All Articles Tagged "client relations"
(Huffington Post) — Social media events — from live chats to product unveilings to webinars — are a fun way to engage customers. By leveraging social media, you can create an experience for your existing customers and connect with new customers as well. But there are some best practices to ensure that you are hosting beneficial events that are worthwhile investments of time and resources for both you and your customers. Below are five tips for hosting an effective social media event: Give it a reason to exist: If you are going to have an event, give your customers something really exciting to participate in that they care about. Maybe it’s a chat with your product designers or top executives. Maybe it’s a chance for them to give feedback and access to limited edition products. Maybe it’s information from a respected industry authority. There isn’t a secret formula, other than that it needs to be valuable and relevant to your customers. If you (or your competitors) host a lot of events, keep it fresh and change up the formula.
(Entrepreneur) — Sooner or later, most businesses reshape their clientele for one of two reasons:
- On the proactive side, businesses part with low-profit customers to focus on those who deliver greater bottom-line results.
- On the reactive side, businesses sever relationships with customers whose demands abuse company policies and damage business profitability and morale.
Either way, parting requires effort and finesse.