All Articles Tagged "armed forces"
On Veterans Day, the US honors its military. And one branch, the Marines, wants you. A new Marine ad is targeting multicultural recruits, including African American women.
Titled, “Fighting With Purpose,” the campaign was created by the advertising and marketing firms UniWorld Group, an African-American ad agency, and JWT. The new ad features 1st Lt. Drexel King, an African-American based at Camp Pendleton, and Capt. Monica Meese, a Latina raised in Irvine and based at Joint Base Andrews, Md.
With more and more African Americans entering military service, the Marines was to attract them to their ranks. “In the last fiscal year, 4.7% of those joining as Marine Corps officers were African American and 8.4% were Hispanic. In the overall force, enlisted and officer, the Marine Corps has 10% African American and 12.9% Hispanic,” reports The LA Times. Women make up about 7 percent of the Marine Corps.
The Marines are responding to what they saw during the election cycle: the changing demographics in the U.S., the LA Times says. “Polling and market research had shown that men and women in the 17 to 24 age group are attracted by the Marine Corps’ tradition of being ‘first to fight,’ but also its involvement in humanitarian missions. Also, minorities and women are interested in being leaders and role models in their communities, according to the polling and research,” the paper writes.
Of the 167,000 enlisted women in the military, 31 percent are black (53 percent are white women). “Black women are enlisting in the military at far higher rates than are white or Hispanic women, and they now represent nearly a third of all the women in the armed forces, a new study by the Pew Research Center has found,” according to an article in The New York Times.
Right now, the Marines aren’t the first choice for African-Americans women. The first military branch of choice, the NY Times says: The Air Force. The last choice: The Marines. “The study also found that women were far more likely than men to serve in the Air Force, but far less likely to join the Marine Corps.”
The first black female Marines enlisted in 1949.
Black women now make up almost one-third of all women in the armed forces–doubling their representation in the civilian female population.
A new study by the Pew Research Center found that of the 167,000 women in the U.S. combined forces, 31% are black. When you look at the fact that white women make up just 53% of the women in the military, but represent 78% of the general female population, that percentage is huge.
Beth J. Asch, a senior economist and defense manpower specialist at the Rand Corporation, suggested in a New York Times article that the large number of black women enlisting is a result of the military’s recruiting practices. She said the military tries to attract high school graduates who are looking for job training, good benefits, and help with college tuition which appeals to a lot of black women.
“That is the group the military targets,” Asch said.
Although overall nearly a third of the women in the military are in administrative jobs, the study showed an increase in the number who were being assigned to combat areas; 24% of women who served since 1990 spent time in combat zones, compared with 7 percent before 1990. Women also represent 14% of the enlisted ranks and 16% of commissioned officers.
Are you a proud member of the armed forces? Do you agree with Beth Asch’s reasoning for why black women make up such a large percentage of the military?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
More on Madame Noire!
- Oh Na Na, What’s My Name? Celebs Whose Real Names Baffle Us
- Different Strokes, Same Folks: Our Favorite Type Casted Celebrities
- Daddy’s Little Girl: Our Favorite Papa’s and Their Little Princesses
- Go The Distance: The Most Desired Destinations To Say I Do!
- Ratchet Relatives That Can Make the Holidays a Hot Mess
- Women Who Stack More Money Than Their Men
There’s just some folks you don’t talk ill about, and the men and women of the armed forces are in that group.
Soulja Boy is learning this lesson the hard way, as he’s attracted a lot of anger and spite for saying “F**k all the army troops” in a video of him posted on YouTube. The 21-year-old was performing a new track called “Let’s Be Real.” In the video, he goes on to question why troops are fighting, and says they should be their “own” man. Questions were floating around as to whether or not it was actually Soulja Boy on the video, but unless you’ve never seen him before, the guy rapping looks and sounds EXACTLY like Soulja Boy.
According to TMZ, retired Marine and current LA County Veteran’s Advisory Commissioner Fred A. Flores (who currently has children in the armed forces) called Soulja Boy “ungrateful,” and said an apology to the men and women fighting for him is definitely in order:
“It’s a very offensive statement… especially with the 10th anniversary of 9/11 coming up. He should apologize to ALL armed forces.”
To see the video, filled with a bunch of N-word dropping, the statement in question, and some questionable rapping skills altogether, click here.