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Career coaches and business consultants have been around for a long time, but as more people look to become more competitive in their job search or start their own company, there’s a greater demand for professionals with business savvy expertise. Of course, not everyone that calls themselves an expert in an area is truly an expert. If you’re in the market to find either a career coach or a business consultant, Forbes offers some tips for finding the right one.

First Tip: Look for Experience.

The key to expertise in an area is experience. When you’re looking for a career coach or a business consultant, you need someone who has already “been there, done that.” If you’re set on securing that high-level executive position in an international company, then find someone who has filled that role before. If you’re starting a business that needs an aggressive communications strategy, find someone who has worked on exactly that. Identifying someone with the experience in the job or business you want is crucial to your success.

Second Tip: Look at Education.

After analyzing their experience, look at their educational record. If you need someone with strong marketing skills, look for a person who has a degree in marketing. If you need someone with strong computer skills, look to see if they have training or education in that area. Analyze undergraduate, graduate and additional training experience. Degrees in a field don’t necessarily guarantee a high level of comprehension or skill, so check to see what their grade point average was in their field. This will help you observe whether they truly understood the subject or if they were just getting by.

Third Tip: Check for Certifications.

If a career coach or a business consultant has taken the time to get a certification in a certain profession, this speaks to the commitment they have to gaining expertise in a field. Different certification programs have different requirements, so make sure you check the details of what they needed to complete in order to obtain the certificate.

Fourth Tip: Google Them

After you’ve checked all of the information they’ve given you about their experience, education and certifications, it’s time to see what the world says. Type their name into several search engines and see if you can find any work they’ve published, any articles they are quoted in and other important information you need to know about them. The easier you can find information, the more-well known and qualified you can expect them to be—provided what’s you find offers positive comments and remarks on their work.

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