All Articles Tagged "Forrester"
Forrester’s 2012 State of Consumers and Technology Report came out this week, highlighting that nearly one-fifth of US consumers now own a tablet. In the US, 19 percent of consumers own at least one tablet, Engadget reported, which is about twice the percentage who said the same in 2011.
But while tablet ownership is up, the percentage of US adults that access the Internet at least once a month has stabilized at 79 percent. However, those consumers that do go online are more likely to do so on a daily basis. According to TechCrunch, Forrester found that 84 percent of US online adults use the Internet daily.
So who are the 21 percent of consumers who don’t go online, not even once a month? Naturally, it is older consumers. According to Forrester, “Gen Y” consumers are most likely to use their smartphone to go online, and the younger “Gen Z” consumers use the Internet wherever—more than 80 percent access the Internet outside the home.
However, consumers over the age of 67 are the slowest to adapt to new technology, though according to Forrester, 64 percent purchased a product or service online in the past three months. Also, about 20 percent of consumers ages 56 to 66 use mobile Internet regularly.
While the older consumers have larger hurdles to overcome when it comes to technology usage, the Forrester report shows the growth in various forms of digital tools, including tablets, digital cameras, connected TVs, and mobile Internet, have helped bridge that gap.