All Articles Tagged "Bloomberg Businessweek"

NAACP Blasts Bloomberg Businessweek for Racist Cover, Editor Regrets It

March 1st, 2013 - By Tonya Garcia
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bloomberg bizwk cvrBloomberg Businessweek is under fire for its February 25 cover, depicting a group of crazed-looking minorities in a house full of money.

An illustration published with the headline “The Great American Housing Rebound,” the cover is being called racist by people across the Internet. Now the NAACP has chimed in with its thoughts.

“It’s racist and a mischaracterization,” the organization’s senior director of economics tells New York magazine’s Daily Intelligencer. “They are clearly racializing the issue by having mostly Blacks and Latinos, possibly only Blacks and Latinos, benefiting.”

Now the editor of the magazine, Josh Tyrangiel, says he has “regrets” about publishing it. Of course this is after getting what he calls “strong reactions.” One wonders if he would’ve had as many “regrets” if fewer people complained.

The subhead of the cover reads, “Flips. No-look bids. 300 percent returns. What could go wrong?” Some say it implies that minorities are causing economic trouble.

“The claim that minorities are creating a housing bubble through flipping, no-look bids, and 300% returns is simply not reality,” Yahoo News quotes  from HousingWire.com. “Flipping is a form of fraud and not a typical transaction. No-look bids are not exclusive to Hispanic and African-American investors. No one is making a 300% return.”

Andres Guzman, a Peruvian artist who now lives in Minnesota drew the cover. He’s said in a statement that he made the drawing the way he did because “those are the kind of families I know.” He went on in his statement to call it a “mixed” family.

The online magazine Slate actually got the ball rolling on the backlash with the headline “Businessweek Warns That Minorities May Be Buying Houses Again.” (Which makes you wonder who’s reader the magazine and whether they were shocked.) We looked for the story online quickly and couldn’t find it. Slate writer, Matthew Yglesias, says the story actually makes no mention of minorities. “Obviously, though, as Businessweek well knows someone else on the staff should have been able to see how this was going to look in the U.S. context,” he writes. Seriously.

Apple’s Latest Media Move: Tim Cook Open Up to the Press

December 6th, 2012 - By Kimberly Maul
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AP Photo/Marcio Jose Sanchez

Is Apple putting its CEO Tim Cook on some sort of media offensive? Bloomberg Businessweek spoke to Cook, his first in-depth, wide-ranging print interview since taking the top title in August 2011. Additionally, Cook will appear on NBC’s Rock Center tonight, in an interview with Brian Williams.

In the interview with Bloomberg Businessweek’s Josh Tyrangiel, Cook discussed his personality and dealing with the fame of being Apple’s CEO; the changes the company has made while still holding on to its core values; the Apple Maps debacle; the recent firings of Scott Forstall and John Browett; and Apple’s product line.

“Not allowing yourself to become insular is very important—maybe the most important thing, I think, as a CEO,” Cook said during the interview. “Now fortunately, I think it would be really hard for a CEO of Apple to become insular, but maybe it could happen. I don’t know. But between customers and employees and the press, you get a lot of feedback. The bigger thing is processing and deciding what to put in the distraction category vs. where the nuggets are.”

One major revelation was that Cook, who has spearheaded transparency and charitable programs during his time at Apple, plans to bring some Apple manufacturing to the US in 2013.

“Next year we’re going to bring some production to the U.S.,” Cook told Bloomberg Businessweek. “This doesn’t mean that Apple will do it ourselves, but we’ll be working with people and we’ll be investing our money.”

The news turned around Apple’s stock price today, which had fallen on fears that taxes resulting from our fall off the fiscal cliff would impact how much investors would take home.

But all the talking with the media is surely one more of Apple’s very calculated media moves, like their big events to announce new products. USA Today brings up the ongoing legal battle with Samsung and the onslaught of competition, which, mimicking its iconic logo, could take a bite out of Apple’s market share. Part of the Apple brand was so intrinisically tied to Steve Jobs, now that some time has passed maybe the company is trying to build a stronger bond between the Apple brand and Cook? If that’s the case, will it work?

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