older sister in the nineties, and I took them for granted.”

Other customers agreed with Avins.

The letter got the attention of J. Crew creative director Jenna Lyons, who immediately responded to Avins, promising to do what she could. “A few months later Lyons announced the swimwear’s triumphant return in a two-page New York ad with a sassy, handwritten note that reads, ‘Dear Ms. Avins, Your wish is my command … within reason. XO Jenna,'” reports AdWeek.

Thanks what we call the personal touch! Is there something that’s been discontinued that you would like to see brought back? Make some noise in the comments.

[h/t Business Insider]

10 Retailers & Brands That Could Benefit From The “Normcore” Fashion Trend

March 28th, 2014 - By Candace Smith
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Basic, minimal, sporty, simple, casual. These are the adjectives that have been used to describe the latest fashion trend called “normcore.”

Normcore fashion is all about “finding liberation in being nothing special” and being a part of the crowd instead of straying away from it. Ordinary is now the new extraordinary folks. So read on for the top ten stores you can shop this season to find your own normcore looks.

Michelle Obama’s Riveting Speech Explodes On Twitter, Scores for Tracy Reese and J. Crew

September 5th, 2012 - By Tonya Garcia
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Image: Tom + Lorenzo

Did you see FLOTUS at the DNC Convention last night? Vogue editor-at-large said it best in this tweet last night:

Michelle Obama: You ARE the Best of the American Spirit. Its not the clothes you wear, its your grace, your kindness, your caring. PURE JOY

But just for the record, the dress was a custom Tracy Reese worn with suede J.Crew shoes. According to Tom + Lorenzo, they were not only getting bombarded with questions about the First Lady’s outfit but the shade of her nail polish. “[T]o which we have to respond ‘Really?'” they write. No really. I was curious about it too. We’ve seen a couple of people predict that those shoes (in “rhubarb”) will probably sell out. And she could do for Tracy Reese (already a popular designer) what she did for Jason Wu. Reese has already got a story on today’s Wall Street Journal Speakeasy blog, which notes that the First Lady wore Tracy Reese on the cover of Ebony previously.

Michelle Obama’s riveting speech overtook Mitt Romney’s GOP Convention speech last week on the Twitter leaderboard, peaking at 28,003 tweets per minute versus Romney’s high point of 14,289 per minute, Politico reports. Here, the site lists what it thinks are her top 10 lines from the speech. And here’s coverage of the speech from another of the night’s notable speakers, San Antonio Mayor Julian Castro.

And as we noted yesterday, Michelle Obama focused on the middle class and President Obama’s values.

“The address was meant to lay the foundation for a convention program devised to remind wavering working- and middle-class voters — the same ones Mr. Romney is working so hard to woo away — what they liked about the president when they supported him four years ago, and how his own humbler roots have helped inspire his policies to help them,” The New York Times says. Moreover, the speech painted a personal picture of the President and the life he has shared with Michelle. We watched on MSNBC and Chris Matthews, post-speech, noted how the camerawork caught the emotion of the attendees, rapt and even a little teary-eyed as they listened.

“Barack knows the American Dream because he’s lived it,” she said.

Golden Girls! Gorgeous Gold Accessories – EDITOR PICKS

March 10th, 2012 - By Rashana A. Hooks
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Like Jill Scott we should all be living our lives like it’s GOLDEN! Both in our actions and in our accessories, so to get you started I selected a few of my favorite gold pieces to get your life and closet shining! Enjoy!

P.S. These items sell out fast so hurry if you want to grab them…

Read the rest of this entry »

Michelle Obama is the ‘Most Incredible Gift’ to J. Crew Business

February 17th, 2012 - By Brande Victorian
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Source: Mrs-O.com

Michelle Obama has repped J. Crew since before she entered the White House and her brand loyalty over the past several years has paid off big for the retailer.

J. Crew Creative Director Jenna Lyons says the first lady consistently wearing their designs is “the most incredible gift that keeps on giving”—especially since Mrs. Obama wears the label all on her own.

“She doesn’t call in any special favors. They don’t ask for any discounts. It’s pretty unbelievable,” Lyons told ABC. “She still continues to wear the product without any help from us … They go to our website and they purchase just like anybody else.”

After Mrs. O appeared on Jay Leno in 2008 and told the late night host she was wearing J. Crew from head to toe, stock in the company reportedly went up by more than 8 percent. Lyons says many women see owning an item of clothing that Michelle wears as a way to bond with the first lady of the United States.

“The fact that they had something they had, that they owned a sweater that Michelle wore. For a lot of people, it’s been an incredible point of connection, a way for them to connect to her through us,” she said.

That explains why Target killed with it’s new Jason Wu line this month.

Were you hip to J. Crew before the first lady? Have you found yourself checking out the brand more now that Michelle Obama has given it more visibility?

Michelle Obama’s Fave Brand Dabbles in Fur, Leather and Prints

February 16th, 2012 - By MN Editor
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J.Crew presented his Fall/Winter 2012 collection at New York’s Fashion Week this past Tuesday. In the collection there is an abundance of luxurious fabrics— from short-haired furs to sumptuous leathers to python-prints.  The bold patterns and textiles were mixed effortlessly and quite daringly, which is probably why it is one of Michelle Obama’s favorite fashion labels.

Check out the looks from the collection over at StyleBlazer.com.

 

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