All Articles Tagged "fubu"
It’s been almost 20 years since Daymond John founded the game-changing fashion line Fubu, and the man is still doing his thing. Currently, you can see John on the reality show Shark Tank, judging and guiding the business dreams of prospective entrepreneurs. The Atlanta Post caught up with the author, investor, media personality and entrepreneur at the Reality Rocks event in Los Angeles. Check out what he had to say about his current endeavors.
(Human Nature Magazine) — Daymond John helped revolutionize the fashion industry in the 1990s, when he and his Queens, NY friends founded the fashion label FUBU – “For Us, By Us.” Since then, John has transformed his broad business knowledge and mellow charisma into success on national TV, in book publishing and the fashion industry. John is also a noted business, branding and motivational speaker, who provides brand consulting services to a diverse roster of businesses, including several Fortune 500 companies. John’s entrepreneurial flavor is a cross between hip-hop mogul Russell Simmons and real estate tycoon Donald Trump, who transformed their core business knowledge and personalities into results in other industries and mediums.
(Portfolio.com) — You have to be able to describe your brand in three words, says Daymond John, one of the co-founders of the successful apparel line FUBU and part of the panel of tycoons on ABC’s Shark Tank.
“If it’s BMW, it’s fine, German, engineering,” John says. “If it’s TBS, it’s ‘we know drama.’” When asked to describe Brand Daymond, the 41-year-old simply says “thinker, morality, determination.” The thinker element he attributes to his mom, who encouraged him “to think big and keep an open mind.” The morality aspect he learned the hard way by hanging out with a less-than-savory crowd growing up in New York City. And determination is one that others use to describe him.
(BrandWeek) FUBU, a clothing brand that hasn’t been widely available in the U.S. for the better part of a decade, is back with a new name and viral campaign riffing on Apple’s “I’m a Mac” ads.
Now known as FB Legacy, the brand has loaded the videos on its Web site. The digital-only effort spotlights the new brand identity and clothing collection as “sportswear for the modern man that will compliment any wardrobe,” said FUBU founder Daymond John.