All Articles Tagged "india arie"
“My Highest Prayer Is People See Themselves In The Show”: India Arie Speaks On Healing Her Fans During Concerts
“Do you guys follow me on Twitter?” rang out India.Arie‘s voice from the stage at the Beacon Theater as she joyfully spun round in a circle in a free-flowing white dress made by her talented mother. The crowd roared back in the affirmative. “Because this is what I mean when I say ‘I’m twirling’ at home,” said India. Earlier that evening during her sound check she twirled again, this time because a friend gave her a birthday present: a necklace that India had pinned on Pinterest.
Seems like a lot of twirling, but it just goes to show that four-time Grammy winner India.Arie is a happy person, and she’s not afraid to show it. What’s more, she truly has a lot to be happy about. Just this past summer she released her first new album in four years, “Songversation”–an album that Vibe called “chicken soup for the soul.” She’s currently promoting the album with her tour, “A Songversation with India.Arie” that’s sponsored by Palmer’s Cocoa Butter Formula–a serendipitous partnership that came about thanks to India’s smooth single, “Cocoa Butter.”
We were thrilled to get the chance to sit down with Ms. Arie herself for a quick moment before her New York City show this past weekend. Gracious and warm, India had a thoughtful response for all of our questions. Check out our conversation below.
SB: I know that getting to this new album was a journey. You were away from the music scene for a little, so what does Songversation mean to you and what are you hoping the fans take away from the album?
India: Songversation means bringing an intellectual aesthetic and an intuitive aesthetic together. Speaking and singing, and lyrics and words. The screen [on-stage] incorporates words and images; they’re not just up there, they’re pivotal to the songversation itself. And it also means that I can be more me.
Read more at StyleBlazer.com
Winter is just about here and you know what that means…dry, ashy skin! Lucky for you, the cold seasons don’t have to be brutal on your skin because we’re giving away goodies from Palmer’s Cocoa Butter to two readers!
To celebrate India Arie and Palmer’s collaboration, which we told you about earlier this year, two of our lucky readers will get to take home a prize pack featuring a signed copy of India’s new CD “Songversation” and a signed Palmer’s Cocoa Butter Formula Lotion, along with other Palmer’s goodies, like their the brand new Skin Therapy Oil FACE!
To enter the contest, follow the entry rules below and check back Friday for the announcement of the winner. Good luck!
I can’t ever recall a time I’ve seen India Arie dance in a video. Maybe a slight two step at most, but in her new video, “Just Do You,” baby girl is dancing, at one point in her underwear. (But don’t worry, India’s not straying from her brand.) Instead she plays a character, in the beginning of the video, to further illustrate the message of her song.
The take-away of this uptempo, feel good song is to encourage people to stop living afraid, step into your purpose and live your freakin’ life. I can appreciate that. We can always count on India to speak some truth to our spirits.
Check out the video below and tells us, pass or play?
About a month or so ago, one of my coworkers, who we’ll call Marissa for the sake of this article, came in talking about Oprah’s recent interview with India.Arie for “Next Chapter.” Her general perception of India was that she was a bit obsessed with finding a man. I didn’t know why she was surprised, it was very clear to me that India’s “Ready For Love” was not a joke. Then there was “This Too Shall Pass,” with lyrics like:
I achieved so much in life
But I’m an amateur in love
My bank account is doing just fine
But my emotions are bankrupt
My body is nice and strong
But my heart is in a million pieces
When the sun is shining so am I
But when the night falls so does my tears
the desires of India’s heart are not some type of mystery. She wants love ya’ll and she’s not afraid to admit it. But Marissa somehow felt her want for a man was a bit consuming. During their interview, Oprah asked India if she could ask God one question, what would it be, she said “Where is my soul mate?” Knowing India’s music like I do, her response didn’t surprise me and I didn’t see the issue. I asked Marissa, “Well, what’s wrong with that?”
She said India’s question just seemed very selfish. Her thinking was that if you had an opportunity, to talk to God, the creator of the universe, you should ask him something that would provide the world with some type of insight, not something that would give your personal journey more context.
I could see what she was saying but then I also thought, if I’d had a personal conversation with God and he answered one of my questions, when I go to share that answer with the rest of the world, chances are they wouldn’t believe it. If you believe in or have studied any type of religious texts, you know the people God is in close communication with are the people who are, hands down, the most doubted and in many cases even persecuted. It’s happened and continues to happen today. So, naw I’m not mad at India for taking the hypothetical opportunity to “go for hers.”
