All Articles Tagged "Bridal"

Wedding Site Expands with Mobile App and Partnership with ‘Real Simple’

January 30th, 2013 - By Kimberly Maul
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Goodies from the website.

Goodies from the website.

There are websites out there to satisfy foodies, crafty folks, television junkies, and, of course, brides. is a search engine for brides that allows them to save content similar to Pinterest and it has joined with Real Simple magazine for a content and advertising partnership.

Real Simple, which has 1.975 million readers as of June 2012, will pull some of’s content into its first-ever online weddings channel, TechCrunch reported. currently gets its content from a variety of guest bloggers, a handful of wedding and bridal magazines, and retailers and vendors. By partnering with Real Simple, the content will be syndicated, getting wider reach overall. The partnership also includes an advertising element, as the Real Simple ad sales team will also work to fill’s inventory.

In addition to this partnership, also announced that it is re-designing its website and introducing a new mobile application.

“We’re launching a brand-new property from start to finish,” founder and CEO Kellee Khalil told TechCrunch. “We had to look at our brand, what it stands for, and how it’s going to translate over time. We’re leaning towards becoming a lot more sophisticated, more modern and more tech-centric.”

The mobile app will be more about browsing, but will also allow users to take photos on-the-go and upload them to their pages.

Therez Fleetwood Makes A Bold Statement With Her “World Couture” Wedding Gown Designs

December 13th, 2012 - By Ann Brown
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Brides to be dream of the perfect wedding dress — one that was designed with only them in mind. This is where Therez Fleetwood comes in. Combining the exotic and romantic, her collection includes everything from lace adornment to African cowry shells. The originality of her bridal gowns has attracted customers from all over the world — Germany, Egypt, Italy, Tanzania, and Australia.

“The Therez Fleetwood bride is a woman looking for cultural nuances in her wedding attire,” says Fleetwood in an interview. “A bride who is looking to walk to the beat of her own drum and make a statement on her wedding day. She is a doctor, a lawyer, a Marine, an artist, and any other bride who is seeking a bridal gown that allows her to be self-expressed.”

Her love of African design cannot only be seen throughout her bridal collection, but also in the book she penned entitled The AfroCentric Bride – A Style Guide, which provides tips for couples who choose to incorporate cultural elements into their wedding. Prior to launching her bridal collection, Fleetwood had a clothing line called PheZula that combined African prints with contemporary Western designs. Her clothes have been considered art and have even be on exhibit at the Museum of the City of New York, the Andy Warhol Museum in Pittsburgh, and at the Fashion Institute of Technology (the college she attended).

As Fleetwood began to expand her offerings for brides, she decided to focus on wedding clothes. “I love the bridal industry. I love being a part of one of the most important days in a woman’s life. I get joy in helping brides find that ‘perfect’ dress that allows them to feel like a queen on their wedding day. My vision for designing bridal gowns has always been inspired by ‘world couture.’ It was through my travels to different countries that I became inspired by the colors, beads, trinkets, artwork and design elements of these cultures,” she explains.

It was a good business move on Fleetwood’s part. The bridal industry is big business. One would thing think the recent economic troubles would lead to simpler weddings for most everyone. But not so found and 2011 Real Weddings Survey. “For the first time since 2008, wedding budgets are on the rise,” said Carley Roney, co-founder of The Knot in a press statement. “In 2011, one in five U.S. couples spent more than $30,000, and 11% spent more than $40,000 on their weddings. Our research shows that couples and their families are less concerned with the economy and are increasingly comfortable investing more in the once-in-a-lifetime occasion of their wedding.” The average wedding budget: $27,021, not including honeymoon costs.

The 2011 BRIDES American Wedding Study found slightly different results. According to that magazine, the average wedding cost is $26,501—a decrease of  a little  more than a 5 percent from 2009 when the average cost was $28,082 but up $8,000 since 2002.

“It is a very exciting time in the bridal industry. Brides have more choices than ever in the planning of her wedding. Weddings are becoming more unique and individualized and can range from subtle and simple, to colorful and exuberant. Couples today are no longer confined to ‘wedding rules’or carbon-copy celebrations, they are adding personal touches throughout the wedding,” notes Fleetwood.

The Knot too found that couples aren’t tied to tradition and are opting for more causal weddings. Fewer brides, says the magazine, are going for the “formal/black-tie” tradition… only 16% went this route, down from 18% in 2010 and 20% in 2009.”

But even though weddings are less formal and more couples are doing their own planning, they haven’t gotten less expensive. “There is a trend towards do-it-yourself weddings. Are the weddings more simple?…. Not really. They are more unique and specialized and capture the true essence of the couple,” explains Fleetwood. “There is so much information offered over the Internet that allow couples the flexibility of planning all aspects of their wedding.  Brides are creating their vision boards, seeking out vendors and coordinating ideas and concepts to pull everything together.”

