All Articles Tagged "exercise"
In 2 Years, Millennial Brittne Jackson Has Built An Online Fitness Business. Here Are Tips So You Can Do It Too.
You may know her from her popular fitness Instagram account as Brittne Babe. Over the past two years, the 21-year-old New Jersey native, Brittne Jackson, has grown her platform from one that offered free workout tips and documented her personal fitness transformation to a growing online fitness coaching business where she has assisted clients with meal planning and fitness training.
We chatted with Brittne about her entry into the fitness world, business challenges and successes, how others can get into the industry, and her future goals.
MadameNoire (MN): What inspired to start online fitness coaching?
Brittne Jackson (BJ): When I started two years ago, I was 18 going on 19. I was a freshman and put on a lot of weight. I wasn’t huge, but I wasn’t as slim as I used to be. At that point, I reached out for help but it didn’t work out well. I figured out how to do everything on my own. I researched everything and took classes while at school.
I started to put my social media to good use documenting my journey. People were asking me for help [so] I made an email account and helped people daily for free by giving out meal plans, video guides, recipes, and tips. I stayed up all night. My mom was like, “What’s going on here?” She told me that I can’t do everything that I’m good at for free. That’s when I began to [build my business.] My mom helped me a lot. She had to leave her job because I didn’t know what I was doing.
MN: Instagram was a big driver of your business growth. How can others build their following and customer base?
BJ: When you think of Instagram, you think of things that are visually pleasing. Before I was in fitness, a lot of my photos were of fashion. I got about 40,000 followers in a year based off that. When I transitioned into fitness, I kept it bright. It was more about fitness and helping others. That’s what attracted the crowd.
If you want to grow your following, be yourself. You can’t look at my page and say you are going to do everything that Brittne does. Your social should be a combination of everything you have to offer. Show off workouts, your progress, and others that you’ve helped.
Do your best to network within the fitness industry with people who have similar followings. Share with them. Get some of their followers who may not be consumers but may be looking for something that you have. I built my following based off sharing with other fitness accounts. I asked everyone. A lot of people will say no. Others will want to charge you. Some people do pay to get featured, which is fine. You would consider that using a marketing budget. My mom and I market through social networking. We have a small budget set aside for fliers. For the most part, everything is through social networking, our website, and word of mouth. If you have the money put aside and don’t have a big following, then you should invest in features.
MN: What were some of the challenges you faced when building your business?
BJ: One of the challenges was just trying to break into the fitness industry being an African American, a teenager, healthy, and athletic. It’s weird to certain people. The main features are usually the White chick, slim with abs, big legs, a nice butt… “sexual fitness porn” as I like to call it. I was none of that. I had a huge male following prior because of the fashion Instagram I had. The girls who followed me were into the same type of things. It was hard for the Black community to accept it at first. It was also hard for the fitness Instagram society to accept me. They wouldn’t do shares with me. It was unheard of for a Black girl to get into the fitness industry.
I’ve gotten a whole lot more respect within the fitness industry. They understand that this is not just a phase that I’m going through. My followers are very diverse now. In the fitness industry, everyone’s like “I’m better. I train better. I work harder. You have more followers. That’s not fair.” I don’t work too well with senior fitness people.
MN: What are some of the services you offer?
BJ: I’ve been doing meal plan and online training since I started. My meal plan program is based around a healthy balance of all food groups. I calculate how much a person should have based on their height, weight, and level of activity. It’s all about portion control. We have weekly check-ins. I give them tips.
I also have online training, where I send them training routines they can do. As they progress through the program, I add more based on how they do. I started to introduce workout video guides. Nutrition is where it starts. A lot of people want to know about good exercises for back fat, how to build a butt, etc. Everything is about nutrition: how much protein, carbs, and fat you are getting with exercise.
MN: How have you developed as a businesswoman since you started two years ago?
BJ: I’m definitely still growing. I’m 21, live at home, and commute to college every day. It’s pretty tough. This business has made me more organized and focused on my goals and what I want out of life. It’s made me better at school. My studies used to suffer. At this point, I’m only seeing myself getting better.
MN: Why do you think there’s been such an explosion of online fitness coaches?