Now that I knew what type of question I’d ask, I started to think about what it would be. What would I ask God. I’ve thought about my question since that conversation, which as I said was over a month ago, and I still haven’t been able to come up with anything. I have to admit initially I was getting frustrated with myself. Why couldn’t I come up with a question?! But it wasn’t long before it came to me. I talk to God everyday and even ask him questions. (People tell you, you’re not supposed to question God but you can ask him questions) and a lot of times, if you wait for a little bit, or are quiet and still enough you’ll get the answer.
So with that in mind, since we have the opportunity to talk to God and ask him questions, what would you ask? And furthermore, have you ever asked God something and got a very distinct, clear answer in response?
India.Arie has a reputation for being obvious with her Mother Earth persona. Now she’s making her love for cocoa butter clear. It’s not just that the lead single off her new album “SongVersation” is called “Cocoa Butter.” She’s also partnered up with Palmer’s Cocoa Butter Formula for the new music video (available at the bottom of the page). As if a chorus of “Your love is like cocoa butter on my heart” doesn’t provide enough inspiration for 140-character jokes, her latest music video positions her as cocoa butter’s answer to the Avon lady.
Brands Behind the Music
Lady Gaga is credited with ushering in blatant product placement in music videos. Before her, product placement meant the camera lingered on the product longer than it took for you to count to “one-Mississippi.” In 2010, Gaga’s “Telephone” video included in-your-face placements for everything from Miracle Whip to Virgin Mobile.
Brought on by videos’ move from television to the Internet and record labels’ attempt to make videos a revenue source and not just a marketing tool, this trend shows no signs of slowing. Music integrations were up 22.7 percent last year alone according to the PQ Media Global Product Placement Spending Forecast 2012-2016. Remember when MTV dominated music video distribution and logos were blurred out? The channel had it’s own advertisers to cater to. The Web allows advertisers more access to space in videos.
“YouTube and Vevo provide the best places for music videos to be posted with ads,” says Deborah Posner, an advertising instructor at The Art Institute of Fort Lauderdale. “Vevo, in particular, was launched in 2009 for the specific purpose of enabling product placement in music videos by high-end advertisers with free access by viewers.”
When It Works & When It Doesn’t
Lord knows the music industry can’t afford to churn out videos like it did in MTV’s heyday. Product placement helps the medium to survive. Artists get financial support often without sacrificing their creativity or bombarding their fans with overt advertising. Everyone wins. Until now.
Advertisers can take things a little too far. Watching Arie’s leading man smooth Palmer’s on her brown skin as she sings “You rub it in” is a tragic comedy that shows exactly where the limit on these arrangements lie: when the whole affair feels like a sales pitch.
“To avoid making the video look simply like a commercial, the products should complement the story, and not be the main attraction,” Posner adds.
Don’t Ruin This
Music videos are an advertiser’s dream. Videos promote lifestyles, and brands are always looking for ways to align their products with a larger community or feeling. Videos also have a permanence that traditional commercials don’t offer. “Cocoa butter” will exist on YouTube as long as the Internet gods see fit.
But artists have to remember to make these deals work for their best interests. That’s why artists like Jay-Z and Beyonce are signing up for creative collaborations with major brands (Budweiser and Pepsi, respectively) rather than simply being a spokesperson. They don’t want the products to overshadow their artistry. They don’t want to turn themselves into a pusher or a punchline.
At the end of India.Arie’s video, as the cream ribbons floating around her faded away, I felt like I had been tricked into watching a four-minute commercial for cocoa butter. I guess the joke’s on me.
C. Cleveland covers professional development topics and entrepreneurial rebels who blaze their own career paths. She explores these stories and more on The Red Read, Twitter (@CleveOutLoud) and Facebook (/MyReadIsRed).
India Arie’s new album “SongVersation,” has fans excited after four years of waiting for new music. One of the singles off the album, “Cocoa Butter” is a slow tempo tune about love. For the sen-sual song, the singer partnered with Palmer’s Cocoa Butter Formula that’s featured in the video.
“Your love is like cocoa butter on my heart… rub it in,” sings India in the music video. In regards to the perfect partnership, she said, “I am really excited to be partnering with Palmer’s Cocoa Butter Formula. Aside from being a longtime fan of their products, they’re a family business with a strong ethical foundation and that makes us a great match.”
Watch the video and see if you can spot the Palmer’s in it at Styleblazer.com
Early Sunday morning, soul singer India Arie sat down with Oprah Winfrey to discuss the obstacles she has overcome both personally and professionally and how she responded to criticism over her “Cocoa Butter” single cover.
