All Articles Tagged "celebrity advertising"
(HipHopDX) — When the New York Jets met the Indianapolis Colts for one of the NFL’s wildcard playoff games, Hip Hop listeners and NFL fans might have been surprised to see Talib Kweli rapping alongside Nick Javas during a Pepsi advertisement. Kweli wrote a custom rhyme about the Jets, and joined the ranks of Drake, Jay Electronica, KRS-One and other Hip Hop artists who have rhymed for soft drink companies.
(AdAge) — As the most significant event in advertising grows nearer, it will be interesting to see how many brands enlist the endorsement services of celebrities during the Super Bowl. After all, popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it’s expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right? Wrong. Over the course of last year, time and time again we observed incredibly low effectiveness scores of TV ads starring celebrities. From Tiger Woods to Donald Trump, we found that with rare exception, celebrity endorsements were largely ineffective and failed to yield the benefits popular wisdom promises.