All Articles Tagged "business blogs"
By Rhonda Campbell
If there’s one thing consumers need to feel before they buy your products or services, it’s trust. To earn consumer trust you must regularly communicate with your target audience. A professional blog that highlights the specific ways your business improves people’s lives can help you to achieve this. The good news is that you can build an eye-catching business blog in less than an hour.
But you might be on the fence, not confident that blogs pay off. Consider this. Since New York magazine broadened its vertical platforms, including focusing more on internal blogs, it has seen its advertising dollars increase by about 25 percent. The number of unique visitors the magazine receives also jumped by about 22 percent according to Paid Content’s October 17, 2011 “NY Magazine’s Focus on Daily Blogs Leads to Traffic Boost” article. As Michael Silberman, New York magazine’s general manager said, “As readers sample the site’s blogs, we have a chance to convert them to being a newsletter subscriber or an app downloader and in many cases, print subscribers.” This success isn’t just a New York thing. Regardless of where you live, your business can use blogs to generate increased revenues.
(Black Enterprise) — Every small business owner should position his or herself as a thought leader in their industry or arena of business. Launching a business blog can be an important part of any successful entrepreneur’s business strategy to help meet their business goals. The Internet is driven by links and every blog post is a unique listing in Google, so it’s time to establish social proof of your business acumen by blogging. While blogging has been around for a while some don’t know the intricacies of being successful at it. Here are eight basic tips to get you started on the right track.
(Inc.) — Social networking. The big corporations have bought into it. Smaller companies, too. Even independent consultants use Twitter, LinkedIn, and Facebook to do business. It is a great way to get the word out about your product or service. It boosts brand awareness, it builds loyalty, and it attracts and retains customers. But more companies are exploring ways get a bigger pay off with social media. The next frontier of social networking and weblogging is social blogging. This ever-changing construct represents a way of communicating for people who like to inform each other about their daily activities and share common points of interest, according to Wikipedia authors Lambert M. Surhone, Mariam T. Tennoe, and Susan F. Henssonow. This is usually done through continual updates that often include text, pictures, audio, or video.