All Articles Tagged "Fashion"
Did you see the Billboard Music Awards this past weekend? The old-fashioned rules say no white before Memorial Day and after Labor Day. But stars have been killing it in white for months and ignoring the rules.
With social media sites playing a larger role in influencing fashion trends, Google’s fashion and luxury teams are working with major brands and retailers to influence fashion trends. Brands like Calvin Klein will incorporate Google’s fashion planning and forecasting in order to determine what’s hot and what’s not. And companies that fall under “fast fashion,” such as H&M or Forever 21, will be able to research how a trend is gaining momentum and mass produce an item for a cheaper price.
Lisa Green, who heads Google’s fashion planning and forecasting, thinks her team serve as “powerful digital consultants for our brands, not just somebody they can talk to about what ads they can buy online. They can say, ‘Google has identified this as a trend, and we have six weeks to get this out on the racks.’ ”
Google Shopping is able to track how consumers are responding to the latest designs or fashion trends by gathering information as people search, compare prices and shop online. Trevor Davis, a consumer product expert at IBM, says this data in valuable to fashion brands and retailers. “People tend to make trend predictions based on a very limited number of observations, and that’s very hit and miss. The ability to detect trends very early on before they really become noticeable, and to follow them, is invaluable,” he said.
A separate but equally important factor is whether a celebrity wore or promoted the item on their social media platforms. When the Kardashian sisters dutifully wearing their waist trainers while they work out, the corset-like shapers are in full demand,. They can range in price from $20 to hundreds of dollars. Also, sales for jumpsuits have increased, after Solange Knowles-Ferguson wore a white jumpsuit to marry her husband Alan Ferguson last November.
Google’s fashion trends data has helped Southern and Western cities not known for fashion trends to take a place on the map. The owners of the Tulle Skirt Shop in Utah have seen a tremendous growth in their sales as tulle skirts gain popularity. Co-owner Sherene McClellan believes the trend comes from rural Utah women shifting from sultry looks to more feminine, romantic clothing.
While much of the focus here has been on the big names, small labels and boutiques also see the benefits of Google’s fashion activity. Technology helps even the small guy gain recognition for particular styles and compete in a larger fashion market.
Is armpit hair taking back Hollywood? Miley Cyrus is the latest celebrity to surprise her fans with her choice to let it go and let it grow. And she’s not alone. These celebrity women who don’t shave say there’s nothing wrong with going au naturel — even in front of the cameras.
What can’t these stars leave home without? Read on as celebrities reveal their red carpet essentials.
Thrifting may be just another form of shopping to some, but for others it can be pretty intimidating. How do you know if something borrowed is in good shape or what’s a good price for something used? We don’t have the answers but thankfully our sister site, StyleBlazer, does and they’ve put all the info in the simple thrifting tutorial video above. Watch, learn, and most importantly, happy shopping!
Tonight, we sadly say goodbye to “Empire’s” Cookie Lyon until the next season of the hit Fox show, but we want our favorite character to live on. And what better way to fully embrace the spirit of the fictional boss than via your wardrobe?
Everybody knows Cookie’s style is fierce and we’re going to show you how to stunt like Cookie Lyon on any occasion. Yes, boo boo Kitty! No matter if you’re heading to brunch, work, the club, or just lounging around the house, Kela’s Kloset creator Kela Walker has a Cookie Lyon-inspired look for every outing. But don’t just take our word for it; watch her stunt with her style tips in the video above and then head over to KelasKloset.com for the details on where to purchase all the items. Happy shopping!
Still Breaking The Color Barrier: Rihanna, Lupita and Other Celebrities Who Accomplished Fashion Firsts
Congratulations Rihanna! The Baijan beauty recently became Dior’s first black spokesmodel. And as we celebrate Ri’s major win, lets take a moment to appreciate other women who accomplished fashion firsts.
A Black Mecca is a city where a good amount of African Americans live and thrive in the community on a daily basis. When you hear of a Black mecca you always think of places such as Atlanta and DC but in this segment, Goapele gives us a tour of her hometown Oakland, California. We are encouraging locals to support and celebrate small town businesses in the area during black history month!
Click here to see our editors tour St. Louis.
For more information on the places that were featured in the segment see below:
530 18th St.
Oakland, CA 94612
901 Washington St.
Oakland, CA 94607
45 Grand Ave.
Oakland, CA 94612
1035 7th St.
Oakland, CA 94607
As we settle in to Black History Month, the fashion world is taking note of iconic African American women who not only influenced society’s style of dress but also transformed whole communities through their art and their voice as civil rights pioneers. Style Influencers Group founder Christina Brown along with Alexis Felder (from our sister site Bossip) and Jessica Andrews came up with the idea to recreate these icons as part of a #WeAreBlackHistory campaign and did so with a group of the top Black female style influencers around, which includes Danielle Kwateng, Senior Editor of our other sister site, StyeBlazer.com, and our girl Kela Walker from “Ask a Black Man,” just to name a few. Check out a few of the stunning photo recreations below and head over to Elle.com for the full spread.
Who was hot and who was a hot mess when it comes to Grammy red carpet fashion? Watch the video and tell us.