All Articles Tagged "business"
Each year companies embark on a new mission to entice more customers to try their products. They’ll step up their game when it comes to advertising and even try new marketing tactics in hopes of obtaining their goals. The fast-food industry in particular will be quite busy in efforts to change their “bad food” image. Here’s what you can expect to see in 2015.
As we progress into the year, we’ll keep you up to speed on important announcements.
Productivity isn’t just for the office. These celebs have advice on how to run your life like a business and check the “success” box in your personal and professional life.
Keep A Calendar
How do you live a purpose-driven life? By writing down the path to that purpose. At work, a calendar keeps you focused on what you need to do to get the job done.
A life calendar will do the same. Have you heard of the Seinfeld Productivity Method? Former procrastinators swear by it.
With love and butter. That’s the slogan of Thundercakes, a bakery that serves custom order cakes, brownies, cupcakes, cheesecakes and cookies to the Syracuse University and surrounding community. Thundercakes was founded by Syracuse University senior Courtnee Futch in 2012 when she was only a freshman. Under her direction, the company has won over $20,000 in grant funding and several business and entrepreneurship awards. We caught up with Futch to learn more what inspired Thundercakes, how she manages college and entrepreneurship, business challenges and success, and why she’s on track to rake in millions in the next five years.
Madame Noire (MN): What inspired you to start Thundercakes?
Courtnee Futch (CF): I never had any entrepreneurial goals. A moment of desperation is what launched me into my passion. It was midnight on March 25, 2012. I finally checked my banking account after avoiding it for several months. I had $6.14. I panicked and immediately starting thinking what I could do to make some quick, legal money. The first thing that came to mind was baking. I’ve always been a baker and was self-taught, but joined the culinary team when I got to high school. People already knew me as a baker on campus so it was easy to launch. The first thing that came to mind was Thundercakes because my nickname was the “Chocolate Thunder.”
I made a group on Facebook called Thundercakes by Courtnee. The first thing I made were 40 bacon chocolate rice crispy treats with white chocolate and caramel drizzle. It sold out in under an hour. Everything took off on its own and spread far beyond what I imagined. People have been able to order from a menu and eventually from the website. On the Syracuse University campus, there really isn’t too much as far as gourmet dessert options. That was me. Now I am filling a very specific niche in the marketplace.
MN: You’ve made over $80,000 in profit over the last two years. What processes did you put in place to generate such a profit?
CF: Baking is a very interesting industry to be in because typically there is a very good profit margin when you are running the business the way I run it. By not having a physical storefront location, I am saving so much overhead. It doesn’t cost me very much to rent my kitchen. Ingredients don’t cost a whole lot. Each of the things on my menu, I only make them when people order them. That saves a lot of time and allows me to be really scant with my resources. I take that money and put it to the side for my education and my salary. I’m paying myself, which is something I wasn’t doing at first.
Could you earn more money by staying in the same position? While rare, it is possible. By making just a few simple changes to your resume, job title, or even your facial expressions you can add zeros to your salary pretty soon — either at the same company or your next one.
A recent study pointed to likeability as one of the number one ways you can increase your salary . Employers who think you’ll work well with others and find you generally likable during your interview are more likely to pay you more. So pick up a copy of How to Win Friends And Influence People and smile your way to getting paid more for the work you’re already doing.
From Latina Madre
When it comes to personal finances, many women tend to let their husbands take care of all of it, including mortgage payments, investments and retirement funds. However, with many women now being the breadwinners or raising children alone, it’s time mujeres become knowledgeable in handling money too. While you don’t necessarily need to become the next wolf of Wall Street, it pays to be knowledgeable.
Read more finance news at LatinaMadre.com
Do you have a favorite brand that you wish was still around? Unfortunately in the game of business not everyone makes it. Sometimes the really awesome companies go under while so-so ones seem to find a lifeline. Here’s a look at 10 brands making a comeback along with ones we are kinda happy about not seeing.
As consumers we hold the cards when it comes to who we do business with. If something doesn’t sound right we go to the competitor. When someone treats you horribly, you write a review to warn others. Money, in many, ways is power. Think it might be time to take your money elsewhere? You might want to take a look at these top reasons not to trust a business.
Welcome to our new column “Mommy Mogul”! This weekly article will cover issues of importance to moms who are launching a new business, working a side gig, or managing work life and home life. Is there a topic you’d like us to address? Send your thoughts to firstname.lastname@example.org. And, as always, take to the comments with your feedback.
Show of hands: how many fellow mommy entrepreneurs are guilty of neglecting their romantic life? It’s something that we certainly don’t mean to do but when you factor in trying to grow a business and the never-ending tasks of motherhood, it kinda gets tossed by the wayside. It wasn’t until I caught an episode about date night on Mommy-in-Chief with Laila Ali that I realized, “Shoot, when’s the last time I had one with my husband?”
Dating can actually help your business in many ways. Sure there’s no hardcore scientific evidence but let’s look at the facts here. When you focus the majority of your efforts on your business you can experience everything from burnout to tunnel vision. This is why things like vacations and personal days were created. Your brain needs to rest, your senses need some relaxation, and your romantic life needs some attention. You have to dust off those heels and go out on a date night with a special (or potentially special) someone. Or even your gal pals for a ladies date night.
It all comes down to having balance in your life. “Business owner” isn’t your only title. Too much work and no play could yield success in the future with no one to share it with. Just as we want to build a lasting brand with our company we need to do the same in our personal lives.
All this talk about date night made me think about my life and areas I need to fix. I am an entrepreneur, a wife (happily married for a couple years) and proud mama of a two-month-old. It’s pretty obvious that my time is spread thin with daily responsibilities, but I’m trying not to make too many excuses for not spending alone time with my guy. Even if we aren’t able to hit the town at night because we’re a party of three, we make due by penciling in daytime dates to grab lunch. Our Friday “date nights” consist of ordering in food, having a glass of wine and catching up on the DVR once the baby goes down. I must say this has been our saving grace because we get to stay up a little longer (or until the baby wakes) without worrying about work demands of the next day.
Has the presence of date nights in my life made new business fall out of the sky? No. I honestly never expected for it to and if it did I would bottle up that miracle and sell it to the masses. What date nights have done is give me a freshness of mind and self-discipline to put down my laptop in the evenings to concentrate on things other than my business. At least for me it has done wonders in the productivity department as I feel less wired and more focused on what I need to do. It’s funny to look back on those evenings and late nights when I called myself working when in actuality, I was on a mouse wheel going through the motions of work with a tired mind and body.
And can we talk about the physical aspects of what can come after a wonderful date? Hello, talk about stress reliever people! There’s a reason why so many successful people give so much credit to physical activities. It’s a great way to release endorphins, our bodies’ natural stress reliever.
When’s the last time you had a date night? How has it affected your business?
Tomorrow is the first day of a new month. It also happens to be April Fools Day. Hopefully you won’t fall victim to anyone’s tricks, though there’s nothing wrong with getting in on the action.
Here are 10 April Fools pranks to pull off at work. Just make sure you get the boss’ blessing on some of these to prevent a pink slip from coming your way.
Going to the supermarket these days can be extremely painful with more and more prices on the rise. Some people shell out hundreds of dollars at checkout that can really set a family back when it comes to trying to save, or put those monies towards other important needs. Well pick yourself up and stay hopeful as there’s a positive light at the end of that grocery aisle.
Coupon Mom Stephanie Nelson is known for providing folks with shopping advice that can truly make a difference. With over seven million members of her site CouponMom.com, she is sharing her wisdom and decades of experience with five ways to save at the grocery store. Here are the tips.