And of course for every bride, the wedding dress is the most important purchase. The average spent on a wedding dress was $1,121 found The Knot survey. (Brides in Manhattan, the most expensive place to plan a wedding, spent the most on their dresses–$2,403.) BRIDES found the average wedding dress cost to be $1,289, a 20 percent increase since 2009 when the average cost was $1,072. Future brides start shopping for their dress at least nine months before the wedding, states BRIDES.

So if you are getting married next year, there are new trends for spring/summer 2013, reveals Fleetwood. Wedding dresses are no longer white. “Bold reds and pastels have been gracing the runways,” says Fleetwood, whose gowns are sold at her studio in Atlanta and in Virginia at Soliloquy Bridal Couture. “The trick is to find a color that flatters your skin tone and works within your wedding theme.” Dresses fashioned with peplums and beautiful backs are the current rages.

Brides looking for a totally one-of-a-kind look turn to Fleetwood. She explains why, “What makes my collection so unique are the different embellishments that adorn each dresses. I purchase my fabrics and trims from India, Asia, Africa, Italy and Spain. My focus is on creating each dress as a piece of artwork that reflect the essence of each bride who wears them.”

Never This Serious: Brides-To-Be Using Feeding Tubes to Lose Weight Before Big Day

April 18th, 2012 - By Clarke Gail Baines
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Who needs to sweat at the local gym and lose the hard way when you can insert a tube into your body, lose your appetite for more than a week, and lose about 10-20 pounds in 10 days!?

If you really think the latter is a better option, shame on you.

But that’s what some women are doing to help get them in tip-top shape for their big day. It’s known as the K-E Diet. The ultimate in crash dieting, brides-to-be insert a tube through their nose, which runs to the stomach. According to ABC News, they’re fed a constant slow drip of the protein and fat they need, mixed with water that has no carbohydrates, and tops around 800 calories a day. During this feeding, body fat is burned off through a process called “ketosis,” which can still leave your muscles in good shape.

Dr. Oliver Di Pietro, a Florida-based doctor, seems to think the diet is a great and effective way to lose weight, even if it does sound…over-the-top as hell.

“It is a hunger-free, effective way of dieting,” Di Pietro said. “Within a few hours and your hunger and appetite go away completely, so patients are actually not hungry at all for the whole 10 days. That’s what is so amazing about this diet.”

Yeah, “amazing.” That’s the word I was thinking of (no, actually, I was going for crazy.) No need for hospitalization during the process, you just carry the bag around with you and keep the tube in your nose non-stop for 10 days. Aside from some possible uncomfortable constipation and generally bad breath, Dr. Di Pietro says the diet is good to go if you don’t have the time to devote to a strict workout regimen. Except if you have kidney issues, of course. If you do, you should stay far away from the diet.

I understand the want to fit in the gown of your dreams, but I hope women like this put just as much effort into their marriages as they do trying to fit in a dress they’re going to wear for one day.  This whole wedding culture is getting a tad bit insane. I mean, Dr. Di Pietro actually charges $1,500 for this 10-day weight loss plan. Just think what money like that could be used for, but instead it’s being used to help you drastically lose weight to feel good for one day. Is it ever really that serious?

Would you ever consider trying the K-E Diet? Why or why not?

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Ask Taylor, The Wedding Planner: Why White Bridal Gowns Aren’t The Only Option…

April 18th, 2012 - By madamenoire
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By Taylor Lea Thomas


Hey stylish brides! White is no longer the only option. We all remember the lovely Cynthia Bailey’s platinum-colored gown custom made by New York designer Rubin Singer. During New York’s Bridal Fashion Week, several wedding designers unveiled a variety of colors for their Spring 2013 collections. In particular, Vera Wang, the undisputed queen of wedding gowns who has dressed celebrity brides such as Toni Braxton, La La Anthony, Jennifer Lopez, and the Kardashian sisters, among others, opted to not have white wedding dresses in her entire Spring 2013 collection. Here are a few highlights, and who knows, they might give you some ideas for your own gown:







Would you ever consider wearing a bridal gown that’s not white?

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‘Basketball Wife’ Does a Bridal Shoot

December 19th, 2011 - By Brande Victorian
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Say what you want about Evelyn Lozada and Chad Ochocinco, but the “basketball wife” is out to prove that her relationship is the real deal. If the Maserati Chad bought her for her 35th birthday last week didn’t convince you, maybe these bridal pics will.

The Jasmine Brand posted photos of Evelyn looking very picturesque and wedding-bound in a serene photo shoot. It’s a bit early to set the stage for the supposed Summer 2012 nuptials between the couple, but we all know Evelyn marches to a different drum. We’ll have to see if these photos end up in a magazine or if they’re just a publicity stunt. What do you think?

Will Chad and Evelyn really jump the broom next summer or is their relationship just good reality TV?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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