Arie opened up about the 2001 Grammy “snub” where, though she was nominated for seven Grammys, was awarded none. She also talked about how for quite some time she had been living her mother’s dreams and not her own. She spoke about the unhappiness that ruled her spirit and how she was “emotionally and spiritually off-balance,” saying:
“I didn’t have a foundation of well-being… It always felt like I was recovering from some sort of battle. I was always recovering… Everyone around me was happy because I had what they wanted me to have.”
After stepping out of the entertainment spotlight for quite some time and taking care of herself spiritually, Arie was excited earlier this year to release new music and, with it, a new, bold look. But she was quickly met with venomous disdain as many believed she had lightened her skin for said new look. This is not uncommon as other artists like Dawn Richard have also been accused of lightening their skin as well, but India said this was not the case with her.
“What I wanted was to have gold skin. If you see, the dress is gold fabric, it’s metallic fabric, and the backdrop is metallic. I just wanted for it to glow and be luminous, not light, luminous. For me, there’s that conversation where women’s bodies are just unpacked for entertainment. Bikini body, postbaby body, mom boobs and all the stuff that they say. For me it was stepping out there and allowing myself to be beautiful and sensual and powerful and strong and athletic and womanly and all that stuff and just letting it be seen. Showing some skin. Showing my thigh muscles. That was my intention. I wasn’t trying to look light, I was trying to look luminous.”
She went on to discuss the lighting during the shoot and how it was set up to create the “luminous” look she was going for. And truth? She seemed incredibly genuine and at peace with every word she said, especially when addressing colorism in the Black community:
“…The colorism conversation- this is my prayer – what I would love to see happen is that I find the perfect words or the perfect song to sing or to say to people that will heal a big part of this conversation in the black community, because really, it’s about self-worth.”
Amen to that. Check out snippets of India Arie’s appearance below. What do you think about it?
Oprah Winfrey sits down with recording artist India.Arie in this weekend’s episode of Super Soul Sunday.
Arie talks about her spiritual awakening and why she almost left the music industry. “There’s several months where I was retired,” Arie shared. “I just decided I wasn’t gonna do the music industry. I feel like I’m always gonna sing and write songs because it’s me. But I never felt like I had to be in the music industry, but I understand now that it’s the vehicle for my message and, you know, the more people you reach, the more people you reach.” She goes on to talk about the way she felt during that time and what helped her bounce back.
You can check out the clip over on Essence.com. India.Arie is a prime example of how you can be making money and affect lives for the better at the same time but find yourself without full, personal happiness. Her new album, Songversation, is out on June 25th and this episode of Super Soul Sunday airs Sunday, June 23rd at 11am.
Are you an India.Arie fan? What’s your favorite song?
Now Will You Watch? Nicki Minaj And Mariah Carey To Perform At BET Awards; Join Ciara, Chris Brown And More
It was a rocky year for all of us who had to hear about and watch the drama that was Nicki Minaj and Mariah Carey throwing shade at one another as judges on American Idol. And now that they’ve both jumped ship from the show, they’re both back to being focused on their music. That’s why the women will come face to face for the first time in a while when they both take the stage (separately) at the BET Awards on June 30.
They will join other performers including Ciara, India Arie, Chris Brown, Kendrick Lamar, and R. Kelly. While all of these performers sound good, I think we’ll all be watching for Miguel’s performance to see if he’ll tone down his stage antics after falling on that young woman’s neck at the Billboard Awards. We’re pretty sure that baby has learned his lesson…
Speaking of Nicki Minaj, her label mate Drake leads all nominees with 12 nominations, and we’ll have to wait and see if he’ll actually show up with Chris Brown in the house. Kendrick Lamar and 2 Chainz aren’t too far behind with eight nominations either, so expect the show to be Hip-Hop dominated. Will you tune in for the awards show Sunday after next? Chris Tucker is hosting and were sure they’ll be a lot of head-scratch worthy moments to act a fool about on social media come June 30.
About two months ago, we told you about India Arie’s latest single “Cocoa Butter.” If you didn’t get a chance to check it out back then, now is your opportunity to not only listen to the song but check out the visuals as well.
“Cocoa Butter” describes India’s struggles with past relationships that left her heart bruised. But fortunately, her new man is like cocoa butter, healing those wounds by the way he rubs his love in.
Not straying too far from the India that we grew to love, she dons a turban and free-flowing layers as she frolics in between transparent sheets.
There also a nice little piece of eye candy in the video for you to take in as well.
Check out the video on the next page.