BJ: It’s free marketing. You don’t have to pay a dollar to market yourself. The money that you are bringing in, you are not putting out.
MN: What makes you stand out then?
BJ: I’m pretty strong. I can do pretty much what any guy can do. Also, I’m actually helping people. It’s not just a butt shot where I’m getting crude remarks. I can count on two hands how many crude emails I’ve gotten since I got into the industry. I try to keep my page as professional as possible.
MN: What tips would you give to a women of color trying to break in to the online fitness world?
BJ: Don’t get butt naked on Instagram. You don’t have to take pictures in your panties. You don’t have to concentrate on butt workouts. Have personality. Be yourself. Training is not just about how many push ups you can do. Don’t be rude. Be sensitive and positive.
MN: What needs to be done within the Black community in order for individuals to have a more encouraging outlook on fitness and wellness?
BJ: It starts at home. My mom got into nutrition about 10 years ago. She pretty much threw everything out. At first, I was pissed. Eventually, it changed my lifestyle.
As adults, we need to have awareness about any issues that are going on internally. Get your physical. You will get a full report of what you need to work on. Don’t just do it for yourself. Do it for your family as well. Knowing what’s going on inside your body is number one. Heart disease is a silent killer. You may think you are fine because you are skinny. My cousin is 110 pounds but she is on the highest dose of blood pressure medicine because she likes to eat salt.
When I do my sessions, I always ask when was the last time you had a physical. It’s very rare that my clients say this year or last year. It’s usually a couple years ago.
MN: What keeps you going?
BJ: This is both me and my mom’s lifestyle. This isn’t something that I do part-time. This is how we eat every day. We go to the gym. We meal plan. We like doing that. It’s not a punishment. I like going on Instagram and taking pictures. We like teaching our friends and talking to them about fitness. We like people asking us if we’re sisters. We do this full-time meaning from when we wake up until we go to bed. We spend our entire day putting together different ideas, workouts, programs, and videos.
Are you sitting down now? Most of us spend the entire work day sitting down. In addition to this, we come home and sit on the couch for a few more hours In fact, we spend half of our lives sitting down. And it just isn’t good for your health. It’s bad for two reasons.
“Number one, sitting all day goes against human biology and evolution; number two, sitting all day is literally killing you,” reports Elite Daily.
Humans are unique in that we are the only animal species that has the same capacity to walk on two legs and use their hands as we do. Sitting down all day may actually be stunting our evolution since we are not making use of all our functions.
And it’s negatively affecting our health. Studies have shown that even if you exercise, sitting down all day increases your chances of dying early from disease or other health problems such as heart disease, diabetes, and cancer.
According to one study that followed 92,000 women for 12 years, those women had a 12 percent increased chance of dying from nearly any health condition if they sat for 11 hours or more each day. And, they had a 27 percent increase of dying from heart disease and a 21 percent increase of dying from cancer, reports Elite Daily.
And sitting around at home watching an average of six hours of television each day can cut five years off your life, according to another study.
So what to do? Stand more. Instead of sitting on the bus or subway on your way to work, stand up for the trip. At work, take breaks and walk around. You could eve go as far as using a standing desk. And try watching TV standing up for a bit. Better yet, skip the TV viewing and hit the gym.
When my new friend suggested that I go hiking, I thought she was mad.
I am not Reese Witherspoon and this is not the film, Wild. The only hike I have ever been on was on the trails in the Wissahickon in Philly (which are beautiful by the way). And the longest hike I have ever been a part of was when I didn’t have enough bus fare to get me from downtown Philadelphia to my house. Now she wanted me to scale a mountain with her in the Southern Drakensberg part of South Africa.
She must be mad.
Plus, we all know that Black people don’t hike.
She laughed, “That’s madness. I’m Black and I hike.”
I gave her a massive side-eye. “You are an Indian from Calcutta and you live in Canada.”
She laughed again, “But in South Africa, I’m considered Black so there is that.”
