All Articles Tagged "branding"
Don’t act like you didn’t know companies use non-verbal tactics to get you to buy their stuff. You do realize subliminal messages are real, right? Now this doesn’t mean they’ve possessed your mind or anything. But the right kind of marketing has been known to entice consumers. Here’s a look at 10 companies that supposedly used subliminal messages in their logos. See if you can spot them.
Earlier we talked about ways to rebrand yourself for a new career. But what about branding your business?
When it comes to running a business the name of the game is branding because without it there would be no identity. Every company — both big and small — has a brand whether they put effort into it or not. But you need to make sure that brand is working for you and not against you. Now you are probably thinking you’ll need to spend thousands of dollars on an expert to help you. But if you want to save here are some branding tips to make your business successful.
One of the most powerful concepts in marketing is owning a word in the customer’s mind. It shouldn’t be a complicated word, but rather something simple that already carries a great deal of weight along with it.
For example, when you think of the word “safety,” in regards to driving what do you think of? Volvo owned that word forever.
When you think of “overnight,” in regards to delivery what pops up? FedEx usually, despite some recent holiday fails.
This is what owning a word in the customer’s mind can do for you. To achieve this result you’ll need to narrow your focus to a single word or concept. The most effective words are not only simple but also results-oriented. So it is always better to focus on one word or benefit rather than three or four. Once you have a solid footing with one benefit, customers are likely to associate your product or service with a lot of other benefits. A “safer” car implies better design, quality, and engineering.
In making your choice, remember that your word can be related to positive outcomes (cavity prevention), service-related (home delivery), audience-related (younger people), or sales-related (preferred brand).
When you launch a new business, it has to be promoted. Otherwise, who’s going to know about it? Getting people interested is the goal and there’s no such thing overexposure. You won’t need a marketing savant to get people talking about your product. Just use these 15 straightforward promotional tactics to make your entrance to the marketplace.
We’ve seen recently the impact that good marketing can have on a company or a brand. Jay Z has a top album on his hands with Magna Carta Holy Grail in large part because of an effective marketing campaign that coupled technology with his famous name and a good (many would say) album. You could make the same argument for “Yeezus.” Kanye prepped us all with videos beamed onto the side of buildings around the world. People start talking. The anticipation builds.
But you don’t have to be a celeb on the level of a Jay or Ye to make marketing work for you. Every brand — even brand “you” — can benefit from an effective marketing campaign.
Social capital is one’s ability to use their social relationships for productive benefits in their lives, as defined by Social Capital Research. A recent study published in Future Internet discovers how African-Americans use social networks to promote their own social capital and economic mobility.
If you can effectively use your friendships and acquaintances to enhance your career and livelihood, you have powerful social capital. Unfortunately, blacks are disadvantaged in the social capital aspect; their networking with potential employers falls short compared to whites. This is a topic we touched on earlier this month, with our writer saying:
As Ditomaso points out in the piece when you are poor and black, you tend to only network with other poor and black folks, which means that the odds that your network would be able to connect you to the right opportunities, particularly ones that will enable you not to be poor anymore, are relatively slim. To Ditomaso’s point, connections are how most folks nowadays get jobs. That’s because the vast majority of job openings are not advertised – or at least not the good ones. And the only way to tap into the underground job market is if you, for the lack of a better term, have a hook-up.
Researchers delved into two reasons why African Americans have less productive professional relationships than whites. The first reason is fear that the job referral may disappoint the boss; one’s reputation is at stake. Secondly, studies have shown that black managers at Fortune 500 companies simply possess less clout than white managers.
The study indicates that African Americans can use social networks like Facebook and Twitter to promote their name and increase the likelihood of socio-economic mobility. In interviewing about 2,250 African Americans, the researchers concluded that the use of social networking can make up for the lack of social capital accrued by Blacks. African Americans are 44 percent more likely than whites to have more than one profile, which can increase one’s potential of meeting beneficial business contacts and promoting one’s brand.
Ultimately, the study focuses on how blacks can use an online platform to mitigate offline inequality. To increase your personal brand using social networks, check out our useful tips on enhancing your online profile.
Are you using Facebook and Twitter to bolster your career?
Your social media profile could make you or break you. It’s called “branding” ladies! Once upon a time only companies had to worry about their brands. But in the new digital world, individuals do as well. When it comes to online personal or business branding, the creation of social media profiles is absolutely essential regardless of age or your place on the career ladder. Whether you are just trying to get more exposure online, seeking employment, connect with your fans or customers, or working to increase your Klout score, social networking profiles are essential.