(Black Enterprise) — Its name may also begin with a “B”– like “black”–but Bounce TV executive Will Packer warns viewers not to mistake his new network for BET. Bounce, he says, will be different.  Sure, its target audience is also African American, but Bounce distinguishes itself from Black Entertainment Television, Centric and TV One by its potential reach alone. When it debuts this fall, the Atlanta-based channel, which estimates it will reach 50% of US households at launch (and will grow as it establishes distribution deals like the recent one inked with Raycom Media), will be the first free broadcast network of its kind–a relief for those who can’t afford cable.  “We are working to make Bounce available to everyone,” says Packer,  the network’s chief strategy and marketing officer, of the plans to broadcast programming on the digital signals of local television stations nationwide, which allows viewers free access to the content.

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