All Articles Tagged "cable television"

Could Tyler Perry Soon Have His Own Cable Channel?

August 12th, 2011 - By IndigoBlack
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This has to be the worst news Spike Lee has heard all week!

But for Tyler Perry fans and enthusiasts, it’s great news. Said news of course being that Tyler Perry is reportedly in talks to get his own cable channel. Following in the footsteps of supporter and homie Oprah Winfrey who has her OWN Network (check the play on words too!), according to The New York Times, the channel would include re-runs of Tyler Perry’s successful television shows like “House of Payne” and “Meet the Browns,” as well as a show based around the ever-popular character of Madea. Tyler TV–an insider tells the Times that is a title that’s a work in progress–would be a venture with Lionsgate, which has distributed Perry’s films over the years. The channel would be aimed at Perry’s loyal black female audience.

I’m always happy for Tyler Perry’s successes, and if this channel does indeed get developed, it will definitely be a historic success. I just hope any further shows developed and presented on the channel will be different and innovative. Because…well, sorry, but “Meet the Browns” is just NOT funny…Yeah, I said it.

To get the full scoop on the would-be could-be channel and Lionsgate and Perry’s alleged plans, go to The New York Times.

Oprah Network Beefs Up Programming

April 15th, 2011 - By TheEditor
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(Wall Street Journal) — After three months of struggling to draw audiences, the Oprah Winfrey Network is bulking up with six new series.  Since launching “OWN: Oprah Winfrey Network” in January, the channel has suffered from a lack of fresh content. OWN executives hope the six new series, coupled with four existing shows that OWN is renewing Thursday, will help flesh out the channel’s programming slate before Ms. Winfrey begins appearing on the network in the fall. “We are all learning about the viewers and how we can best serve them,” Ms. Winfrey told advertisers at a presentation in New York on Thursday where she spoke about some of the programming, including a documentary chronicling Chaz Bono’s sex change. “Right now, we’re all about raising this child,” she said, referring to OWN.  The new shows vary in nature, although they are all reality or documentary programs. Some focus on individuals, such the “Louie Spence Dance Project,” which follows world-famous choreographer Louie Spence as he revamps a dance curriculum at a vaunted New York studio. Another program titled “Sweetie Pies” chronicles a family as it works to expand its soul food restaurant empire.

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Debra Lee Discusses Fixing BET’s Image

April 12th, 2011 - By TheEditor
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(Eurweb) — BET CEO Debra Lee says her cable channel has righted the ship in terms of its programming, and she hopes her recent decisions will at least quiet critics.  It’s no secret that BET, including its co-founder Sheila Johnson, has been the target of public criticism for airing shows and music videos that many deem as offensive and degrading to women.  However, over the last few months, BET has exercised its option not to air certain content and has even introduced shows like “Let’s Stay Together” and resurrected canceled CW series “The Game.” In Debra’s opinion, those measures have gone a long way to improving BET’s image.

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Branding Troubles at Oprah’s Network

March 23rd, 2011 - By TheEditor
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(Black Enterprise) — Network officials plan to reshuffle the current lineup in upcoming weeks and, in addition to the initial $10 million used to get the network started, will invest millions more in advertising to loop devoted viewers back in. OWN will move Season 25: Oprah Behind the Scenes—the only show the daytime talk show queen appears in regularly—to Sunday, the largest TV watching night of the week, in an effort to combat waning numbers.  So, how does a network that premiered with 1 million primetime viewers go from stellar figures to 315,000 the following Tuesday and 237,000 at the end of February? Not to mention, OWN’s target audience—women 25-54—are currently only 0.1% of the network’s viewers, a slip from 0.6% opening weekend.

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Comcast Signs Burrell for African-American Outreach

March 19th, 2011 - By TheEditor
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(Black Enterprises) — Only time will tell if Comcast Corporation’s tapping Burrell Communications LLC. (No. 4 on the BE 100 advertising agencies list with billings of $180 million last year) as its African-American advertising agency of record is a step in the right direction for diversity or just a good PR move, industry insiders say.

