All Articles Tagged "how to brand yourself"
(Absorb The Web) — With no real industry regulation around or even on the horizon, search engine optimization has really taken on a lot of different definitions over the final ten years. Is social media a part of it? Is it not? What should be included in Search Engine Optimization and what shouldn’t? The reality is the Google and other search engines favor a branding like approach when building a website online.
(Fast Company) — Businesses too often do “what’s worked.” That’s a good practice, as long as it continues to work. Unfortunately, companies often recognize much too late that “what we’ve always done” isn’t working as it had in the past. This is generally accompanied by that “strong resistance to change” phenomena seen in larger corporations or bureaucratic businesses.