Okay, questionable racial designations aside, there was just no way she was getting me out on the trails. As stated earlier: Black people just don’t hike. It has always been an unwritten rule – sort of like, White men can’t jump or dance or have bad credit. The point is that for many of us, hiking is not something we consider a good time. We like beaches and hot water in warm hotel rooms and room service; none of which exist out in the wild. A hike for many of us is climbing the stairs to the second floor of a home after getting a glass of soda out of the refrigerator. The only use many of us have for a Land Rover is to transport our friends and all of the fresh new gear we just picked up from the mall. And as for camping, that’s what we do in front of the television when Empire comes on.
In fact, not one of history’s greatest land and sea explorers, including Lewis and Clark, Marco Polo, and even Dudley Do-Right, the Canadian ranger from The Rocky and Bullwinkle Show, are Black people. And according to a recent survey by the Outdoor Foundation, out of the 142 million people who enjoyed outdoor recreation in 2012 (that is up by 800,000 since 2011), 70 percent of those people were White people.
Not to bring our ancestors into all of this, but I’m convinced that Martin Luther King Jr. did not march and Huey P. Newton and Malcolm X did not fight the power so that I could go “roughing it” out somewhere in the dirty wilderness. That sounds too much like oppression to me.
“What about the San people who have lived along those trails and mountains for at least a century? They’re Black and basically they hike.”
But I’m a city girl who freaks out when I see a mouse or even a roach. What am I going to do when I cross paths with a snake? Or worse, a serval cat (wild cat) or jackal? Also, what do I wear? What do I bring? I don’t even have the right gear. The only shoes I brought with me to Africa were a pair of Pumas, which I do Zumba in, and a pair of Betsey Johnson fashion boots, which aren’t exactly functional, but look damn good with a short skirt. I felt totally unprepared for this journey, especially compared to everyone else who was all geared up. I did not have the time nor money for such a trip.
And as noted in the Outdoor Foundation’s report, I had a good reason to feel that way. While lack of skill and a general lack of interest remain the top two reasons why people avoid outdoor recreations like hiking, the cost associated with these activities is not that far behind. The average annual salary for someone who participates in outdoor sports, like hiking, is above $75,000 a year. You would need to make that much to pay for all the expensive gear needed for such excursions. A good pair of hiking boots can run you a couple hundred dollars. And let’s not forget backpacks, weather-proof clothing, tents, walking sticks, hiking tours guides, and other camping gear necessities.
And then there are the park fees. Most national parks and conservatories require permits for entry. These fees may be necessary to help pay for the upkeep of these beautiful landscapes, but they can also act as a deterrent to a family on a fixed income – like myself. When you consider all of that, you can kind of understand why many people think hiking is a rich – and White – person’s sport.
“You don’t really need all of that,’ she said. “Just throw on some comfortable shoes and warm clothing. You can’t let what we’re supposed to do and have stop you from having this experience.”
Another great point. At best, I would have a good time doing something I had never done before. At neutral, I would have a nice quiet weekend sitting cozily in a log cabin by the mountains while my friends hit the great outdoors. And the worst thing that could happen is that I would fall off a ridge and get my arm stuck between two boulders, only to have to chew it off after 72 hours of being trapped by my lonesome.
However, in the words of Drake, you only live once and that is what I intended to do. YOLO.
There were five of us who decided to hike through to the Sani Pass trails in the KwaZulu-Natal province of Southern Drakensberg. As no surprise to me, I was the only non-Indian Black person who took part in the hike. In fact, upon our arrival at both the park and the lodge, I would be the only Black face seen for miles, with the exception of domestic help and lodge staff, who lived a ways away. Not only would I have to endure an entire weekend of White people smiling awkwardly, but I would also have to endure curious stares from some of the Black people who wondered what the hell was I doing out there with those crazy White folks.
The lack of Black faces – both indigenous and foreign – reminded me of the scene in Darkest Austria, a great mockumentary that harpoons the National Geographic anthropology specials on tribal cultures. In the mockumentary, ethnologist Kayonga Kagame points out the peculiarity of White people hiking, or basically walking through the wilderness, as recreation. Basically, he notes that indigenous folks do not walk long distances in rough terrains for fun–they do it out of necessity.
