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Were you waiting for  the Twitter Music app to arrive? Well, it is here… almost.

The app is currently available to recognizable names like Ryan Seacrest, Ne-Yo, Wiz Khalifa, and country music star/Voice coach Blake Shelton, but not all Twitter users. The plan is to give to “influencers” first and, AllThingsD says, it will be available to other Twitter users in a matter of days. Twitter has just set up a website that, at least for now, is blank except for the company’s silhouetted bird logo, “#music,” and a sign-in tab that, when clicked, sends you back to the blank homepage.

Here’s how the app works: It scans users’ Twitter feeds and use the listening habits of users’ friends and contacts to recommend music for them to listen to. According to Global Post, Twitter Music suggests artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter. Songs are streamed to the app via SoundCloud. UltimateGuitar.com also has some detail about how the app works that it says it got fro a leak.

The app has some formidable competition already on the market, such as Spotify, which has 24 million monthly users and has integrated its services with Facebook, and Pandora, which has 69 million monthly active listeners. But as the Huffington Post  notes, Twitter certainly has some advantages: it already has over 200 million active users, who may be enticed by song suggestions based on the Twitter accounts they are following.

According to HuffPo, Twitter Music is based on We Are Hunted, a music recommendation service that Twitter purchased earlier this year. It has been reported that Twitter has also reached an agreement with Vevo, the music video service that has content deals with Sony Music Entertainment, Universal Music Group and EMI, among others.

The streaming music app offerings will get even more crowded. According to Reuters, Apple, Amazon and Google all have plans to enter the streaming music business.

Hate it or love it, social media is the hot topic in all business circles today and African-Americans are leading the way in how social media is influencing and impacting the mainstream. Urban Works hosted a panel last week to discuss social media. Panelists included Rev Run (one of the top Twitter personalities in the game), Reggie Osse of The Source, Cordiva Raven of SheGeeks.net and Troy Brown of One50One.com. The panel was moderated by Teneshia Jackson Warner of Egami Consulting. TAP correspondent Eno Alfred attended the informative event and talked to panelists about the importance of social media. Check it out!