The selection comes on the heels of Comcast’s purchasing NBC Universal in late January and a series of congressional hearings last year that questioned both companies’ diversity statistics within ownership, management, programming and advertising activities. The uproar resulted in Comcast pledging a few diversity commitments, such as adding at least eight independently-owned and -operated cable networks for minorities–four of which African-Americans will have a majority or substantial ownership interest–and creating a $20 million capital fund to assist minority entrepreneurs along with enhancing minority participation in news and public affairs programming, according to the NAACP.  In 2009, Comcast and NBCU collectively spent more than $1.5 billion in overall advertising but only $6.3 million, or less than .5%, was spent on black media, according to Target Market News. Comcast wouldn’t disclose Burrell’s budget amount.

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Premium Cable Channel HBO Under Pressure to Step It Up

March 11th, 2011 - By TheEditor
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(Wall Street Journal) — HBO, home of popular TV shows including “Big Love” and “True Blood,” is under pressure to recoup lost subscribers and fend off skepticism about its competitive position in a rapidly shifting media landscape.

HBO and Cinemax, Time Warner Inc.’s stable of premium cable networks, together lost about 1.6 million subscribers last year, pushing levels down to an estimated five-year low. Netflix Inc., meanwhile, added nearly eight million, a performance that was widely viewed as evidence that some consumers have an appetite for viewing movies and TV shows through broadband instead of traditional pay-TV.

An HBO spokesman said, “We feel confident about our 2011 business performance,” citing “continued momentum in original programming,” international growth and increased rollout of an online HBO service for subscribers.  HBO and Cinemax increased their revenue last year despite the subscriber declines as the losses came largely from customers who didn’t affect their business financially. That is because HBO still met its subscriber guarantees to its cable and satellite partners.

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What Does the NBC-Comcast Merger do to Black Media Ownership?

January 27th, 2011 - By TheEditor
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(BASN) — The recent merger between Comcast Corp. and NBC Universal is considered one the most significant events in the history of modern media.  Comcast is going to buy 51% of NBC Universal from General Electric for $13.8 billion.   The merger got the attention of the Justice Department and advocates for black media ownership, who feel that such a massive concentration of power is not good for the industry.

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Oprah’s Debut Advances Black Media Ownership

January 3rd, 2011 - By TheEditor
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(Journalisms) — When a flick of the switch Saturday activates OWN, the Oprah Winfrey Network, making it available in 85 million homes, another marker will be laid in the quest for media ownership by people of color.  The new lifestyle channel — called the most-watched experiment in the television industry — will be available in both standard and high-definition on what is now the Discovery Health channel. Discovery will retain 50 percent ownership of OWN, while Winfrey’s production company, Harpo, will control the other 50 percent, according to theStreet.com.

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Oprah Network and Cablevision Reach Deal

December 29th, 2010 - By TheEditor
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(New York Times) — OWN, Oprah Winfrey’s forthcoming cable channel, will be carried by Cablevision, the companies said Tuesday.  The agreement is important because Cablevision was one of the last big gaps in OWN’s distribution footprint, and because Cablevision serves a large swath of the New York metropolitan area. The agreement came just days before OWN’s Jan. 1 start date. Most distributors, like Comcast and DirecTV, already carry the Discovery Health Channel, which OWN is replacing on Jan. 1. But Cablevision did not carry Discovery Health, so it is adding OWN to its cable system. It will be carried on channel 180.

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BET’s Head Marketing Exec Discusses The Network’s Best Year Ever

October 25th, 2010 - By TheEditor
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(Adweek) — It’s barely fourth quarter, and BET Networks is already having its best year ever. The Viacom cable network has seen record ratings growth for the last 18 months and a bigger, wider audience tuning in than ever before on the strength of shows such as “The Mo’Nique Show,” “Sunday Best,” “Tiny & Toya,” “106 & Park” and its signature BET Awards, 2009’s highest-rated non-sports cable telecast and one of 2010’s most-watched events of the summer. But getting to that point has not been easy for the network for Exec VP-Chief Marketing Officer Janet Rollé. As recently as 2007, BET’s ratings were at a standstill and the network was viewed as a risky environment for major marketers like State Farm and Home Depot, who pulled their ads from a reality show called “Hot Ghetto Mess.” Not to mention Procter & Gamble Co., which was urged by watchdog groups to pull its ads from controversial shows (it ultimately resisted).