And yet there was my Black behind, standing at the mouth of the park about to go hiking. For a second, I thought about turning around and “hiking” back to the lodge. However, when I saw the park itself, every fear I had in me seemed to vanish. To say that the park was absolutely beautiful is an understatement. It was definitely something I had never seen in Philly or anywhere else in the world I’d traveled to for that matter. There were plush green mountains and clear fresh water so clean that you could drink right from the stream. There were big blue skies and fluffy white clouds. And then there was the silence. No car horns, no loud conversations coming from cell phones and no blaring televisions dishing bad news. The only “noise” to be heard for miles was the chatter of crickets and other critters. I swear, if God decided to have a vacation home on earth, I’m certain it would be in Sani Pass.
We walked down the trail, along the river and then up a mountain to get a closer look at a waterfall. It was a tough climb, but surprisingly, not too difficult. Those years playing Billy Elliot in Zumba class really helped to increase my stamina. And in spite of not having on the “right” gear, I was still very comfortable. In fact, the only time I fell was when I took off my Pumas to wet my feet in the river.
Over the course of one weekend, we hiked on three separate occasions. One of those times, I even worked up the courage to hike by myself. We saw lots of mountains, waterfalls, rivers, and ancient rock wall art, drawn by the Sans people hundreds of years ago. We also saw lots of baboons, elands and funky insects too. Don’t worry: they stayed far away from us. Apparently they were more scared of me than I was of them.
The final day of our trip, we hiked for seven straight hours. Although we didn’t reach our goal, which was a special rock formation at the very top of a large mountain, I finally understood what hiking was about: It’s never about the destination, but how you survive and manage the journey. I also learned a lot about myself, mainly that I am a lot stronger than I thought I was, physically as well as mentally.
There were also some things I learned about the hard way: like the benefit of wearing long pants and hosing yourself down with mosquito spray. My legs look like a winning game of tic-tac-toe…
It’s not your imagination. Dieting does get harder every year — unless you know how to tweak your diet for your age. Read on for the most common diet traps at any age and how to beat them.
Working It Out is a new health/fitness column chronicling MadameNoire Deputy Editor Brande Victorian’s journey to drop the pounds and get healthy.
In October I had the bright idea to chronicle my weight loss journey in what I intended to be a bi-weekly column called “Working It Out.” Since then I’ve only written two articles, one of which wasn’t even about me. (I know, I’m trifling.) But, the good news, is I didn’t not write the column because I fell off the weight loss wagon. In fact, I’ve been going pretty strong and five months later I can happily report that I’ve dropped 54 pounds.
Praise be to sweet baby Jesus and my new waistline.
I had some very emo thoughts about this milestone that I planned to share when I initially mapped this article out in my head this morning, but right now why I made the decision to lose weight doesn’t feel nearly as important as the fact that I have and, as a result, finally understand the mantra my best friend has tried to ingrain in my head for years and my personal trainer reiterated months ago: None of this is really about me.
My goal when I signed up for yet another gym membership October 3, 2014 was to lose weight after a health wake up call and to be snatched by my 30th birthday in May — emphasis on the latter ‘cuz… you know. Within about nine weeks I dropped 15 pounds and then hired a personal trainer to rev up my results — and because I know myself.
This isn’t my first time losing weight; it is, however, the first time I’ve lost more than 50 pounds. In fact, the three times I recall losing any significant amount of weight before, it was always somewhere between 44 and 48 pounds and then I’d be feeling good about my results and slack off like, Oooh Popeyes! and then my waist was like, Ooooh you tried it! and within nine months to a year I was back at negative square one, having gained back more than I lost.
I’ve already talked about the emotional journey personal training has taken me on, though I likely didn’t give enough credit for the difference being accountable to someone every.single.day. has made on my results. Even when I lost nearly 50 pounds before, never did I do so in this amount of time, nor go to the gym and monitor my food as consistently. And though up until now a big part of staying on the straight and narrow has been fear of the wrath of my trainer, I now feel a sense of accountability to every person who’s taken note of my results and even more so to those who have been inspired by my journey.
