All Articles Tagged "EleVen"
Any tennis fans out there? The first big Grand Slam of the season is underway: The Australian Open started on Monday, Aussie time , with the players taking the court while the rest of us were watching the Golden Globes.
Venus Williams has made it to round two, crushing her first round opponent Galina Voskoboeva of Kazakhstan 6-1, 6-0. And what was she wearing to administer this spanking? Why, a design from her own line EleVen. That’s it above. Thoughts?
You’ll recall that Williams took EleVen to New York Fashion Week back in September, so it stands to reason that she would use this appearance for promotional purposes (as well as tennis dominance). Her sister Serena will be playing Romania’s Edina Gallovits-Hall tonight (it’s already Tuesday in Australia), so we’ll have to wait and see what she wears on the court.
We know by now that Venus Williams is a businesswoman as well as an athlete: part owner of the Miami Dolphins (with sister (and recently crowned US Open champ, Serena), operator of Jamba Juice shops across the Mid-Atlantic, interior design and fashion maven with her clothing line EleVen.
The tennis champ gave USA Today a behind-the-scenes look at the preparations for her line’s debut on the Mercedes-Benz Fashion Week catwalk. Over the course of three hours, the newspaper watched as Williams assessed hairstyles and make-up, watched the performers prepare for the evening (a dancer and a yoga practitioner are among the people who will be taking to the runway rather than models) and talked about the EleVen customer.
“It’s about being your best…. and doing more than you thought you could,” she says in the clip, available here.
Separately, but juicy, turns out that Williams has had a secret boyfriend, Miami-based Cuban model Elio Alberto Pis, who is 24 years old, eight years younger than Venus. Actually, I guess it’s not so secret since they were seen kissing at the US Open. But back to Fashion Week…
We’ve never really paid too much attention to EleVen, so we’re surprised that it’s making such a big splash during Fashion Week. Are you? Have you ever bought anything from the brand? If so, let us know what it’s like. Maybe we’ll check it out. Here’s a link to the brand’s website so you can see a little more.