All Articles Tagged "apple"

Apple Employee Bars Black Teens From Store Because They “Might Steal Something”

November 15th, 2015 - By Ashley Monaé
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Khalid Breezy, Petros Smalls, Deebo Ater Abdulahi Haji Ali Mohamed, Andy Gambino Nelson Mahad MohamudSimply Racism, made them apologise tho

Posted by Francis Ose on Tuesday, November 10, 2015


Earlier this week on Tuesday (Nov. 10), a video of an employee barring a group of African-American teens from an Apple store in Melbourne, Australia surfaced.

In the footage that has since gone viral — thanks to the students taking the matter to social media to express their outrage — the employee is clearly seen and heard refusing the male students entry into the store. When they question his refusal he tries to dance around the subject, but finally musters up the courage to say, “I’m a bit worried about your presence in our store.” “They’re just worried you might steal something,” he continues, followed by, “it’s okay.”

The teens appear both shocked and confused by his statement, but due to the color of their skin it’s one that they figured would happen sooner or later as a young black man. What makes you think we’re going to steal something?” they ask. “This conversation is over,” the employee replied insisting that they leave the premises.

Francis Ose, the teenager who recorded the video, has already reached over 3,000 shares and hundreds of comments on his Facebook upload of the video that shows the racism exhibited by the Apple employee.
Student Maboir Ater told ABC News that it was not the first time he has experienced “racial profiling.”
When we walk into a store with a group of minimum three people, the security watches us – they follow us and that just makes us feel like we’re not welcome in the store, he said. “They judge us before we can show our character. It’s because we’re teenage boys, but also because we’re black teenagers,” he continued. “They see us and think of all the stereotypes.”
Since the incident took place and the video went viral, Apple CEO Tim Cook released a statement regarding the employee’s unfavorable actions and spoke on his concern of blatant racial profiling not happen in their stores, stating:

Apple is open.

Our stores and our hearts are open to people from all walks of life, regardless of race or religion, gender or sexual orientation, age, disability, income, language or point of view. All across our company, being inclusive and embracing our differences makes our products better and our stores stronger.

While I firmly believe that this was an isolated incident rather than a symptom of a broader problem in our stores, we will use this moment as an opportunity to learn and grow. Our store leadership teams around the world, starting in Australia, will be refreshing their training on inclusion and customer engagement. These are concepts and practices they know well, but can always stand to reinforce.

With all the negativity and hate being spewed in America, regarding injustices against those of the black community, enough is really enough. Seeing that racial profiling is universal is saddening because no one is safe from stereotypes or prejudgment.

But after viewing the footage, I can say that the one thing that I was happiest about was the fact that the teenagers didn’t act out or try to retaliate. Instead, they acted sane, holding their rightful ground and asking why the employee thought they’d steal something.

The damage of situations like this is long-lasting, as people of different backgrounds play into the silly and ridiculous stereotypes of black boys/men being the ones to run off with your purse.

I am in no way racist, but I’m sure if those teenagers were white and not black this incident would have never even happened. I respect Cooks’ apology, but there was no way Apple could go on being this universal brand if this matter wasn’t nipped in the bud. Sometimes apologies aren’t enough.

Mary J. Blige Joins Beats 1 With “Real Talk” Show

November 7th, 2015 - By Ashley Monaé
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Image Source: WENN

Image Source: WENN

Just last month Apple Music premiered a dope commercial with Mary J. Blige, Taraji P. Henson and Kerry Washington, as the gal pals gave us all the feels of nostalgia with their throwback dance moves.

On Thursday (Nov. 5), clear the queen of R&B and soul excitedly announced that she now is a part of the brands popular Beats1 Radio. With he very own showed titled “Real Talk,” Mary kept the deets about her new show fairly low-key.

However, knowing Mary’s extensive musical background that includes several critically acclaimed albums and chart-topping hits, we’re sure she’s going to bring nothing but sonically pleasing vibes to Beats1.

MJB’s “Real Talk” premieres Sunday, Nov. 8 at 2 p.m. ET. Will you be tuned in for Mary’s takeover?

Apple Hit With $5 Million Lawsuit Over iOS 9 Update

October 29th, 2015 - By Jazmine Denise Rogers
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Last month, we told you about a controversial new feature that came as a part of Apple’s iOS 9 update. The add-on is called “Wi-Fi Assist” and is programmed to switch from Wi-Fi to 4G whenever the phone’s software determines that your Wi-Fi connection is weak. While it seems that the tech company was looking to be helpful with the feature, many were outraged because it essentially has the potential to raise your cell phone bill. And for this reason, they’re being sued.

According to Good Housekeeping, a couple of Apple customers have filed a $5 million lawsuit claiming that the company failed to properly warn consumers about the new feature, which automatically switches on when you download the iOS 9 update.

William Scott Phillips and Suzanne Schmidt-Phillips, who filed the lawsuit, argue that because Apple failed to educate their customers about this update, they should reimburse them.

We’re not really sure how this lawsuit is going to pan out for them, but you can learn how to turn off the Wi-FI assist feature by clicking here.

