All Articles Tagged "BlackBerry 10"
Just earlier this month, the tech industry was all abuzz with the news that Alicia Keys had been tapped by BlackBerry to serve as the company’s global creative director. But it seems the partnership hasn’t yielded the boost or excitement the company was hoping for.
On the surface it seems like it was looking up for the sagging BlackBerry. Besides the flurry of activity surrounding Keys’ appointment, the company debuted its new BlackBerry 10 smartphones, which are due in the U.S. in mid-March.
But reports Forbes, “sales have dramatically underperformed previous estimates, mainly because of supply constraints and limited support from carriers.” It appears the company is having trouble competing with a host of new Android and Window phones, and possibly a new iPhone expected in the first half of 2013, according to Canaccord’s analysts.”
The BlackBerry 10 phones are so bad that, as Forbes reveals, RIM has revised its sales estimates for the new Z10s downward. They’re now expected to move only 300,000 in the February quarter, down from a previous estimate of 1.75 million units.
Limited supply is one of a few problems BlackBerry is facing, capping the company’s capacity to sell BlackBerry 10 products, reports Forbes. But it isn’t alone in this problem. Apple faced this problem with several of their iPhone models, being unable to make enough phones to meet the demand.
While this has been a problem for BlackBerry in the past, with the new the Z10s and Q10s the demand is low, due in part to pricing. “BlackBerry’s new smartphones cost about the same as their major competitors Apple and Samsung’s competing models after taking into account carrier subsidies,” says Forbes.
Not only are consumers lukewarm to the new models, carriers also are unenthusiastic. According to the magazine, Sprint will only be launching the Q10, while T-Mobile will only commercialize the touch screen-only Z10. Verizon Wireless and AT&T, the two largest U.S. providers, will carry both models.
So what role is Alicia Keys meant to play in all of this? Marketing had better get on this fast in order to leverage Keys’ popularity to generate some sort of something for the brand.
When Alicia Keys was named global creative director for BlackBerry just a couple of weeks ago, people were quick to point out that the singer had declared herself an “iPhone junky” a year ago. During that BlackBerry event, where the BlackBerry 10 platform was unveiled along with two new phones, she joined company CEO Thorsten Heins on stage to crow about BlackBerry.
So what a shocker then that another tweet was posted on her account from an iPhone yesterday.
(We took a quick look and couldn’t find the @Drake tweet she’s talking about here.)
Seems weird that someone would hack Alicia Keys’ account to simply post something about Drake, so we’ll have to share Business Insider’s skepticism on this one.
Do you think this hacking happened? And does it even matter?
Today was a big day for BlackBerry. They have a new name, a new device, and a new global creative director — Alicia Keys.
When we asked in our earlier post whether people were ready to convert to iPhone or Android, we should’ve noted that there already has been one — the aforementioned global creative director, Alicia Keys.
One year ago almost to the date, Business Insider notes that Keys declared herself an “iPhone junky.” And she’s been tweeting away from her iPhone in the past few days.
From the stage at today’s big BlackBerry event, Keys said she’s “going to work closely with the app designers and developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for its future.”
During her comments, ABC News notes, she admits that she “kinda broke up” in favor of another phone “with a little more bling.” She says that she and BlackBerry are now going steady again, but that also means she’ll have to give up her Instagram addiction. The app isn’t offered on BlackBerry.
According to The Verge, BlackBerry is also trying to woo other big names in entertainment, including writer Neil Gaiman and filmmaker Robert Rodriguez, who will be using the device for a new project. A clip about what the company is calling “The Keep Moving Projects” is ready for you to watch after the jump.
We’re barely two months into the year and it’s looking more and more like 2013 will be Alicia Keys’s best year ever! The “Girl On Fire” singer was just appointed as the Global Creative Director of wireless handheld device brand, BlackBerry at the BlackBerry 10 launch event, which took place at Pier 36 in New York City, reports The YBF.
Alicia’s website also features an announcement about the New York native’s freshly appointed corporate position, which reads:
“Just announced today, January 30th 2013- Blackberry appoints Alicia as their Global Creative Director! In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.”
“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to “Keep Moving”: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”
She took to her Twitter page to personally express her excitement.
“Excited 2 jump right in 2 my new role as Global Creative Director of@Blackberry! #BlackBerry10 #keepmoving #forwardthinking,” she tweeted.
This is a really smooth power move for Alicia. I’m very interested in seeing how she’s going to manage motherhood, her new creative director position and promoting the new album. Something tells me she’ll be just fine. She’s superwoman, remember?
Check the next page for more photographs of Alicia at the BlackBerry 10 launch.
Photos courtesy of WENN + The YBF
Oh you BlackBerry… Trying so hard but still in so much trouble.
Research in Motion has renamed its app store BlackBerry World, dropping the App from between the two words. According to Mashable, it’s a rebranding by the company that seeks to acknowledge the music and video content that it will offer with the new BlackBerry 10 mobile platform that’s just days from launch.
According to ZDNet, the BlackBerry 10 aims to bring “excitement” back to the mobile world, with “leaked” images showing a new interface with a new design. The video in the story (it’s in German with a few subtitles) talks up some of the things that the speaker says are improvements upon the iPhone, but it looks a lot like the iPhone as well. The advancements will likely convince those that are still fans of the BlackBerry to upgrade. But the key to regaining market share will be convincing those that have moved on to Android or Apple devices to switch.
Perhaps conceding that it has done better in the area of software than design, there’s word that RIM might be willing to license the software to devices produced by other companies.
“But before doing anything drastic, [RIM CEO Thorsten] Heins said, the company will wait to see how the company’s own devices running BlackBerry 10 perform in the market,” reports the Los Angeles Times. Are you interested in the new BlackBerry 10 device? Would you be more interested if the insides of the BlackBerry were in another device?