My trainer has a thing for kettle bells and one session about a month ago after unsuccessfully begging him not to make me do a particular workout with them, he told me, “Inspire people with your swings.” I rolled my eyes, sure no one would find anything inspirational about me huffing and puffing as I begrudgingly heaved 16 kgs in the air. And yet last week I swung a 20 kg kettle bell and a man actually came over and hit me with a fist pound, acknowledging what a big deal it was for me to be able to move that much weight and telling me he can see how hard I’ve been working.
That incident was just one of several motivational moments that’s happened over the past few weeks (and months even) as I realized people aren’t watching me in the gym because they find my struggle amusing. They see me putting in work and feel motivated to do the same and tell me as much. (Basically trainer was right about yet another thing.)
Most of us work out at gyms among people who look nothing like us, and never have, so their words of encouragement and assurance that we can do what they haven’t had to (i.e. drop pounds) hold little weight. Even though we proudly proclaim, “Black Girls Workout Too!,” what I needed was an “Overweight Black Girls Workout And Lose Weight Too” slogan when I first started. So, I posted these progress pictures here to let anyone of you out there hesitating to start, and doubting that you can succeed, know that weight loss is possible and the 1-2 pounds per week it’ll take you to lose weight is essentially an overnight process in the grand scheme of things. The time will pass anyway, you might as well spend it improving yourself as it does, because you can.
*If there’s anything you want me to touch on in future “Working It Out” columns let me know in the comments section.
Ten weeks ago I signed my life (and a good portion of my money) away to a personal trainer. I’ve always wanted to hire someone to put an end to my cyclical weight gain/loss pattern every few years, but the truth is I had no idea what I was getting into when I put my signature on the dotted line. Twenty-nine pounds down, I can say without a shadow of a doubt that hiring a trainer was one of the best decisions I’ve made in my life; however 29 minutes into my first real session my thinking was more along the lines of “f*ck this.” So, to help you get over the hesitation of hiring a trainer or the mental hump that might make you think you can’t handle the pressure of the experience, here are nine things I wish somebody told me before I took the plunge.
It’d be nice if everyone had hours to devote to the gym every week, but let’s be serious: for most of us, that’s not gone happen. Luckily, our sister site, StyleBlazer, has our backs. They reached out to Xtend Barre studio in Brooklyn to get a few tips on toning on a time budget and that’s when they came up with this killer 10-minute total body workout to get you toned in no time — literally.
Check out the video above with Xtend’s certified barre instructor and get ready to build those biceps, butt, and thighs.
If you vowed to join a gym and lose weight for your 2015 New Year’s resolution, here is some advice that could save you a few dollars when joining a gym.
First, play hard to get. There are a ton of gyms around to choose from, so when you go in and hear the sales pitch don’t act interested. In fact, walk away. The gym will most likely call or email you with a better deal, reports Business Insider.
Ask for the gym to let you forgo the initiation fee. Paying in advance for the entire year will also save you a few dollars.
If you’re a student, see if they have a special rate for you. And some will offer a military discount as well.
And don’t be in such a rush. Usually the spring and summer months have lower rates. If you don’t want to wait, Business Insider suggests you “sign up in the middle of the month, as for the remaining weeks free and have your membership start the following month.”
Lastly, if you can’t get any sort of discount from the gym, ask them for a few perks such as a personal trainer or massages for free.
Given the time of year, you’re probably hearing a lot about gym memberships these days. It’s a big business, with lots of people paying lots of money to gain access. And there is a new gym trend emerging, sending prices through the roof. But luckily there is a counter gym movement going on as well — gyms that cost just about $120 a year are also seeing an increase.
For example, the high-end CrossFit has gone from 13 affiliate gyms in 2005 to a whopping 10,000 today. In Manhattan, CrossFit will run you about $2,500 annually. “High-end gyms catering to individuals with intensity and ample disposable incomes are proliferating, particularly in urban markets. The infamous and fast-growing SoulCycle costs an eye-watering $34 a class,” reports New York magazine. If you worked out four times a week for a year, this would cost you an incredible $6,000 annually.
On the opposite end of the pricing spectrum, Planet Fitness has more than tripled its number of locations nationwide. According to an industry report by IBISWorld, “From 2010 to 2014, many small, low-cost gyms with few amenities and month-by-month contracts have fared well. Poor economic conditions, coupled with many consumers continuing to be budget conscious over the period, have caused new trends to emerge.”