Apple May Be Releasing A New iPhone In September

August 9th, 2015 - By Ashley Monaé
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Photo by Justin Sullivan/Getty Images

Photo by Justin Sullivan/Getty Images

There has been heavy speculation and reports that Apple will be releasing a new phone in September.

Apple is known for announcing new releases in September, so with their upcoming event on September 9 we’re pretty sure we’ll be hearing about the new iPhone 6s or 7.

The Verge, a technology news and media network, predicts that since Apple is on it’s “S” cycle, the new phone will be physically identical to the iPhone 6, but will come with some internal upgrades like hardware changes. Features such as the Apple Watch’s “force touch technology” may be included. Along with the possible iPhone reveal, Apple usually introduces a slew of other new tech products. We’re hoping for a new iPad and a new version of Apple TV.

Stay tuned for more updates on what Apple is creating for tech savvy consumers.

Drake Ditched Becoming A Tidal Co-Owner Two Days Before It Launched

June 2nd, 2015 - By Lauren R.D. Fox
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Drake Ditched


Billboard magazine is confirming that Drake and Pharrell are on board to partner with Apple on a different projects that will be introduced at next week’s 2015 Worldwide Developers Conference. At the same time, we’re also learning that Drake may have turned down the opportunity to be one of Tidal’s owners just a couple of days before the big press conference announcing the celebrity collaboration.

According to Billboard:

Jay Z confirmed that Iovine had been trying to poach the same artists he was courting for Tidal, telling Billboard in a March 30 Q&A: “I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.”

Yesterday, there was speculation that Drake would sign a deal with Apple for $19 million to work with its iTunes Radio service. However the nature of their involvement and how much Drizzy will get paid is up in the air. One source told the magazine, “Apple doesn’t normally pay artists for those types of collaborations.”

Apple has a new streaming service in the works, and likely hoped to make a big announcement on that front during the conference next week. However, there’s an ongoing investigation by  the Federal Trade Commission over allegations of antitrust practices that pressure music labels to force Spotify’s free streaming subscription shut down. At the same time, the iTunes revamp that’s expected is meant to be a direct competitor to Spotify, and the many other streaming services that have taken root in the past couple of years. With millions of music lovers out there — and millions of Apple stans — there’s definitely room for one more streaming service that gives the people what they want.

Did Drake make the right decision regarding Tidal?


This story was updated on June 4.

Apple (Could Be) In Talks With Drake For $19M DJ Gig

June 1st, 2015 - By Tonya Garcia
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Drake at Coachella. Credit:

Drake at Coachella.

The New York Post is reporting that Apple is talking to Drake to serve as a guest DJ for iTunes Radio. The job would come with a $19 million payout.

According to the Post‘s sources, the effort is in preparation for the company’s Worldwide Developer Conference taking place next week. The company wants to be able to offer a three-month free trial of its $10-per-month subscription service. The company would also like record companies to give them the rights to the music for free during that trial period.

Having Drake to curate music for users would be a draw to potential paying customers. Other musicians being considered for an Apple gig are Pharrell and David Guetta.

“The laughable request from the most valuable brand on the planet comes at a time when music buyers might opt to ditch the downloads in order to try a new free offering, creating a potential quarterly revenue shortfall for rights owners,” writes the Post.

It’s also one more indication of just how much the streaming music service industry is heating up. Tidal has been doing its best to get the word out and offer something different from what is already readily available to music lovers. The problem for many companies is getting consumers to pay for a subscription. Many people will listen to a couple of ads if it means they can listen to their music for free. So offering a value-added perk is where it seems companies are turning.

Do you have a favorite streaming service? Which one and why?

Woman Recycles Rare Apple Computer Worth $200,000

June 1st, 2015 - By Tonya Garcia
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Songquan Deng /

Songquan Deng /

A Silicon Valley recycling center is searching for the woman who tried to recycle an old Apple computer that, it turns out, is worth $200,000. CleanBayArea, the recycling center, is attempting to give the woman her half of the money. According to a company statement, the woman told them that she found the computer and a lot of other recyclables while cleaning up her garage after her husband’s death.

The computer is the Apple 1, of which only 200 were ever made. CNN says only about 50 are thought to still exist. Few actually work. In 2013, a working Apple 1 sold for $671,000 at auction. The site says the price for these early model computers has gone up since Steve Jobs died in 2011.

It’s CleanBayArea’s policy to give 50 percent of the proceeds of the sale of any item back to the person who recycled it. The woman left no name or contact information and didn’t even take a tax receipt for what turned out to be an item that’s worth $100,000 to her.

So before you run off and recycle your old electronics, take a look and make sure it’s not worth a fortune. The seed money for your new business, the down payment for a new house, or the path to being debt free could be buried in a box in your garage.

Apple Purchases HopStop App, Makes Its Nigerian Inventor A Very Rich Man

May 26th, 2015 - By Ann Brown
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(Photo via Twitter)

(Photo via Twitter)

Nigerian entrepreneur Chinedu Echeruo just became a billionaire, thanks to Apple. Echeruo created an app called HopStop, an international navigation service. Apple has reportedly been acquired the company for a whopping $1 billion as part of the tech giant’s efforts to improve its web and mobile mapping infrastructure, reports PC Tech Magazine.

