by R. Asmerom

We all know that great entrepreneurs are ones who able to combine passion with commitment. Despite warning about a dire economy, Brooklyn-based business woman Zenobia Dewely did just that, forging ahead with her baking company after discovering a love for baking. Known for its creative cookie creations, her baking company Zenobia’s Sweet Tooth is known for such flavors as peanut butter and jelly, chocolate chip Twix,  and Red Velvet. In a profile in Ebony, the successful entrepreneur talks about the initial reactions she got when she started her business:

Well, when I first started out, I heard, “The economy is bad”, The food industry always fails”, “I don’t think it’s a good idea to quit your day time job”, and “Are you crazy?” Now, some of those same people tell me how proud they are and how delicious my treats are.  They often wonder, how I thought to put a Kit Kat or Snicker in a cookie.  Whatever the case, they have found that I am a crazy cookie lady – crazy about baking and living out my purpose.  Of course, my all time favorite response is, “Can I order more? People are undoubtedly amazed, excited, and satisfied with my treats.

Today, Dewely makes many media appearances to plug her fledgling business and is often referred to as the “The Crazy Cookie Lady,” due to the fact that she can often be found relentlessly plugging her brand. She told Ebony that she goes on celebrity scopes where she goes around New York City looking for celebrities to offer her treats to. Her level of passion for her business has helped it steadily grow since it was founded in 2009, and her advice to other entrepreneurs wishing to follow in her footsteps is as simple as it is practical. “All things are possible if you dream, move into action and believe,” she said.