Most experts say to skip the middle-market gyms, where monthly fees were about $80 and drop-in fees about $10. Mainly because most gym goers at these gyms don’t go consistently enough to make the price worth their while. According to one study, gym goers went “so infrequently that 80 percent of the monthly members would have spent less if they’d just paid for dropping in. Only 1 in 10 or 20 went three times a week; about 1 in 4 people on a monthly or annual contract only went once a month,” reports New York.
If you skip from going to Planet Fitness, where you’re only shelling out $10 a month, it won’t be as much of a financial loss.
In fact, most gyms have built their business model around the fact that most people pay but don’t go. “Gyms have way more members than they can actually accommodate. Low-priced gyms are the most extreme example of this. Planet Fitness, which charges between $10 and $20 per month, has, on average, 6,500 members per gym. Most of its gyms can hold around 300 people. Planet Fitness can do this because it knows that members won’t show up,” reports NPR.
From less intimidating designs to annual contracts that make us feel better about making the commitment to go to the gyum (even if we don’t actually show up), health clubs have become experts on member behavior and use all that knowledge to get you to sign up. Even if showing up becomes the problem.
And when we finally realize that hey, we’re wasting money, the gym will offer an incentive to keep you. “Planet Fitness has bagel breakfasts once a month and pizza dinners. Those are its busiest times. It also has massage chairs. Other gyms have mixers and movie nights and spa treatments,” reports NPR. And get this, those who sign up but don’t go to the gym are actually helping keep te costs down for everyone. “People who don’t go are subsidizing the membership of people who do. So, if you don’t work out, you are making gyms affordable for everyone,” reports NPR.
So have you hit the gym yet in 2015?
If your boss suggested that you lose a few pounds, would you think she had stepped over the line? Well, don’t be surprised if your boss soon asks you to shed some weight.
“Seeking to make a dent in the intractable problem of obesity — a condition affecting roughly one-third of U.S. adults and costing companies more than $73 billion a year, according to researchers from Duke University—businesses are experimenting with new measures to encourage workers to slim down,” reports The Wall Street Journal. Some firms are offering workers wearable fitness trackers and competitions on social apps, paying for weight-loss surgeries and drugs, as well as providing mental health counseling to address eating issues.
Over at L.L. Bean Inc.’s Bangor, Me. call center, they gave employees biometric screenings that found that nearly 85 percent of employees were overweight or obese. So the retailer enrolled 24 employees in a yearlong pilot program of exercise classes, nutrition coaching, and emotional counseling, all during paid work hours.
Workers who participated lost 15 pounds on average by the end of the year. The company is now doing a 16-week version of the program in other locations, with similar results.
Such fitness programs actual benefit the companies financially. Getting obese employees to normal weight, or even overweight, can save employers an average of nine percent of the money normally spent on health care or lose in productivity due to employee sick time, according economist Tatiana Andreyeva at the Rudd Center for Food Policy and Obesity at Yale University.
Already about a third of companies offer weight loss programs, and another seven percent are planning to offer one in the next 12 months. Also nine percent of firms offer insurance-premium discounts for participating in a weight-loss program, found a recent survey from the Society for Human Resource Management.
Surprisingly, 38 percent of employers cover weight-loss bariatric surgery for workers.
“A small number of companies are warming to newly approved weight-loss drugs, including Belviq, Qsymia and Contrave, which can cost anywhere from around $50 a month to more than $200,” reports WSJ.
Some companies offer cash incentives to employees to lose weight, which experts say is not a good idea as workers may crash diet before weigh-ins and regain pounds back soon.
Is this all too intrusive?
For anyone who used to work out consistently, but then took a long hiatus, getting back into the swing of things can be a little… interesting. Some things are harder than you anticipated, and you realize that your mind has to catch up with your current body (not the one you used to have or, the one you’re delusional to think that you still have. No shade, I have to remind myself I’m not as small as I used to be every time I go jean shopping, but that’s a different post).
Here are 14 things that tend to occur when you get back to your gym rat ways. Let me know if you can relate, or what you noticed when you start back working out.