While the amount is not confirmed, Forbes says the sale was in the “billion dollar range.”

The Wall Street Journal blog  “All Things Digital,” was the first to report the HopStop acquisition, which insiders say is Apple’s response to earlier acquisition of a similar service by Google. They paid a little more than $1 billion for Israel-based mapping startup Waze. Many compare HopStop to Waze.

Echeruo launched the site back in 2005 to solves the problems he had navigating through New York City while he was working on Wall Street. The mapping service provides directions and helps people find nearby bus stops and subway stations. HopStop can be used with iOS and Android mobile devices and now covers over 300 cities across the world, including San Francisco, Toronto, London, and Paris. The app adds mass transit directions to Apple’s repertoire, a service that the company had previously relied on Google for.

Echeruo grew up in the eastern part of Nigeria and worked as an analyst at various hedge funds and investment banks before creating HopStop. “The Syracuse University and Harvard Business School graduate worked for a number of years in J.P. Morgan Chase’s Mergers & Acquisitions and Leveraged Finance groups. He also worked with AM Investment Partners, a $500 million bond arbitrage hedge fund,” reports Financial Juneteenth.

Currently, Echeruo is a partner and principal investing group chief at a West Africa-based investment bank called Constant Capital through which he wants to help small businesses in Africa grow.“There is no reason why every entrepreneur should have to reinvent the wheel every single time in all the countries in Africa,” Echeruo said in a 2012 TED Talk. “My idea is to essentially have one place where a budding entrepreneur can access a template for starting a business, and then customize it to suit their own situation; essentially, a business-in-a-box.”

Apple Watch Debuts, But Pre-Orders Are Shipping In Summer

April 10th, 2015 - By Janel Martinez
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Justin Sullivan/Getty Images

Justin Sullivan/Getty Images

The Apple Watch is finally here. Well, sort of. The tech giant was right when it predicted it would sell out of its new watches.

Pre-orders for Apple’s wearable device began on Friday, but, as many Apple Watch hopefuls are discovering, shipping time frames have extended to June for several models. While it may still be possible for customers to get their hands on some models that are listed as shipping within four-to-six weeks, many current fall within the mid-range price offerings. It’s sent several customers to eBay where the wearable tech item is being offered for well above $1,000.

Orders poured in at 3:01 am ET, and the anticipated in-store pick-up or home delivery on April 24 quickly turned into extended wait times. This after the release of the company’s first consumer product in five years.

Apple Watch is available in three versions: Apple Watch, Apple Watch Sport and the pricey Apple Watch Edition. With that being said, you can choose from over 50 selections. The watch will cost from $349 (aluminum case, rubber band) to $17,000 (18 karat gold case, leather band with brass buckle).

One startup, San Francisco-based Lumoid, is offering consumers the chance to rent an Apple Watch. Let’s say you wanted to rent the Sport edition, it’ll cost you $45 for one week. If you then wanted to purchase it, $25 would be applied to the final purchase. The 18-karat gold watch, which runs for around $10,000, isn’t available for rent.

Customers are able to try the device on at the Apple Store after making an appointment. Don’t expect to place one on your wrist unless you’ve secured a 15-minute slot through Apple’s concierge service online, or the Apple Store app on your iOS device. You won’t be able to test out the Apple Watch Edition in most stores.

So, what can we expect from sales?

“We believe the watch is going to be a huge category—10 plus percent of Apple’s business—but it’s going to take six quarters to get there,” says Gene Munster, a senior research analyst at Piper Jaffray, on CNBC’s The Tech Bet. 

It’s difficult to measure Apple Watch demand given that the exact supply figures aren’t available. However, it is safe to say that the demand for Apple Watch is there. Analysts believe the initial financial impact will be moderate. As developers begin to launch apps for the newest wearable tech gadget, greater financial opportunities will arise.

Do you plan on purchasing/renting the Apple Watch? Let us know in the comments section. 

Rejoice! Apple Finally Releases Racially Diverse Emojis In iOS 8.3 Update

April 8th, 2015 - By Lauren R.D. Fox
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Earlier today, we reported on a new app named WeMoji that featured Black and Hispanic emoticons. Although WeMoji was hosted in the Apple app store and received good reviews, Apple has revved up the competition by releasing the official racially diverse emojis for the Unicode Consortium keyboard earlier than expected.

Via its iOS 8.3 update, Apple has released 300 new emojis on its Yosemite 10.10.3 for OS X users. Besides emojis, our homegirl Siri can now speak in Russian, Danish, Dutch, Thai, Swedish, Turkish and Portuguese. Apple also claims there has been a host of bug fixes to improve product performance.

Of the new improvements, Apple users have been rejoicing or lamenting the changes on Twitter:

In order to see the more diverse emojis, pick the emoticon that you want to use, hold it down and a variety of options will appear.

Do you like the emoji keyboard update?